Dylan Phung

Experience

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  University of Nevada-Las Vegas

  Jun 2019 - Aug 2019

  Researcher - International Gaming Institute

  • Co-authored research article “Exploring Gamers’ Perceptions of Esports Betting Advertising” & published in Gaming Law Review academic journal (doi: 10.1089/glr2.2019.2394)• Ultimately found that while esports betting advertising is increasingly prolific, esports and gaming consumers are not opposed to this proliferation based on Qualtrics survey & SPSS 25 statistical analysis

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  Queer Students in Cinematic Arts

  Oct 2020 - May 2022

  Business of Cinematic Arts Chair

  • Founded and revamped dormant club alongside the rest of the executive board with focus on collaboration, communication, and creative expression between queer creators and allies in fields across entertainment• Organized programming, planning, and outreach for club tailored specifically to business side of entertainment (e.g., speaker series, virtual TV/film stock trading, professor panels, film screenings)

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  University of Nevada-Las Vegas

  May 2021 - Aug 2021

  Researcher - International Gaming Institute

  • Co-authored research article “Applications of data science for responsible gambling: A systematic search and review”• Executed search term, eligibility criteria, literature tagging, and data extraction using Zotero

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  Wholesale Investor

  May 2021 - Jul 2021

  Video Production Creative Assistant

  • Pitched and storyboarded shot ideas for promotional content to the company’s in-house production team, often sampling from and reimagining the company’s existing content to generate feasible recommendations• Created video editing plans for marketing materials following corporate format of script-timing-frames

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  財團法人資訊工業策進會

  May 2021 - Aug 2021

  Research / Audio Description Intern

  • Developed original research project investigating visually impaired/disabled queer people's formation of identity and possible solutions to address problems they face, coding RStudio for hypothesis testing and data analysis• Created complete audio description script for the film “Love, Simon” to promote equal access to cinema as a cultural resource for visually impaired people, following Netflix’s serial time code format

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  Cultivate IP Group

  Sept 2021 - May 2022

  Assistant to Executive Producers

  • Bolstered film producing team in creative development, casting & researching of production partners & vendors• Provided key outreach support to artists, partners for NFT projects generating over $30 million dollars of revenue

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  USC School of Cinematic Arts

  Sept 2021 - May 2024

  Programming & Special Projects Student Worker

  • Act as liaison and first point of contact between SCA guests and Director of Programming and Special Projects• Aid in scheduling, coordinating, and facilitating IMAX film screenings, filmmaker Q&A’s, COVID protocols, etc.

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  Lionsgate

  Jun 2022 - Aug 2022

  Global Products & Experiences Intern

  • Supported franchise activations across consumer products, video games, location-based entertainment and Web3• Strategized value maximization of company IP with due diligence reports on 40 licensing partners & competitors• Managed schedules, correspondence, and coverage of assets | Pitched new application of IP for live entertainment

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  Sony Pictures Entertainment

  Jan 2023 - May 2023

  Business Analysis Intern – Mergers & Acquisitions IT Integration

  • Assisted the team in developing 15 operational playbooks and templates to smoothly integrate future acquisitions• Coordinated and facilitated meetings with stakeholders and IT departments for business impact assessments• Designed training & migration materials for subsidiary teams | Organized vendor contracts and intake forms

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  Riot Games

  May 2023 - Aug 2023

  Product & Licensing Intern

  • Supported end-to-end development pipeline across collectibles, apparel, plush, peripherals, home goods, & more• Developed strategy & quarterly planning for Riot's global merchandise, analyzing 600 product performances• Collaborated with key licensing partners to incorporate feedback and effectively manage product approvals

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  USC Marshall School of Business

  Aug 2023 - May 2024

  Peer Career Advisor

  • Mentor students in 1-on-1 career advising with resume, cover letter, interview, & industry work preparation• Host career exploration and development workshops for undergraduate student body as part of career services

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  The Walt Disney Company

  Jan 2024 - Jun 2024

  Marketing Strategy Intern – Lucasfilm & National Geographic Consumer Products

  • Unify Events, PR, Synergy, & Retail Marketing into brand activations like the $3 million Star Wars x Empire State Building takeover, benchmarked at 400% greater social engagement than Stranger Things comp• Collaborate with teams to deliver assets, campaign pitch kits, toolkits and content adhering to brand guidelines• Analyze business performance, helping uncover insights for informed recommendations and decision making