Jake Irwin

Experience

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  Mexx Canada Company

  Jul 2009 - Apr 2012

  Keyholder

  As Keyholder at Mexx, I was responsible for overseeing the sales floor on a day-to-day basis as the manager on duty. Operated and maintained a high cash flow, counted all tills and recorded overall daily sales. Submitted and counted daily company bank deposits.

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  Starbucks

  Aug 2011 - Apr 2016

  Shift Supervisor

  As a Shift Supervisor at Starbucks, I was responsible for maintaining, counting and adjusting inventory. Additionally, I was required to place product orders necessary for serving customers as well as delegate and manage team members efficiently. I was responsible for driving sales initiatives and tracking labour on a daily basis, as well as having the knowledge and experience to add or cut labour day-by-day. When running the sales floor, I was the manager on duty, and dealt with customer complaints and inquiries frequently, always with the aim of ensuring that the customer leaves happy. I was responsible for handling a high cash flow and for processing company deposits and counting tills and safe funds. Show less

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  The Great Waterway | RTO9

  May 2016 - Aug 2016

  Program Coordinator

  As a Summer Intern and Program Coordinator, I was responsible for visiting the various destinations within The Great Waterway Region to perform exploratory analysis, meeting with tourism operators and educating them about the many programs available, and compiling detailed reports summarizing the information gathered. I was also responsible for the buying and selling of advertising through The Great Waterway's website, as well as making cold-calls to tourism operators within our area with the goal of getting them to sign-up for our online social platform, tourismtalk. Within a three and a half month period, I successfully signed up over 60 businesses, with an average conversion rate of over 90%. I was also responsible for maintaining, organizing and updating the company Customer Relationship Management (CRM) system, and was part of a small team who identified the various opportunities for improvement within the CRM system. Show less

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  Cacao70

  Aug 2016 - Jan 2019

  Supervisor

  As a Supervisor at Cacao 70, I am responsible for the smooth operations of the serving floor on my shift, managing several employees and ensuring the best possible experience for guests, including service, cleanliness, and food quality. Supervisors also work primarily as Servers, and I am required to be knowledgeable about the various foods and beverages that we offer, as well as remain aware of frequent changes to product offerings. The day-to-day tasks require me to be incredibly friendly, efficient and able to perform and manage multiple duties at once. Typically, a server at Cacao70 can be serving upwards of 10-12 tables at one time, often more. Bringing a next-level customer service experience, I see my time at Cacao70 as a way of honing my customer service and personal selling skills. Show less

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  Benefits by Design Inc. (BBD)

  Apr 2017 - Apr 2017

  Marketing Intern

  As a Marketing Intern at Benefits by Design for the month of April, I was able to become an integral part in the planning and execution of many different events and initiatives such as "BBDU", an annually recurring event that brings Advisors, Exhibitors and BBD employees together to discuss the industry. During my three week placement experience, I ran BBD's social media, including Facebook, LinkedIn, Twitter and Instagram, scheduling the posts through Hootsuite, utilized and updated records in their CRM system, Solve, and ran a very successful Twitter campaign aimed at inspiring internal participation, engagement and excitement. Show less

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  Benefits by Design (BBD)

  Jun 2017 - Dec 2023

  As a Marketing Generalist, I am responsible for overall content, website design, lead generation, and maintenance, Search Engine Optimization (SEO), delegating Marketing projects, prioritizing goals and deadlines, with frequent opportunities for collaboration with internal teams and external parties. As the Content and Social Media Coordinator at Benefits by Design, I execute the marketing strategy related to content, social media, event coordination and email marketing. I work closely with the rest of the Marketing team on projects designed to increase brand awareness and maintaining existing communication channels. As the Marketing Assistant at Benefits by Design (BBD), I am responsible for maintaining all Social Media channels representing BBD. As a part of my day-to-day activities, I work intimately with the social media Marketing Management Dashboard, Hootsuite, as well as BBD's Customer Relationship Management (CRM) system, Solve. I work closely with the rest of the Communications Department in a variety of projects, initiatives and discussions, including branding, communication and general Marketing.

  • Marketing Manager

    Sept 2022 - Dec 2023

  • Marketing Generalist

    Mar 2021 - Sept 2022

  • Content and Social Media Coordinator

    Sept 2018 - Feb 2021

  • Marketing Assistant

    Jun 2017 - Aug 2018
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  Public Services Health & Safety Association

  Dec 2023 - now

  Manager, Product Marketing & Acquisition