Dana Cook

Experience

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  Biond Consulting

  Jul 2005 - Apr 2006

  Marketing Communications Coordinator

  Oracle Certified Partner specialized in implementing ERP for SME’s

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  Concordia University

  Jan 2006 - Aug 2006

  Teaching Assistant

  Course: Marketing Yourself, an innovative online course where students develop a marketing plan for their personal career

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  Anheuser-Busch InBev

  Aug 2006 - Mar 2008

  Communication & Change Management Coordinator

  European SAP ERP implementation across 17 Western and Central & Eastern European countries over 5 years with 8000 End UsersPan-European Finance restructuring program to Business Service Centres in Eastern Europe

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  DXC Technology

  Apr 2008 - Nov 2017

  Senior Change Manager

  -Led Change Management tracks for large international business transformation projects from the assessment phase until post-delivery-Spearheaded Change Management Diagnostic assessments, designing customized Change Management strategies and detailed plans, with a strong focus on Communications-Developed internal/external Communication Strategies, from planning to detailed execution of deliverables-Coordinated extensive training programs: training planning, execution & follow-up-Coached and trained project team members and junior change managers to ensure a consistent usage of Change Management methodology-Ensured effective Stakeholder management/alignment across all levels of the organization-Prepared and followed up on readiness assessments-Coordinated learning academies, Key user events and trainings at clients and within CSC-Prepared and presented updates and progress reports to senior leadershipAccounts: Monsanto, Thermo Fisher, TOTAL, Agfa Healthcare, Belgian National Railways NMBS, UCB Show less

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  Deloitte

  Nov 2017 - Nov 2019

  Marketing & Communication Manager

  -Acted as the Marketing & Communication Account Manager for the Internal Services Business Unit (HR, Corporate Responsibility, Ethics, IT, Legal, Finance, Central Operations) for firm-wide communications and strategic programs-Identified, developed and executed marketing & communication plans in collaboration with key, cross-function stakeholders-Ensured timely & successful delivery of marketing & communication programmes based on customer needs & objectives -Coordinated and supervised internal communication campaigns: strategy, message development, copywriting, newsletters, intranet, digital screens, social media, video, events and activations, video conferencing, employee surveys, etc*Proudly represented Deloitte as an Energise Ambassador, completing my first half marathon in 2019! Show less

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  O&M Halyard EMEA

  Mar 2020 - now

  Brand & Events Manager EMEA

  - Brand Building & Campaign Management: Develop and execute comprehensive brand campaigns across digital and traditional platforms, ensuring alignment with corporate strategy and brand guidelines.- Industry Event Planning: Plan, manage, and execute key industry events such as trade shows and conferences, as well as local exhibitions, supporting digital lead generation and engagement.- Thought Leadership & Content Strategy: Create and implement a thought leadership content strategy to position the brand as a leader within the healthcare industry.- KOL Strategies & Engagement: Develop KOL engagement strategies to enhance brand credibility, establish strong relationships, and increase market influence.- Public Relations: Develop PR strategies for brand visibility, product launches, and NPI (New Product Introduction) announcements.- Brand Identity: Ensure consistent brand identity across all communication channels and support internal teams with cohesive branding materials.- Sustainability Communications: Plan and execute external sustainability strategies, integrating sustainability messaging into the brand narrative and developing a yearly sustainability content calendar.- Internal Communication & Employee Engagement: Create targeted internal communications to foster employee engagement and engagement activities, supporting company culture and values.- Budget: Manage budget allocation for brand and event activities, ensuring efficient use of resources.- Crisis Management: Lead crisis communication efforts, coordinating with internal and external stakeholders as necessary. Show less