SHUBHAM DAHIYA

Experience

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  Merchant Navy

  Jul 2014 - Oct 2019

  Second Officer

  Hi there!I am an experienced Merchant Navy professional with over 5 years of hands-on experience from 2014 to 2019. Throughout this period, I worked with four different companies that were owned by different cities, which provided me with extensive knowledge and skills.During my time in the Merchant Navy, I was involved in various tasks such as maintaining ship equipment, supervising crew members, and ensuring smooth operation of the ship. I also learned valuable lessons on leadership, teamwork, and problem-solving.Unfortunately, due to some personal issues, I had to quit my job, and I took a break from work for two years. This was a challenging time for me, but I utilized this period to explore new opportunities and interests. I decided to shift my career focus to digital marketing and have since completed several certification courses to acquire the necessary skills.My passion for digital marketing and my past experience in the Merchant Navy make me a unique candidate who can bring a diverse set of skills to any team. Show less

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  Wen Lighting

  Jan 2022 - May 2023

  As a Senior Digital Marketing Analyst at Wen Lighting, I leveraged my expertise to drive substantial revenue growth and enhance the company's Return on Advertising Spend (ROAS). In a dynamic 1.5-year tenure, I achieved an impressive 18% year-over-year increase in revenue while optimizing the ROAS from 10-11 to an outstanding 14-15 across all platforms.Key Achievements:Revenue Enhancement: Spearheaded initiatives that directly contributed to an 18% YoY increase in company revenue. By implementing strategic digital marketing campaigns, I effectively captured new market segments and expanded the customer base.ROAS Optimization: Devised and executed strategies that significantly elevated the ROAS from an average of 10-11 to an impressive 14-15. My analytical approach and meticulous campaign optimization ensured optimal utilization of advertising budgets while maximizing revenue generation.Multi-Platform Expertise: Applied my skill set across various advertising platforms including Google Ads, Bing Ads, Meta Ads, Klaviyo, and Google Analytics. This comprehensive approach allowed for diverse and far-reaching campaigns that effectively engaged audiences across different channels.Campaign Diversification: Successfully managed and executed multiple campaign types, catering to different objectives. From lead generation to brand awareness, I developed and executed strategies tailored to each campaign's unique goals, ensuring a holistic marketing approach.Budget Management: Skillfully handled monthly campaign budgets ranging from $18,000 to $20,000. My strategic allocation and budget optimization techniques ensured the most effective utilization of resources, resulting in higher returns on investment.My time at Wen Lighting provided me with the opportunity to blend creativity, analytical prowess, and technical expertise to drive tangible business outcomes. Show less

  • Senior Digital Marketing Analyst

    Aug 2022 - May 2023

  • PPC Executive

    Jan 2022 - Aug 2022
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  Break Buy Bulk

  May 2023 - Sept 2023

  Marketing Manager

  As a Marketing Manager at Break Buy Bulk, I am responsible for leading and executing marketing strategies for our agency and its diverse range of clients from the USA, Canada, Singapore, and Australia. With my expertise and passion for marketing, I drive the growth and success of our clients' businesses in the ever-evolving digital landscape.In my role, I collaborate closely with our clients to understand their unique needs, goals, and target audiences. By conducting thorough market research and analysis, I develop comprehensive marketing plans tailored to each client's specific requirements. I leverage a variety of channels, such as social media, email marketing, content creation, SEO, and paid advertising, to effectively promote their products or services to the right audience at the right time.As a proactive and results-oriented professional, I constantly monitor the performance of our marketing campaigns and make data-driven adjustments to optimize their effectiveness. I am well-versed in utilizing analytics tools to track key metrics, generate insightful reports, and provide actionable recommendations for continuous improvement.Furthermore, I stay abreast of the latest marketing trends and industry best practices to ensure that Break Buy Bulk and our clients remain at the forefront of innovation. I actively seek out new opportunities to expand our client base and forge strategic partnerships that enhance our agency's reputation and offerings.With strong leadership skills and a collaborative mindset, I foster a cohesive and high-performing marketing team at Break Buy Bulk. I inspire and mentor my team members, encouraging their professional development and nurturing their creativity. Together, we create impactful marketing campaigns that not only increase brand visibility and customer engagement but also drive tangible business growth for our clients. Show less

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  Eco LED Lightings

  Sept 2023 - now

  Head of Marketing

  As the Head of Marketing at Eco LED Lightings LLC, I lead a dynamic team in developing and executing comprehensive marketing strategies to drive brand visibility, customer acquisition, and revenue growth.Strategic Leadership: Directing data-informed marketing initiatives in tandem with corporate goals and prevailing market trends.Team Development: Nurturing a high-achieving marketing team through mentorship, target delineation, and a culture of ingenuity.Market Research & Analysis: Exploiting analytics for opportunity identification, comprehension of consumer behavior, and competitive acumen.Digital Marketing Proficiency: Overseeing SEO, SEM, social media, content, and email campaigns, culminating in a 15% upswing in online conversions.Brand Enhancement: Amplifying brand equity via uniform messaging, cohesive visual identity, and strategic affiliations, yielding a 20% boost in recognition.Budgetary Streamlining: Precision in resource allocation resulting in a 12% reduction in expenditure without compromising performance benchmarks.Product Launches & Campaigns: Orchestrating impactful launches and integrated campaigns, culminating in a 25% surge in conversion rates.Interdepartmental Synergy: Fostering collaboration with sales, product development, and operations for seamless efforts and heightened customer gratification.Metrics-Driven Performance: Implementation of analytical frameworks contributing to a 30% surge in marketing ROI.Eco LED Lightings LLC stands as a pioneer in sustainable lighting solutions, and it is my honor to shape its marketing endeavors toward a brighter, sustainable future. Show less