Giuseppe Di Chiara

Giuseppe Di Chiara

Corporate Consultant

Followers of Giuseppe Di Chiara203 followers
location of Giuseppe Di ChiaraBarrie, Ontario, Canada

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  • Timeline

  • About me

    Marketing Manager @ PoolZenia | Project Management

  • Education

    • Georgian College

      2019 - 2019
      Post Grad. Certificate Project Management

      Activities and Societies: The program covers technical, leadership, business, and strategic management subjects with an emphasis on understanding and managing change as applied to project management. Courses: Collaboration and Project Management Quality Management Leadership Strategic Project Portfolio Management Project Communications Management Business Management for P.M Agile Project Management Advanced Project Planning and Risk Management Decision Support for P.M. Advanced Project Controls Change Management

    • Universidade Tuiuti do Paraná - UTP

      2007 - 2010
      Marketing

      Advertising, Strategic Planning, Social Media Management, E-commerce Management, POS Merchandising, Process Mapping & Quality Management

    • Universidade Positivo

      2001 - 2003
      Bachelor of Laws - LLB Incomplete

      Activities and Societies: Transferred to Marketing after 2 years

  • Experience

    • TIM Brasil

      Mar 2005 - Dec 2006
      Corporate Consultant

      Sale of corporate mobile plans, identification of potential area, prospecting new customers, CRM sales insertion and reporting.

    • Imovelweb

      Feb 2007 - Mar 2013

      • Responsible for sales of online advertising to real estate agencies, realtors and service providers.• Conducted status update meetings with customers to strengthen relationships and provide business updates.• Prospected new customers and generated new business opportunities with existing customers• Guaranteed profitability of the customer portfolio• Developed monthly sales and after-sales reports.• Conduct monthly perfomance reports based on Google Analytics cross-referencing with own website metrics Show less

      • Large Account Executive

        Aug 2011 - Mar 2013
      • Account Executive

        Feb 2007 - Aug 2011
    • Caravelle Palace Hotel

      Apr 2013 - Dec 2013
      Contract Manager

      • Participated on public biddings for services provided to local government agencies• Managed the execution of the awarded contracts: procurement, logistics, timelines and financials• Oversaw staffing and team management • Controlled billing and invoicing

    • ZAP Imóveis

      Jan 2014 - Dec 2014
      Account Executive

      Sales and account management of online advertisement for real estate industry.• Managed sales and online marketing accounts. • Performed customer prospection, presentation of products and services.• Conducted monthly meetings with customers to assess program progress and customer satisfaction • Analyzed advertisement metrics for all programs/customers under my responsibility and presented monthly reports • Inputted data into CRM systems and generated reporting to customers• Followed up key customers/contracts closely to further develop business opportunities• Maintained an updated customer database records. Show less

    • Mr. Fish’n Chips

      May 2015 - Nov 2018
      Owner

      Upon identifying a business opportunity due to a gap in the fast-food scene in Florianopolis – a vibrant city, famous for its superb beaches and high tourist afflux from all of South America – I created a business plan and launched a new company called Mr. Fish’n Chips, which focused on gourmet food trucks and high-quality products. In three years, I took the company from an idea to a franchise model with multiple units and more recently sold the company and the brand to move on to my next challenge. Show less

    • Agema Hospitality

      May 2019 - Feb 2020
      Independent Contractor
    • PoolZenia - Peace of Mind Pool Care

      Feb 2020 - now

      As a key member of the leadership team, successfully planned and executed online and offline marketing efforts for the franchisor and franchisees, managing a substantial marketing budget. Key achievements include:- Rebranding efforts, ensuring a cohesive and impactful brand image.- Designed, launched, and optimized the website using SEO best practices.- Implemented and managed multiple Google My Business profiles, significantly boosting online reputation and organic ranking.- Executed a targeted PPC strategy using Google Ads, Tag Manager, and Analytics, managing a substantial yearly marketing budget, with over $115,000 allocated to Google Ads.- Developed and managed relationships with third-party agencies and strategic partners Show less Instrumental in developing PoolZenia's Franchise System, contributing to a complete rebranding and establishment of a new market position as a Franchisor. Key contributions include:- Worked closely with a franchise consultant and leadership team on developing the franchise system. - Developed manuals and marketing playbooks for franchisees, fostering uniformity across the network.- Managed and optimized ads for franchise sales on Google and segmented online portals.- Worked as a marketing agency for the franchisees- Participated in franchisee trade shows, contributing to the successful sale of the first franchise unit. Show less

      • Marketing Manager

        Jan 2022 - now
      • Franchise Development

        Dec 2020 - now
      • Corporate Sales Account Manager

        Feb 2020 - Dec 2020
  • Licenses & Certifications