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Wendelynn Lwee

Wendelynn Lwee

Communications Intern

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location of Wendelynn LweeSingapore

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  • Timeline

  • About me

    Workflow Analyst at TikTok | Ex-Sephora

  • Education

    • Anglo-Chinese Junior College

      2010 - 2011
      GCE 'A' Levels, Arts

      Activities and Societies: Track & Field Captain, House Committee

    • Singapore Management University

      2012 - 2016
      Bachelor’s Degree Business Administration and Management, General

      SMU Bondue Night | Slightly Scarlet 2013 (Stylist and Programs Member)- Contacted and reached out sponsors through emailing and and telephone - Met and negotiated with other cash and merchandise sponsors- Co-ordinated and allocated fittings to 30 models and 40 committee members which aided in the smooth operations of the preparations for the event

  • Experience

    • Louis Vuitton

      Jan 2016 - Jul 2016
      Communications Intern

      - Assisted with photoshoot coordination and media requests from publications- Managed samples and ensured that they were sent out and returned in a timely fashion - both locally and regionally- Generated biweekly and monthly reports for the Singapore and regional office- Monitored all print, digital and social media platforms daily

    • Sephora SEA

      Mar 2017 - May 2018
      Digital Campaigns Executive

      - Managed all digital marketing campaigns for two emerging markets - Hong Kong & Philippines- Conceptualised and executed segmented campaigns based on industry trends to support business objectives. ie. CRM, loyalty, brand and product launch campaigns- Utilised data and insights through analytics tools to ensure all campaigns are optimised, measured and tracked- Planned and executed onsite, app placements and email marketing campaigns to segmented audiences. ie. new, existing, lapsing & dormant customers- Managed multiple stakeholders in the company to ensure all campaigns run smoothly across all digital channels including additional channels like SEM, SEO, social and affiliate marketing- Conducted A/B testing and analysis of campaigns to establish best practices across all channels- Actively conceptualised and sourced for branded merchandise and samples for various promotional activities. ie. customer acquisition and retention Show less

    • Club 21 Pte Ltd

      May 2018 - Mar 2019
      Marketing Communications Executive

    • Sephora SEA

      Sept 2019 - Oct 2021
      Senior Executive, Personalisation

      - Analysed data points and user feedback to form product requirements and user stories that met with business goals and objectives- Successfully prioritised product requirements and set realistic expectations in regards to development and timelines utitlising SCRUM - Led, developed and implemented multiple new products specific to Personalisation & Recommendations across platforms through rigorous A/B testing- Successfully piloted the personalised "Just For You" Page

    • TikTok

      Oct 2021 - now
      Workflow Analyst

      - Proficient in project management within the workforce management domain, leveraging extensive experience and a proven track record of success across different countries and regions- Ensuring optimal capacity and vigilant oversight across multiple moderation sites across the APAC region to maintain operational excellence and adherence to standards- Experienced in resolving product-related crises, including managing sudden spikes in volume with efficiency and precision- Skilled in stakeholder management, collaborating with product and operations teams to ensure platform stability and reliability Show less

  • Licenses & Certifications

    • GCE 'A' Levels

    • Japanese Language Intensive Course - Intermediate 2

      Coto Japanese Academy - Language School Tokyo and Yokohama
      Jul 2023