
Abd ElRhman Helal
Direct sales executive

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About me
Digital Communications Manager| MBA | DBA | Marketing/Marketing Management, International Marketing
Education

El Shorouk Private school
-
Regional IT Institute
2017 - 2018Diploma Applied Professional Marketing Good• Understanding the Marketing Process• Fundamentals of Marketing Research• Consumer Buying Behavior• Managing Marketing Communication (IMC) Strategic Brand Management• Marketing in the Service Economy• The Challenge of Marketing Internationally• Digital and Social Media Communication• Special Topics in Marketing• Applied Marketing Strategy• Public Relations and CSR

Russian Cultural Institute
2009 - 2010Diploma Graphic design Good• Photoshop CS5• Illustrator CS5• Indesign CS5• Flash Catalyst CS5• Bridge CS5

YAT
2006 - 2007Diploma ICDL Good• Microsoft Excel 2007• Microsoft Word 2007• Microsoft Power point 2007

Helwan University Cairo
2022 -DBA Marketing/Marketing Management, International Marketing
The American University in Cairo
2011 - 2012Diploma Marketing professional certificate GoodActivities and Societies: • Principles of Marketing • Consumer Behavior • Professional Selling Skills

Udacity
2021 - 2021Certificate Digital Marketing Professional GoodSocial Media MarketingBy the end of this part, you will be able to:Use Social Media Channels as a MarketerDevelop content that matches your audience and personaMeasure the impact of your social media planEmail MarketingBy the end of this part, you will be able to:Use MailChimpSend professional email marketing campaignsMeasure the campaign’s impact and optimize it until you achieve your KPI

Helwan University Cairo
2002 - 2006Bachelor of Commerce - BCom International Business/Trade/Commerce Good
Arab Academy for Science, Technology and Maritime Transport
2019 - 2021Master of Business Administration - MBA Marketing Excellent
Experience

HSBC
Jan 2008 - Sept 2009Direct sales executiveMaximizing products sales to reach set targets by probing customer needs. - Implement the detailed sales plans to achieve his target. - Planning daily calls and visits to ensure achievement against targets. - Promoting the bank’s services and products through direct and cross selling to achieve the bank’s goals and increase its market share in those products. - Maintain the relationship with the customers and work constantly on improving it, and ensure that service quality exceeds customers’ expectations and fulfils their needs on a level that ensures preserving those customers. - Represent the bank in the exhibitions & campaigns that the bank conducts to reflect the best image of the bankHandling big accounts like ( B-tech – El Salam hospital - French collections ) from opening accounts to selling credit cards and loans) . Show less

RadioShack
Sept 2009 - Mar 2012Senior Product & Marketing ExecutivePlan marketing and branding objectives.Prepare marketing strategies alongside other company executives and staff.Expand product solutions and offerings.Prepare and adhere to budgets.Assist in all aspects of printed media working with the art team and product department to make material available to the distributors and directly to the media, this would include:Brochures and Mini BrochuresPress advertisingPress releasesPostersPhoto and product CD’sRadio & Tv advertisingCreating the social media Pages for the 2 companies from scratch and managing them.Re-building the websites for the 2 companies to match the need of the market. Planning event from start to finish according to requirements: Target audience and objectivesComing up with suggestions to enhance the event’s successPreparing budgets and ensuring adherencePromotional activities.Monitoring performance.Ensure brand messages are consistent.Conduct customer surveys to analyze the demands of the market.Perform frequent and effective networking with a variety of business partners and customers.Build strong, lasting relationships with market players.Build and maintain lasting and productive contacts with the media.Linke between suppliers, media and company clients.Organize marketing research to implement brand awareness.Analyze product and market pricing on a regular basis.Track the activities of the company’s competitors – Motivated to gain sustained knowledge of competitor activity.Write and distributed press releases. Show less

Veolia Water Technologies
Mar 2012 - Jun 2024Creating and managing project plans and timelines to deliver marketing campaigns on time and escalate any issues that may prevent on-time delivery.Responsible for the coordination of marketing resources and capacity planning with internal staff, external freelancers, as well as agencies.Coordinating marketing budget and serving as the primary point of contact for the internal finance team.Maintaining and improving the organization's market and brand position.Managing all of the digital marketing techniques such as but not limited to press relations, and industry events; presentations, datasheets, white papers, and customer case studies. Show less Manage and coordinate all marketing, advertising, and promotional staff and activitiesConduct market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions, and competitor informationDevelop and implement marketing plans and projects for new and existing productsExpand and develop marketing platforms including social media platformsManage the productivity of the marketing plans and projectsMonitor, review, and report on all marketing activity and results by using the CRM Application SalesforceManaged an EGP 6 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters.Deliver marketing activity within agreed budgetCreate marketing presentationsLiaise with media and advertisingCollaborate with the sales functionMonitor industry best practicesDeveloping and implementing creative marketing strategies that will make an impact, support theManage budgets and output reports.Assist in all aspects of printed media working with the product’s department to make material available to the distributors and directly to the media, this would include:Brochures and Mini BrochuresPress advertisingPress releasesPostersManaging campaigns on social media posts and updates that happen in Egypt in our centralized pages in the HQ in France:https://www.linkedin.com/company/veolia-water-technologies/https://www.youtube.com/channel/UCXGcz-181WN7rnTai-KpMiAhttps://twitter.com/VeoliaWaterTechPlanning event from start to finish according to requirements: Target audience and objectivesComing up with suggestions to enhance the event’s successPreparing budgets and ensuring adherencePromotional activities Show less
Marketing & Communication team leader
Jan 2020 - Jun 2024Senior Marketing & Communication Executive
Mar 2012 - Jan 2020

Veolia Water Technologies Middle East
Jun 2024 - nowDigital Communications Manager
Licenses & Certifications
- View certificate

Compliance 2023 certificate
Veolia Compliance DepartmentNov 2023 - View certificate

Ethics & Compliance training 2025
Veolia | Water TechOct 2025
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