Robyn Marano

Experience

• 

  The Franklin Mint

  Jun 2000 - Feb 2002

  Marketing Director - Retail Division

  Directed marketing and merchandising plans for permanent store locations and event pop-up retail. Supported development and execution of retail growth strategies from new store locations to store build out and design and coordinating and executing grand openings. Responsible for nearly 40 store/store-in-store locations within the United States, opened 17 full-line stores during 24 months. Developed promotions and signature in-store events with various corporate licensing partners such as Harley Davidson, Ford and Nascar. Increased sales by more than 6% y/y from Q4 2000 thru Q4 2001. Show less

• 

  Elmer's Products, Inc.

  Mar 2002 - Jan 2004

  Product Marketing Manager

  Served as brand manager within the Art and Craft Division. Held accountability for marketing plans, budgets, promotional strategies, and retail launch of new products. Executed a new craft point of purchase display initiative focused upon targeted consumer group. Developed five new seasonal products with unique packaging and secured distribution in three major retailers (Walmart, Target, and Michael’s). Generated more than $2 million in incremental business for craft product line in Q4 2003.

• 

  The Mills Corporation

  Feb 2004 - Aug 2006

  Director of Marketing

  Recruited to lead direct marketing efforts for well-positioned regional mall in addition to the Company’s presence at regional real estate conventions. Promoted to Regional Marketing Director and assumed additional responsibility for 12 properties and 8 marketing directors. Developed and implemented marketing strategies to drive shopping center traffic, sales and profitability. Managed media buys, public relations, tourism outreach, brand development, and sponsorship and strategic partnerships, in addition to B2B and B2C marketing collateral. Show less

• 

  Madison Marquette

  Sept 2006 - Oct 2018

  Vice President, Marketing

  Promoted to lead national marketing efforts in 2011. As a key member of the executive leadership team, drive strategy and provide oversight for marketing, communications, and brand management across more than 20 million sq ft of real estate. Manage a $1.5 million corporate marketing budget and lead a team of 10 marketing professionals across 60 assets, 7 regional offices and 20 client relationships.

• 

  Regency Centers

  Nov 2018 - now

  Director, Marketing