Ade Andreansyah

Experience

• 

  Inagri - Research and Application Development

  Jan 2019 - Apr 2019

  Graphic Designer

  • Conducted research for Inagri's social media content• Designed for social media posts.

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  Inagri - Research and Application Development

  Sept 2019 - May 2020

  UI Designer

  • Made several website templates design for sale.• Collaborate with product managers & engineers.

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  ChatAja Messenger

  May 2020 - Jul 2020

  UI/UX Designer

  • Conduct competitive research, heuristic evaluations, and synthesize data from research.• Handle several messaging projects, including the sending of stickers, settings, and search.

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  OVO (PT Visionet Internasional)

  Feb 2021 - Aug 2023

  • Conduct an end-to-end design process, starting with research, ideation, design, and testing.• Mentor to intern product designers.• Handled payments, digital goods, and login experiences..• Collaborate with product managers, engineers, researchers, and content designers.Achievements• Reduced verification costs by 13% by implementing a new login experience.• Reduced the drop rate by 50% through the new login experience.• Achieved a 163% increase in transaction value by implementing new payment acceptance.• Reached 82% of monthly transactions by implementing new payment acceptance methods. Show less

  • Product Designer

    Aug 2021 - Aug 2023

  • Product Designer

    Feb 2021 - Aug 2021
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  Grab

  Jan 2022 - Aug 2023

  Product Designer

  • Facilitated ideation sessions across teams during the discovery phase of the process.• Conducted an end-to-end design process, starting from research, ideation, design, and testing.• Collaborate closely with product managers, engineers, researchers, and content designers.• Independently drove product design initiatives, from research to execution, with minimal oversight.• Contributed to proposing a new ideation process.Achievements• Converted 10% of users from cash to cashless by implementing a new top-up experience.• Increased the Top-Up Completion Rate by 26% through the new top-up experience.• Reduced the drop rate on the booking page by 13% by improving promo visibility.• Decreased customer complaints by 23% by introducing a self-service phone number change. Show less

• 

  GovTech Edu

  Aug 2023 - Jan 2025

  Product Designer

  Govtech Edu is a tech team created by Indonesia's Ministry of Education. I currently manage products related to teacher reflection and lesson planning in Indonesia.• Independently drove product design initiatives, from research to execution, with minimal oversight.• Facilitated ideation sessions across teams during the discovery phase of the process.• Conducted an end-to-end design process, starting from research, ideation, design, and testing.• Collaborated closely with product managers, engineers, researchers, and content designers.• Pitched and presented ideas directly to senior leadership, including the Indonesian minister involved.Achievements• Boosted teacher learning material visits by 30% and improved new content discoverability by 23% through cross-referencing, adding a section of related content to enhance engagement with the current material.• Reduced the drop rate by 20% during the discovery of new teaching materials by initiating a global search feature.• Increased teacher learning material visits by 30% with personalized content based on teachers' interests and needs. Show less

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  Shopee

  Jan 2025 - now

  Product Designer

  • Independently drove product design initiatives, from research to execution, with minimal oversight.• Facilitated ideation sessions across teams during the discovery phase of the process.• Collaborated with Regional Design Team, PMs, Business, Writers, and BX/CX (Buyer/Customer Experience).• Designed the seller experience and loyalty program. Achievements• Improved subscriber retention significantly by enhancing the user experience and value of the subscription offering.• Increased buyer spending by improving the experience and value for subscribers. Show less