Marcelo Zanetti

Experience

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  Citrograf Mudas

  Jan 2002 - Sept 2007

  Operations Manager

  [Brazilian agriculture company specialized in plant production and genetics enhancement]· Increased plant production by 525%, from 160,000 to 1 million plants per year.· Reduced planting losses for customers by 10% through the implementation of a post-sales assistance program.· Developed software that improved nursery production control, resulting in a 20% increase in operational efficiency.

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  Citrofrut S.A. de C.V.

  Oct 2007 - Mar 2011

  Operations Manager

  [Citrofrut is a Leading Mexican juice company that exports to over 45 countries across 5 continents]· Agriculture manager responsible for 4K hectares of citrus production, comprising nursery, planting, growing, harvesting and varieties definition.· Established strong relationships within the juice industry and delivered over 30K tons of citrus fruit per year for FCOJ production.· Oversaw the development of an innovative project for a nursery site, with a capacity of 1 million plants for citrus production, resulting in a reduction of plant losses in the field by more than 10%.· Developed new citrus varieties, introducing 15 high-quality varieties for FCOJ and NFC production.· Reported to the COO and managed more than 300 associates, including 6 agronomists as direct reports. 收起

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  PepsiCo

  May 2011 - Jul 2024

  · In-charge to manage the performance of 8 manufacturing sites in Brazil, in a cluster comprising the production of Elma Chips/Frito Lay, Lucky, Toddy, Toddynho, and Kerococo, totaling 370k tons/year.· Leading the areas of Manufacturing, PPC, Engineering, Operational Excellence, Performance, Maintenance, Quality, HSE, Capex Projects, Sustainability and Utilities (water, energy and CO2 emission).· Budget management; metrics and KPIs, P&L of production units, costs, material consumption and yield, labor and utilities.· Conduction of feasibility studies for modernizations, factory layouts, new setups and cost reduction.· Member of the Brazil’s Directors Team; participated in defining corporate development, growth pillars and positioning.· Close interaction with global manufacturing leadership located in Mexico, USA, China, Egypt and France for global alignment.· Reporting to the VP of Operations for Brazil; managing a team of over 3,000 associates, including 8 senior managers and 2 directors. 收起 · In-charge of Agricultural (sourcing, production, quality), Inbound & International Logistics, Warehousing, Inventory Control.· Development of global sourcing strategies for key agricultural raw materials, mainly potatoes (lays and Ruffles), corn (Doritos), oats (Quaker), and coconut water (Kerococo).· Management of outsourced production contracts of 320,000 tons per year, by dealing with over 200 farmers / growers in Brazil and abroad, while ensuring full compliance with the company’s policies on compliance and sustainability.· Reporting to the VP of Operations for South America and to the Senior Director of Agribusiness Latin America; coordinating a team of 25 associates, including 5 managers. 收起 · Responsible for managing end-to-end supply chain operations for the coconut water business in Brazil (Kerococo brand), which comprising Agriculture, Procurement, Manufacturing, Vendor Negotiation, Logistics, Transportation, Inventory Control, and S&OP.· Budget management and control; monitoring of KPIs; implementing continuous improvement initiatives to reduce manufacturing and logistics costs while decreasing the company´s carbon footprint, water and energy consumption.· Interface with Sales, Marketing and Finance teams to define demand forecasting by SKU and location of sales.· Reported to the Senior Director of Beverages South America; led a team of over 400 associates. 收起 · Responsible for managing the supply of coconut water through production on owned lands, outsourced production from 200 key local agribusiness partners, and global sourcing initiatives with Concentrate Coconut Water suppliers.· Definition of commercial policies, business rules, supplier prospecting, qualification, and delisting; conduction of major negotiations, costs involved, quality standards, monitoring of SLAs and KPIs.· Application of guidelines in respect to compliance, sustainability, traceability and regenerative agriculture across the entire production chain, ensuring full adherence with global corporate strategy.· Reporting to the Senior Director of Beverages for South America; managing a team of 225 associates. 收起

  • Senior Director Manufacturing - Brazil

    Oct 2020 - Jul 2024

  • Agribusiness Sourcing Director

    Dec 2017 - Oct 2020

  • Supply Chain Senior Manager - Kerococo

    Dec 2014 - Nov 2017

  • Agribusiness Sourcing Manager - Kerococo

    May 2011 - Nov 2014
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  Barry Callebaut Group

  Apr 2025 - now

  CSOO

  Chief Seedling Operartions Officer (CSOO) at FFI Barry Callebaut, leading the cocoa planting project and Research & Development in Brazil.