Joanne Worden

Experience

• 

  Shop Direct

  Sept 2002 - Jul 2006

  Billing Co-ordinator

  ResponsibilitiesResponsible for the monthly ordering of print and the customer billing programme.Ensured all customer billings were delivered on time and sufficient quantities have been ordered to fulfil the job, including promotional and seasonal inserts to increase opportunities for sales.Built and managed relationships with internal and external parties to ensure all schedules are kept on track and delivered to the market place on time.AchievementsUsed key learning’s from trend analysis to help cut costsSuccessfully reactivated dormant customers onto the customer file, through direct marketing. Show less

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  RBS

  Jun 2007 - Jun 2010

  Marketing Consultant

  ResponsibilitiesResponsible for the day to day running of the Caravan Club account.Devised and executed the marketing plan and distributed to key stakeholders for approval.Delivered budgeted policies each year using marketing initiatives which included - direct mail, email, specialist press, website and exhibitions ensuring all literature is FSA compliant.Regularly reviewed website content to ensure all information was up to date and relevant.Managed the marketing budget and looked to improve cost efficiencies where possible.AchievementsRecommended qualitative and quantitative research to understand member’s perception of our product/service. This uncovered key issues that needed to be addressed and implemented.Increased policy conversion via the Caravan Club magazine by 36% by introducing follow up emails and editorials.Initiated and made recommendations for the redesign of the quote and buy website to cut down on the number of pages and enable better navigation for the customer.+36% increase in polices year on year with same spend. Show less

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  First Direct

  Jun 2010 - Feb 2011

  Campaign Manager

  ResponsibilitiesManaged the end to end process for all cross sales communications from concept to delivery for direct mail and statement inserts covering mortgages, savings and insurance products.Worked closely with various agencies to produce communications that will strengthen the first direct culture whilst working to tight deadlines.Ensured all campaigns and collateral complied with legal regulations and dealt successfully with any regulatory or compliance issues.AchievementsCreated the 1st VIP mailing which saw an uplift in sales by 8% for the winter campaign. Show less

• 

  HSBC

  Mar 2011 - Sept 2012

  Direct Marketing Campaign Manager

  ResponsibilitiesDelivered the end to end process for all core direct marketing campaigns for HSBC Premier in line with the brand strategy.Worked closely with the HSBC Premier Segment team and creative agency to provide thorough briefing to deliver award winning creative and maintain momentum to hit deadlines.Gained compliance, legal and brand sign off on all direct marketing activity ensuring that all campaigns are delivered within set deadlines.Worked closely with campaign deployment and co-ordinated the selection criteria, so all campaigns deliver measurable results. Managed campaign costs to gain efficiencies of spend, ensuring all costs are within budget.AchievementsIntegrated HSBC Scotland campaign nominated and won a Drum Marketing Award for Brand Development.Test, learnt and refined monthly Individual Review letter to increase response rate by 15%.Reduced costs on a core direct mail pack by reducing the size and making the pack vat free. This enabled the pack to be sent to a larger audience and increased response by 10%. Show less

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  Benenden Health

  Nov 2012 - now

  Produce strategic action plans to enable continued growth across Benenden.co.ukWork in an integrated manner with the marketing team to deliver the marketing plan and targetsEstablish high levels of analysis across all activity, to drive the agreed strategy and shape future plansResponsible for delivering core KPIs across the website which include improving site speed and accessibility Responsible for the eCommerce marketing budget, reforecasting and spend Delivery and support of new and amended content on benenden.co.uk across BAU and projects Plan, lead and organise work streams to achieve a high level of performance to deliver exceptional value across Benenden.co.uk working across multiple business divisions. Show less ResponsibilitiesManaging and delivering a conversion optimisation programme, working with an external agency to create a fully optimised customer journey. Identifying key areas for improvement using Google Analytics and VWO in full.Implementing and monitoring A/B and multi variant tests across a range of products.Improving the user experience by maintaining and monitoring the website through Siteimprove.Content management system business champion responsible for the roll out of the CMS (Umbraco) to different business areas, defining guidelines and standards. Providing ongoing support and training.Managing website changes, ensuring established approval processes are followed with specific responsibilities for prioritising defects with I.T. along with full UAT and production testing.Driving satisfaction online through devising surveys using analytics and user feedback.Achievements+25.75% increase in healthcare page conversion; through testing and refining messages/design.+30.77% increase in digital sales year on year.+6.20% community growth through targeted mailings and improved sign posting. Show less ResponsibilitiesSole management of the CMS (Umbraco 4) and key contact for uploading content to the website.Supported the Digital Website Manager to deliver simultaneous web development projects with specific responsibility for the development of new online functionality working closely with the I.T team.Developed and maintained good working relationships with internal and external suppliers on a day to day basis. Pro-active management of supplier relationships to scope briefs, define requirements and processes whilst working to deadlines.Utilised Google Analytics to monitor website performance and identify key areas for improvement.Management of internal approval process for all web development projects liaising with key stakeholders across the organisation.AchievementsDelivered target of 6860 website sales;Launch new website design along with UAT and production testing.Improved engagement by creating a video for visitors to better understand Benenden’s value proposition.Improved online conversion by 33.73%, reducing the form from 5 pages to 1, removing unnecessary fields, improving inform validation and making the form mobile responsive. Show less

  • Digital Marketing Manager

    Oct 2021 - now

  • Senior Web & Ecommerce Consultant

    Mar 2018 - Dec 2021

  • Senior Web & Ecommerce Executive

    Jul 2015 - Mar 2018

  • Website Executive

    Nov 2012 - Jul 2015