Kamil Murcko

Experience

• 

  SJT s.r.o

  Sept 2002 - Mar 2004

  Marketing & Sale manager

  - Accountable for development and implementation of online and offline marketing campaigns - managing relations with existing customer and approaching potential clients and business partners in Western Europe (German speaking countries) Czech Republic and Slovakia- Representing company on domestic and international exhibitions

• 

  Betfair

  May 2006 - Mar 2013

  - Planned, created and successfully executed marketing campaigns to acquire new clients and to meet retention targets.- Optimized blog entries management following latest SEO standards, achieved fist page ranking on google.cz for selected keywords.- Maintained and developed good relations with affiliates which contributed to high retention level and effectively managed promotional assets.- Managed working time allocation project to meet requirements of new organization structure and Customer engagement team which lead to efficient work assignment and reduction of employment costs.- Headed testing, data collection and analyses in the Processes improvement project which in selected regions resulted in increased customer engagement and yearly revenue growth. Show less - Managed international teams of up to 6 members, responsible for recruitment, objectives setting, coaching and appraising.- Developed and implemented product inventory allocation for managed regions to meet financial targets.- Established best working practice which increased the performance of content producers.- Compiled and presented periodic reports and analyses on campaign performances for managed regions to relevant stakeholders.- Administrated content team rota - shifts allocation and sickness, vacation cover to meet business requirements. Show less - Managed content of Czech language site, planned and created promotional materials, aligned to marketing road map and sporting events calendar.- Internal translation form EN to CZ, review of external translations to ensure accuracy and relevancy of used terms.- Assessed quality of new products, monitored Czech site and ensured that from content aspects the site is fully functional and correct.- Established positive relations with customers and built trust in the Betfair brand in new market by resolving their queries following company guidelines with special focus on Key accounts. Show less

  • Czech marketing / Customer engagement team lead

    May 2011 - Mar 2013

  • Content team lead

    Jun 2009 - Apr 2011

  • Senior content producer, Live Video and Helpdesk operator

    Jun 2007 - May 2009

  • Content producer and Helpdesk operator (Czech)

    May 2006 - May 2007
• 

  Betsson

  Jul 2013 - Aug 2014

  Sportsbook Marketing Coordinator
• 

  Self Employed

  Sept 2014 - Jun 2015

  Online marketing consultant
• 

  Enetpulse

  Jul 2015 - now

  • Head of Customer Success

    Jan 2022 - now

  • Sales Director

    Aug 2019 - Jan 2022

  • Sales & Marketing Director

    Jan 2019 - Aug 2019

  • Sales Manager

    Jul 2015 - Dec 2018