Evan Maguire

Experience

• 

  Belle Tire

  Jul 2009 - Jul 2011

  Sales/Technician

  Captained his team of tire techs to do the best job possible in order to retain lifetime customers. Promoted to sales and provided excellent service and expertise to Belle Tire customers.

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  Sears Holdings Corporation

  Jul 2011 - Jun 2014

  Fitness Equipment Sales Specialist

  Expert in all fitness equipment categories. Guides customers through available options and manages the entire selling process including deliveries, installations, accessories and warranties. Fixing delivery issues, following up with clients, managed signage, creating floor plans, correcting signs, as well as fixing problems throughout the store with manager level approval card.

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  Ilmor Engineering, Inc.

  May 2013 - Dec 2013

  Marketing/Sales Intern

  Updated website, coordinated with programmers to launch online store, managed parts inventory for online store, created and updated master lists, web design, edited photos for online store, completed countless market research projects, created flyers, wrote blog updates, sales, customer service, lead generation, managed social media, edited video footage, managed eBay page.

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  Team Detroit

  Sept 2014 - Dec 2014

  Strategy Intern

  Completed deep-dive research into niche markets for Team Detroit's largest client: Ford Motor Company. Identifying trends and developing strategies for these markets as well as and presenting them to Ford engineering team. Organized a charity event for Detroit PAL (youth athletic charity) as well as a full advertising campaign for the event.

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  Four Star Greenhouse

  Mar 2015 - May 2017

  Digital Marketing Specialist

  Marketing Specialist for wholesaler and owner of highest selling plant brand in the country: Proven Winners. Responsible for company website, video production, B2B sales materials, and digital advertising. • Implemented Salesforce CRM with marketing team, then utilized for increased customer engagement.• Launched a direct to consumer website and supply chain, lead to a very profitable agreement with Amazon.• Coordinates with national marketing team to make Proven Winners® the number one plant brand in the country.• Other responsibilities include copy writing, graphic design, video production, social media management, SEO, Google Ads, marketing strategy, eCommerce management, and relationship development with wholesalers, retailers, and other industry leaders. Show less

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  Champion Auto Inc.

  May 2017 - Jul 2020

  Digital Marketing Manager

  Responsible for managing all aspects of digital marketing, advertising, websites, social media and associated vendors for Champion – an automotive dealership group of seven GM and FCA dealerships in the greater Metro Detroit area.• Continuously improving and expanding the usability, design, content, and conversion optimization of 17 company websites.• Actively manages Google Ads and Facebook advertising to increase lead quality – annual website traffic up 30%, annual lead volume up 10%.• Created five new websites for body shop departments, massively increasing visibility on Google.• Utilizes a wide range of techniques including: paid search, SEO, content marketing, email marketing.• Oversees social media strategy for the company. Creates content and targets effectively. • Managed redesign of the company websites.• Planning with budgetary control of all digital marketing.• Evaluates customer data, market research and competitor data.• Leverages data and research to guide sponsorship programs, targeted promotions, and analyze results. • Vets new technologies to keep the company at the forefront of developments in digital marketing.• Creates material for advertising and traditional marketing with various Adobe Suite software.• Provides regular and ongoing reports on the effectiveness of marketing programs and activities. Conducts cost/benefit projections related to marketing expenditures and provides return on investment statistics for all marketing expenditures. Show less

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  PC Server and Parts

  Oct 2020 - now

  Responsible for all inbound and outbound marketing to attract and retain customers – both B2B and retail. Primarily focused on PCSP website channel for conversion, but also implements marketing strategies that affect all ecommerce channels.• Marketing strategy and execution led to 626% increase in website sales in first year.• Rebuilt and optimized website which led to 65% organic traffic increase in first year. • Manages B2B customer relationships and builds trust with prospects, leading to both equipment acquisition and sales.• Utilizes a variety of marketing tactics such as Google Shopping, Google Ads, email marketing, direct mail, content marketing, and more to reach a wider array of customers.• Implemented CRM (HubSpot) within organization to better segment and market to customers.• Improved user experience by implementing 3rd party applications and custom solutions to website. • Developing and marketing new line of Gaming PCs to be sold on all channels. Show less

  • Marketing Director

    Dec 2023 - now

  • Sales and Marketing Manager

    Nov 2021 - Dec 2023

  • Digital Marketing Manager

    Oct 2020 - Nov 2021