
Hakeem Osman
Marketing and Communications Intern

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About me
💫 I have a versatile skill set with a proven track record in marketing, communications, community & brand activations and project management 💫
Education

Vilniaus Kolegija - University Of Applied Sciences
2014 - 2015Bachelor of Applied Science (B.A.Sc.) International BusinessErasmus+ program in Vilnius, Lithuania

Escola Superior de Educação de Coimbra
2012 - 2015Bachelor of Applied Science (B.A.Sc.) Organizational Communication, GeneralMinor in Marketing Communication

Roskilde University
2019 - 2021Cand. Merc. Business Administration and Leadership
Malmö University
2018 - 2018Course (15 ECTS) Project Management: Plan, Execute and Evaluate
Experience

Riot Films
Feb 2015 - Jul 2015Marketing and Communications InternPart of my responsibilities during my internship at Riot Films were to:- Develop and implement digital marketing and SoMe strategies; - Multimedia content creation; - Foster partnerships and collaborations aiming at new business development;- Production assistance.

Festival Internacional de Marionetas do Porto
Sept 2015 - Nov 2015Marketing and Communications CoordinatorDuring FIMP’15 (Portugal's longest running animated objects festivals, over 30 years), I performed functions such as:- Managing digital media operations, from native content creation to scheduling, community management and reporting; - Working with relevant stakeholders to develop partnerships, with a focus on promotion and drive awareness for the yearly edition of the festival; Find out more about FIMP: http://www.fimp.pt/

Maus Hábitos
Nov 2015 - Feb 2016Public Relations CoordinatorDuring my tenure at Maus Hábitos, I played a key role in:- Initiating a results-oriented operations branch focused on developing and managing media and public relations, with a strategic emphasis on increasing media coverage;- Establishing and consolidating processes, including managing databases and outreach strategies for effective media relationship management;- Cultivating partnerships with institutions like Porto City Council to secure sponsorships for advertising space, enhancing PR initiatives and driving awareness;- Providing support for event production across a diverse range of formats, including concerts, festivals, art exhibitions, and others, with partners such as NOS Primavera Sound.Find out more about Maus Hábitos: http://maushabitos.com/ Show less

Underdogs Gallery
Mar 2016 - Feb 2017ProducerHere are some key achievements while in my role as a Producer at Underdogs Gallery:- Contributing to the development of a Public Art Programme, showcasing 29+ large-scale public artworks across Lisbon, including 4 new pieces by notable artists like Felipe Pantone and AkaCorleone.- Managing the Artist Limited Edition programme, resulting in the creation of 30+ exclusive collectible artworks in collaboration with renowned artists such as Vhils, available both physically and online at Underdogs Art Store.- Further developing a Public Art Tour programme tailored for high-profile guests of Ritz Four Seasons Lisbon.- Producing several large-scale installations with national artists such as AkaCorleone, MaisMenos, and Gonçalo Mar for the inaugural edition of Festival Iminente;Driving retail sales for Underdogs Art Store's physical location while providing exemplary pre and post-sale customer service;Read more about Underdogs Gallery: http://under-dogs.net/about/ Show less

Optiteam
Aug 2019 - Feb 2020As a Project Manager at Optiteam, I undertook diverse responsibilities:- Conducted a research project with PAUSE (App Store Editor’s Choice, Time Best of the Year), developing a case study to explore data ethics as a potential competitive advantage for startups.- Led a team responsible for designing a lead generation pipeline for Yourlist (client). This involved defining customer journeys, facilitating the collection of 15,000 leads for Danmarks Naturfredningsforening's climate awareness omni-channel campaign;- Conceptualized NewsQuiz, an interactive learning platform aimed at engaging citizens globally with societal issues during its development phase.- Played a pivotal role in researching and analyzing market data to validate decision-making processes for SaaS and mobile-first business model development within Optiteam's startup company portfolio. Show less
Project Manager
Nov 2019 - Feb 2020Project Coordinator
Aug 2019 - Nov 2019

Capture One
Sept 2021 - Feb 2024As Capture One's Brand, Community & Educational Manager in 2023, I strategically elevated brand awareness in the UK market through:- Orchestrating 7 impactful integrated marketing campaigns with large-scale activations, achieving a total reach of 422K, 13M potential impressions, and driving 17k engagements across 674 social posts.- Designing the 2023 UK go-to-market strategy, including the establishment of an engagement playbook with a strong emphasis on digital content and integrated marketing campaigns.- Developing and implementing diverse brand activation concepts, such as livestreams, live photoshoots, talks, and editorial articles, as part of a comprehensive market activation playbook with a strong community focus.- Leading product release and demand generation campaigns for Capture One’s ecosystem, showcasing innovative products like Capture One Live for iPad and Capture One for iPhone. Show less In this role, I played a pivotal role in establishing Capture One's Educational Program as a critical business area. Key responsibilities included:- Developing and validating the Educational Program's market fit through data-driven decision-making, relying on qualitative and quantitative research.- Driving substantial customer acquisition and managing both B2B and B2C educational segments, with a 400% growth in B2B in 2022. Oversight included a business unit of 8,000 users globally and 150+ photography universities worldwide.- Spearheading community-focused integrated marketing campaigns that highlighted the next generation of photographers.- Establishing the Educational Program as a significant customer acquisition pipeline, seamlessly integrating customer journeys into the existing growth funnel. Show less
Marketing & Brand Activations Manager
Oct 2023 - Feb 2024Brand, Community & Educational Manager
Apr 2023 - Oct 2023Educational Program Manager
Dec 2021 - Apr 2023Trainee
Sept 2021 - Dec 2021

Drift Radio
Dec 2023 - Sept 2024Sponsorships, Partnerships & Social Media Associate
Strøm Festival
Sept 2024 - Dec 2024Project Manager
Nov 2024 - Dec 2024Event Manager
Sept 2024 - Oct 2024

The Coffee Roasting Company Ltd.
Mar 2025 - Apr 2025Marketing Consultant - Strategy, Community & Storytelling
Licenses & Certifications

Google Success Online
Google Succes OnlineApr 2019
Agent for Change
LEAD THE TALENTApr 2022
Design Sprint
LEAD THE TALENTSept 2021
Volunteer Experience
Information Department Collaborator
Issued by Rádio Universidade de Coimbra on Sept 2013
Associated with Hakeem OsmanCuratorship Assistant
Issued by Contemporary Art Centre, Vilnius on Oct 2014
Associated with Hakeem Osman
Languages
- poPortuguês
- enEnglish
- spSpanish
- daDanish
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