Hakeem Osman

Hakeem Osman

Marketing and Communications Intern

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location of Hakeem OsmanCopenhagen, Capital Region of Denmark, Denmark

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  • Timeline

  • About me

    💫 I have a versatile skill set with a proven track record in marketing, communications, community & brand activations and project management 💫

  • Education

    • Vilniaus Kolegija - University Of Applied Sciences

      2014 - 2015
      Bachelor of Applied Science (B.A.Sc.) International Business

      Erasmus+ program in Vilnius, Lithuania

    • Escola Superior de Educação de Coimbra

      2012 - 2015
      Bachelor of Applied Science (B.A.Sc.) Organizational Communication, General

      Minor in Marketing Communication

    • Roskilde University

      2019 - 2021
      Cand. Merc. Business Administration and Leadership
    • Malmö University

      2018 - 2018
      Course (15 ECTS) Project Management: Plan, Execute and Evaluate
  • Experience

    • Riot Films

      Feb 2015 - Jul 2015
      Marketing and Communications Intern

      Part of my responsibilities during my internship at Riot Films were to:- Develop and implement digital marketing and SoMe strategies; - Multimedia content creation; - Foster partnerships and collaborations aiming at new business development;- Production assistance.

    • Festival Internacional de Marionetas do Porto

      Sept 2015 - Nov 2015
      Marketing and Communications Coordinator

      During FIMP’15 (Portugal's longest running animated objects festivals, over 30 years), I performed functions such as:- Managing digital media operations, from native content creation to scheduling, community management and reporting; - Working with relevant stakeholders to develop partnerships, with a focus on promotion and drive awareness for the yearly edition of the festival; Find out more about FIMP: http://www.fimp.pt/

    • Maus Hábitos

      Nov 2015 - Feb 2016
      Public Relations Coordinator

      During my tenure at Maus Hábitos, I played a key role in:- Initiating a results-oriented operations branch focused on developing and managing media and public relations, with a strategic emphasis on increasing media coverage;- Establishing and consolidating processes, including managing databases and outreach strategies for effective media relationship management;- Cultivating partnerships with institutions like Porto City Council to secure sponsorships for advertising space, enhancing PR initiatives and driving awareness;- Providing support for event production across a diverse range of formats, including concerts, festivals, art exhibitions, and others, with partners such as NOS Primavera Sound.Find out more about Maus Hábitos: http://maushabitos.com/ Show less

    • Underdogs Gallery

      Mar 2016 - Feb 2017
      Producer

      Here are some key achievements while in my role as a Producer at Underdogs Gallery:- Contributing to the development of a Public Art Programme, showcasing 29+ large-scale public artworks across Lisbon, including 4 new pieces by notable artists like Felipe Pantone and AkaCorleone.- Managing the Artist Limited Edition programme, resulting in the creation of 30+ exclusive collectible artworks in collaboration with renowned artists such as Vhils, available both physically and online at Underdogs Art Store.- Further developing a Public Art Tour programme tailored for high-profile guests of Ritz Four Seasons Lisbon.- Producing several large-scale installations with national artists such as AkaCorleone, MaisMenos, and Gonçalo Mar for the inaugural edition of Festival Iminente;Driving retail sales for Underdogs Art Store's physical location while providing exemplary pre and post-sale customer service;Read more about Underdogs Gallery: http://under-dogs.net/about/ Show less

    • Optiteam

      Aug 2019 - Feb 2020

      As a Project Manager at Optiteam, I undertook diverse responsibilities:- Conducted a research project with PAUSE (App Store Editor’s Choice, Time Best of the Year), developing a case study to explore data ethics as a potential competitive advantage for startups.- Led a team responsible for designing a lead generation pipeline for Yourlist (client). This involved defining customer journeys, facilitating the collection of 15,000 leads for Danmarks Naturfredningsforening's climate awareness omni-channel campaign;- Conceptualized NewsQuiz, an interactive learning platform aimed at engaging citizens globally with societal issues during its development phase.- Played a pivotal role in researching and analyzing market data to validate decision-making processes for SaaS and mobile-first business model development within Optiteam's startup company portfolio. Show less

      • Project Manager

        Nov 2019 - Feb 2020
      • Project Coordinator

        Aug 2019 - Nov 2019
    • Capture One

      Sept 2021 - Feb 2024

      As Capture One's Brand, Community & Educational Manager in 2023, I strategically elevated brand awareness in the UK market through:- Orchestrating 7 impactful integrated marketing campaigns with large-scale activations, achieving a total reach of 422K, 13M potential impressions, and driving 17k engagements across 674 social posts.- Designing the 2023 UK go-to-market strategy, including the establishment of an engagement playbook with a strong emphasis on digital content and integrated marketing campaigns.- Developing and implementing diverse brand activation concepts, such as livestreams, live photoshoots, talks, and editorial articles, as part of a comprehensive market activation playbook with a strong community focus.- Leading product release and demand generation campaigns for Capture One’s ecosystem, showcasing innovative products like Capture One Live for iPad and Capture One for iPhone. Show less In this role, I played a pivotal role in establishing Capture One's Educational Program as a critical business area. Key responsibilities included:- Developing and validating the Educational Program's market fit through data-driven decision-making, relying on qualitative and quantitative research.- Driving substantial customer acquisition and managing both B2B and B2C educational segments, with a 400% growth in B2B in 2022. Oversight included a business unit of 8,000 users globally and 150+ photography universities worldwide.- Spearheading community-focused integrated marketing campaigns that highlighted the next generation of photographers.- Establishing the Educational Program as a significant customer acquisition pipeline, seamlessly integrating customer journeys into the existing growth funnel. Show less

      • Marketing & Brand Activations Manager

        Oct 2023 - Feb 2024
      • Brand, Community & Educational Manager

        Apr 2023 - Oct 2023
      • Educational Program Manager

        Dec 2021 - Apr 2023
      • Trainee

        Sept 2021 - Dec 2021
    • Drift Radio

      Dec 2023 - Sept 2024
      Sponsorships, Partnerships & Social Media Associate
    • Strøm Festival

      Sept 2024 - Dec 2024
      • Project Manager

        Nov 2024 - Dec 2024
      • Event Manager

        Sept 2024 - Oct 2024
    • The Coffee Roasting Company Ltd.

      Mar 2025 - Apr 2025
      Marketing Consultant - Strategy, Community & Storytelling
  • Licenses & Certifications

    • Google Success Online

      Google Succes Online
      Apr 2019
    • Agent for Change

      LEAD THE TALENT
      Apr 2022
    • Design Sprint

      LEAD THE TALENT
      Sept 2021
  • Volunteer Experience

    • Information Department Collaborator

      Issued by Rádio Universidade de Coimbra on Sept 2013
      Rádio Universidade de CoimbraAssociated with Hakeem Osman
    • Curatorship Assistant

      Issued by Contemporary Art Centre, Vilnius on Oct 2014
      Contemporary Art Centre, VilniusAssociated with Hakeem Osman