Jeff Olsen

Experience

• 

  West Valley City

  Nov 2004 - now

  Provide visionary leadership for the organization's arts and culture department, overseeing all aspects of programming, budgeting, and operations.Develop and implement strategic plans to advance the mission and goals of the organization, with a focus on promoting diversity, equity, and inclusion in the arts.Cultivate partnerships with local artists, cultural institutions, and community organizations to expand the reach and impact of arts programming.Lead a multidisciplinary team of artists, curators, educators, and administrative staff, fostering a collaborative and inclusive work environment.Manage the organization's budget and resources effectively, ensuring financial sustainability and accountability.Spearhead fundraising initiatives, grant writing, and donor stewardship efforts to secure funding for arts programs and special projects.Oversee the curation exhibitions, performances, and events that showcase diverse artistic voices and engage audiences of all ages and backgrounds.Evaluate programmatic outcomes and impact, using data and feedback to inform continuous improvement and innovation. Show less Assisted in the development and implementation of arts programs, including exhibitions, performances, workshops, and special events.Managed logistics and coordination for cultural events, overseeing venues, artist contracts, marketing, graphic design, advertising, patron experience, and audience engagement.Collaborated with artists, curators, and community partners to conceptualize and execute innovative programming that reflects the organization's mission and values.Conducted research and analysis to identify emerging trends in the arts and culture sector, informing strategic decision-making and program development.Provided administrative support to the arts & culture division, including budget tracking, scheduling, and correspondence. Show less Management and Administration• Oversee and administer division budget of over $2.3 million.• Manage and oversee all aspects of division events including concessions, operations, facilities, sales, logistics, marketing & advertising, and graphic design.• Collaborate with various government, civic, non-profit, and cultural organizations on event development and implementation.• Supervise all Utah Cultural Celebration Center & West Valley Performing Arts Center event, sales, box office, concessions, operations, and janitorial staff to ensure proper scheduling, event logistics, and increased sales.• Manage and oversee contracts between the division and vendors, clientele, artists, and performers.• Assist in the oversight and management of theater productions and production, technical, and operations staff.• Manage, develop, and administer to employees to promote ongoing professional development and goal setting.Operations Management• Oversee and manage all maintenance requests, including maintenance scheduling.• Develop and implement new policies and procedures, ensuring compliance with state and local government regulations regarding permits and licensing.• Oversee and supervise facility repairs, capital improvements, and construction.Marketing & Design Management• Produce the principal event marketing design assets and developed digital and print media for division branding initiative and for individual events.• Manage and oversee social media channels.• Manage and design website platform utilizing SEO and other marketing techniques to achieve greater visibility and higher sales.• Manage And oversee all marketing, advertising, and promotions.• Proficient in MS Office, Windows, OSX, Infor booking software, Social Tables software, Eventbrite, Talech register, Adobe Illustrator, InDesign, Acrobat, and Photoshop.•Design related presentations, discussions, and meetings with municipal administration, departments, and boards. Show less Oversee all aspects of venue operations, including event coordination, client management, staff supervision, and facility maintenance, ensuring seamless execution of a diverse range of events.Serve as the primary point of contact for clients, providing exceptional customer service and guiding them through the event planning process to achieve their vision and objectives.Recruit, train, and supervise a team of event staff, fostering a positive and collaborative work environment and ensuring high standards of professionalism and service delivery.Develop and manage event budgets, track expenses, and monitor financial performance to achieve revenue targets and maximize profitability.Implement and enforce health, safety, and compliance regulations to maintain a safe and secure environment for guests, staff, and vendors.Collaborate with marketing and sales teams to promote the venue, attract new clients, and drive business growth through targeted marketing initiatives and networking efforts.Conduct regular inspections and oversee maintenance and repairs to ensure the venue is well-maintained and meets quality standards for events.Utilize event management software and other tools to streamline processes, track bookings, and maintain accurate records of client interactions and event details.Cultivate relationships with vendors, suppliers, and industry partners to negotiate contracts, secure favorable terms, and enhance the overall event experience for clients and guests. Show less

  • Executive Producer, West Valley Performing Arts Center

    Nov 2021 - now

  • Director of Arts & Culture

    Dec 2021 - Aug 2024

  • Interim Executive Director, West Valley Arts Foundation

    Dec 2021 - Aug 2024

  • Assistant Director of Arts & Culture

    Jun 2017 - Jan 2022

  • Assistant Division Manager, Arts & Culture

    Jul 2016 - Nov 2021

  • Venue Manager - Utah Cultural Celebration Center

    Jan 2008 - Jun 2017

  • Venue Sales & Event Coordinator

    Nov 2004 - Jan 2008
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  West Valley Arts Foundation

  Jul 2024 - now

  CEO/Executive Director

  As CEO/Executive Director of the West Valley Arts Foundation, I lead a dynamic nonprofit dedicated to enriching our community through the arts. With a focus on fostering creativity, inclusivity, and cultural engagement, I oversee strategic initiatives that support local artists and deliver diverse, high-quality arts programs. Passionate about building vibrant cultural experiences and strengthening community connections, I work to inspire and empower our team while driving our mission forward. Committed to innovation and excellence, I strive to make a lasting impact on the cultural landscape of the West Valley. Let’s connect and explore how we can collaborate to advance the arts and make a difference together! Show less