Abhinandan Tejaswi

Experience

• 

  Tata Motors

  Jul 2004 - Aug 2006

  Assistant Manager (Strategic Sourcing)

  Sourcing, selection of vendors for ‘simultaneous engineering’ and development of engine components of Tata Nano from the concept stage.

• 

  OgilvyOne Worldwide

  Sept 2006 - Aug 2009

  Senior Copywriter - Digital

   Developed ideas for digital campaigns, social media campaigns, 360 degree creative elements, viral marketing, digital innovations etc. and wrote copy & content.  Handled digital work for Top FMCG Brands like Taj Mahal Tea, Lipton Yellow Tea, Lipton Green Tea, Bru etc. and other leadings brands like Hutch, Vodafone, Emirates, Diageo, Asian Paints, IBM, Walt Disney, Neo Sports and Lenovo. Work includes Websites, Microsites and Apps for Social Media, Banners, Virals, AVs, Digital Innovations and eDMs. Won 3 new business pitches (Emirates, Lipton Yellow Tea & Lipton Green Tea) for OgilvyOne Worldwide, Mumbai. Worked on the successful launch of Vodafone India. Managed and led a team of talented junior creative writers. Show less

• 

  CNBC-TV18 & Cell18

  Aug 2009 - Apr 2010

  Senior Scriptwriter

   Wrote and produced on-air promos for various shows of CNBC TV18 Devised integrated promo campaigns (print creatives, on-air, digital) for various properties of CNBCTV18 (Budget 2010, Overdrive Awards, 10 years of CNBC, 10 years of moneycontrol.com etc.) Worked as a Senior Scriptwriter for Cell18 – a production house & creative arm of Network18. Scripted TV commercials, PSAs, corporate brand films, corporate AVs, vignettes, animated spots, client integration spots etc.

• 

  Star TV Network

  Apr 2010 - Dec 2012

  Promo Writer @ Channel [V]

   Wrote on-air television promo campaigns for shows like [V] Axe Ur Ex, [V] Gumrah, [V] Date My Folks, [V] Humse Hai Life, [V] Dare to Date 2 etc. Produced radio promo spots for shows like [V] D3 Dil Dosti Dance & [V] Humse Hai Life Conceptualized and crafted client integration spots for FMCG brands like Amul, Nestea, Axe, Polo, Cadbury etc. and other brands like Levi’s, Idea, Reebok, Blackberry, Vodafone, Ceat and Fastrack.  Scripted off-air promos (outdoor hoardings, online, print creatives) for various Channel [V] shows. Conceptualised and wrote channel idents to promote the Channel [V] brand. Show less

• 

  Network18 Media & Investments Limited

  Jan 2013 - now

  Associate Creative Director

   Conceptualized and managed on-air promo content from the script to the edit stage. The content comprises on-air promos for TV shows, contest promos, channel idents, PSAs etc.  Drove ideation and developed 360-degree brand campaign ideas for leading news brands like CNBC-TV18, CNBC Awaaz & CNBC Bajar. Crafted innovative brand solutions for Network18’s clients. These include vignette ideas, brand films, contests, one-off promos, idents etc. Managed and led a team of talented promo writers & producers Show less

• 

  Freelance

  Sept 2014 - Feb 2025

  Actor & Voice-Over Artist

  Have acted in over 40 ad films (TV commercials & Digital Ads), TV Promos, Feature Films (A Gentleman (Hotstar), Waiting for the storms (upcoming International Film on climate change - directed by François Delisle), Hello Charlie (Amazon Prime), The Archies (Netflix), DEVA, TV Shows (The Week That Wasn't With Cyrus Broacha), Netflix (Fame Game) and Amazon Prime Originals (Breathe Season 2).As a Freelance Voice Artist, I have lent my voice for numerous TV Commercials, Radio Spots, TV Promos, Corporate Films & Feature Films. Have voiced in English, Hindi, and Kannada (my mother tongue). Show less

• 

  Network18 Media & Investments Limited

  -

  Associate Creative Director