Taylor Drake, M.B.A.

Experience

• 

  Terrapinn

  Aug 2010 - Nov 2011

  Marketing Manager - Transport

  • I led design for online and print advertising concepts and event websites.• While ensuring acquisition of targeted research and related data builds towards all events I generated core profiles and marketing channels as well as employed robust strategies to carry out national and global market research.• I recognized and applied proper external marketing channels for associations, publications, and websites, while fostering and retaining long-term relationships with leadership teams and stakeholders, including sponsors, endorsers media partners, and exhibitors.Some of my key achievements are the following:• Suggested and implemented unified marketing plans/budgets for the portfolio to attain marketing objectives and growth.• Achieved highest level of attendees for main conferences. Show less

• 

  First Legal

  Mar 2012 - Feb 2022

  • To ensure the smooth progression of entire marketing operations, I directed all facets related to SEO, content marketing, video, and social media activities.• To reduce competitive pressures by co-administering the unification of Marketing tools to CRM, I steered and conducted market research for gathering information from sales personnel and client interviews.• To exceed assigned quotas via redevelopment of lead/prospect management in CRM, I implemented robust marketing and brand strategies.• To ensure alignment with the company's core vision and mission, I orchestrated corporate rebranding and public relations initiatives. • To identify and reduce threats and amplify lucrative business opportunities, I created and supervised marketing campaigns.Some of my key achievements in this role were:• Achieved 50% MQL conversion rate, increased website visitors/traffic by 340%, and amplified annual inbound leads by 50%.• Slashed departmental costs by renegotiating vendor rates, steering unrestricted budgetary expenditures, and rescheduling organizational approval processes.• Delivered impact on 500+ employees by planning and rolling out various internal morale programs across three states.• Negotiated contracts with potential stakeholders, specifically three key national and statewide association that recognized as major sponsorship deals in industry.• Launched virtual MCLE and client education program within four states with highest turnout of webinars in company history.• Provided individualized training to cross-functional teams with primary focus on optimizing staff performance.• Recruited and steered talented team of SEO specialists, video content developers, data researchers, content writers, event planners, sales/pricing proposal experts, generalists, and vendors.• Served as head of department and produced comprehensive reports to discuss with CEO and board members for initiating strategic decisions in timely manner. Show less • During this tenure, I devised, developed, and reviewed print and email campaigns within the suite of services as per the company's set policies and procedures.• To attract new and existing clients, I prepared effective website content.• For arranging sales presentations, collaterals, and diverse client-facing materials I enabled and streamlined graphic and content development processes.• Additionally, I purchased and examined print materials and promo inventory per set guidelines.Some of my key achievements are the following:• Contributed to support the company in the development and execution of company-wide marketing initiatives.• Drove fulfillment of staff and clients' expectations for respective marketing needs in close collaboration with relevant executives and managers.• Maximized Return on Investment by deploying effective budgetary system for sponsorships. Show less

  • Director of Marketing

    May 2017 - Feb 2022

  • Marketing Specialist

    Mar 2012 - May 2017
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  The Frustrated Professional

  Mar 2022 - now

  Founder

  As a brand and marketing strategy consultancy firm, we build future-proof companies that thrive through innovative marketing, content, and branding strategies.