Andrey Seregin

Experience

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  PEPSI BOTTLING GROUP RUSSIA

  Jun 2005 - Aug 2006

  Sales Representative - Market Development Manager

  Market Development Representative, National Key Accounts, Retail Channel.Key account manager (25 retail chains).Sales representative, Supermarkets channel, Moscow.Sales representative, Moscow/center.Key achievements:Ensuring a leading representation in the territory in comparison with the competitor.• Increasing the battery up to 185 customers on the territory of the TS.• Attracting new unique network clients to cooperation.• Building and management of the KAM team. Свернуть

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  Lebedyansky JSC

  Aug 2006 - Jun 2009

  Division Key Accounts Manager (Market Development Manager)

  Management of national and local key accountsManaging the work of the Key Account Department in the Modern trade segment, Moscow and the Central region of Russia (more than 70 employees - Department for work with federal / local networks, field support department, merchandising department, regional development department).Carrying out work to prepare the department for the most smooth merger with PepsiCo - analysis of the current business for compliance with the standards of an international holding.Representing the company in international strategic meetings dedicated to the implementation of a new organizational structure related to the merger process.Management of annual and quarterly budgeting.Key achievements:Achievement and keeping of the company's leading position in the market (32% of the market).• Successful optimization of the sales department structure, in accordance with the standards of the international holding.• Signing contracts with key customers, which ensured the expansion of the representation of the company's products among customers.• Ensuring the implementation of the sales plan for all product categories of the company. Свернуть

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  PepsiCo

  Jun 2009 - Nov 2010

  National Account Sales Manager HQ

  National Key Account Management.Conducting annual negotiations with key clients such as Magnit and Metro C&C).Playing a key role in achieving a leading share of sales and representation of the company's products for all key customers.Leading the sales development and training program.Successful cooperation with regional representatives of the company for the effective management of the company's business in the regional departments of retail chains.Management of annual and quarterly budgeting.Key achievements:Ensuring the achievement of the plan for all key customers across all product categories.• Signing of new, more favorable terms of cooperation with clients.• The result is an average increase in the number of SKUs per outlet by 20-30%.• The total number of retail outlets operating according to the company's assortment increased by 1.5 times.• Renewal of the exclusive agreement for the production of private label products with the Magnit chain.• Launching the new unique system of work with Magnit client in terms of sales management at all stages - from the distribution center to the final outlets.• Entering end-to-end KPIs for company employees in order to achieve overall targets for clients. Свернуть

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  AGAMA frozen food

  Oct 2010 - Jan 2012

  Sales Director

  Full management of all sales channels of the company, consisting of six business units (Territory Divisions) and the direction of working with key clients throughout Russia. In the area of responsibility, both field employees and key account managers (KAMs).Playing a key role in the development of the company's product line, implementation of a new commercial policy, and new marketing and trade marketing strategies.Key achievements:Implementation of the sales plan by all business units of the company.• Maintaining and increasing the company's market share.• Restoring the leadership position in the frozen fish and seafood category to key customers of Metro C&C, Auchan, Okay.• Implementation of organizational standards for the effective work of the sales department - optimization of the routes of sales representatives and merchandisers without increasing the budget, changing the organizational structure.• Development and implementation of a long-term strategy for working with clients - CDA policy.• Adapting the strategy to new changes in legislation.• Global cost optimization for marketing agreements with the company's key customers - reduction of penalties on the part of the company's key customers by more than 50%. The overall reduction in the investment burden of contracts by more than 20%. Свернуть

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  SIMPLE

  Jan 2012 - Apr 2016

  Head of Business Unit

  Business unit management, including departments: Marketing, Development, Regional Development, Trade Marketing.Creation and launch of a new business unit from scratch, collaborating with the company owner.Development and implementation of a strategy for separating the non-alcoholic business from the main organization in order to achieve the business objectives.Launching a commercial strategy for the development of sales and distribution of a business unit.Formation of a product development strategy.Creation, coordination and implementation of development plans for marketing and trade marketing attraction of a business unit.Key achievements:• Creation of the sales plan across all channels and each category.• Successful management of profitability and budgeting tasks, including during the crisis.• Realization of a sales increase of more than 300% within 3 years.• Conclusion of exclusive agreements with manufacturers and suppliers that ensured the uniqueness, completeness and representativeness of the product portfolio.• Successful launching new unique products/brands in the Russian market - Sairme, Purelosophy, San Benedetto, Yoga and others.• Listing of Simple products in key restaurant and retail chains, such as Ginza, Novikov, Auchan, Metro C&C and others. Свернуть

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  PRODO GROUP, KLINSKY Meatpacking Plant, Moscow, Russia

  Apr 2016 - Jan 2016

  Commercial Director

  Management of the sales team across all channels, with an annual turnover of more than $140 million.Formation of a strategy for working with distributors.Development of a merchandising system in order to optimize the structure and reduce costs.Creation of a global plan to reduce the share of promotional volume in sales of network customers.Managing a team of 400 employees, including departments: Sales, Merchandising, Regional Development, Trade Marketing, Analytics.Key achievements:• Ensuring the implementation of the plan across all sales channels and each product category.• Ensuring the achievement of a monthly turnover of $11.5 million.• Decrease in the share of volume sold through promo by 15%.• Ensuring the listing of regular SKUs in the TOP 4 key clients of the company.• Conclusion of agreements between distributors and the company, regulating the principles of work of partners and their interaction with the company. Свернуть

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  APPAREL SOLUTIONS NYC

  Oct 2016 - Aug 2019

  Business development consultant. Location - USA

  Project management in the e-commerce sector of popular US clothing brands, with a focus on Amazon and the largest TV shopping platforms (HSN, QVC).The client portfolio includes brands such as Sheryl Crow, LaBellum by Hillary Scott, Bob Mackie, Allure, as well as Apparel Solutions, a vertical distribution company with a representative office in New York and own production facilities in India and China.Sales management and promotion strategy implementation.Management of the company's distribution center in New Jersey - consolidation of the company's finished products from India, China, the USA, processing and distribution to companies with recipients of different distribution channels.Key achievements:Threefold increase in revenue from sales of the company's products through Amazon• Increasing sales revenue to HSN, QVC clients by more than 20%.• Increasing the overall level of service for deliveries of the company's finished products to customers up to 97%.• Getting a high Amazon supplier rating. Свернуть

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  PEC logistic holding

  Dec 2019 - now

  Commercial director of PEC the leading logistic holding of Russia

  Building and managing sales teams in 7 business units of the holding and commercial call centers throughout Russia. In total, there are 500+ managers and heads of sales departments in the sales structure. Formation and management of the department of international sales.Key achievements:• Annual increase in volumes for a key customers base - by more than 20% and revenue by more than 25%• Ensuring the growth of sales of additional services by more than 35%.• Reducing the discount weight on average - by more than 26%.• Development of a methodology and start of sales in the public procurement segment through tender platforms, formation of a sales direction - growth from “0” to 200 million rubles revenue per year.• Formation of commercial and price strategies for business units.• Launch of the loyalty program - the first in the logistics industry - more than 100,000 member customers.• Creation of an effective sales structure, an end-to-end KPI system, diagnostics, training and adaptation.• Formation of the trade marketing department and direction of sales development projects.• Complete restart of the CRM system, the "Client's Personal Account" project, the "Client Integration" project.• Resuscitation of the Digital Marketing project - stabilization and steady growth of traffic and conversion of requests into customer requests.• Increase in the number of key clients using the services of more than 2 business units up to 40%.• More than a threefold increase in revenue and cargo turnover for the products "Delivery to Retail Chains", "Delivery to Marketplaces", "International Shipping".• Attracting such key clients as Leroy Merlin, Cainiao, Melon Fashion Group to cooperation with the company, restart of cooperation with Ozon.• Successful management of sales directions during crisis. Свернуть