Samara D.

Experience

• 

  SEPHORA

  Apr 2009 - Jun 2013

  • Operations Team Lead

    Oct 2010 - Jun 2013

  • Beauty Advisor

    Apr 2009 - Oct 2010
• 

  SEPHORA

  Feb 2014 - May 2023

  • Oversaw end-to-end store operations, labor planning, inventory accuracy, and service excellence across multiple high-volume retail locations.• Managed up to 160 team members, driving sales up to $30M annually through strong operational leadership and performance management.• Led all aspects of scheduling and payroll execution, optimizing labor usage to increase productivity by 18% while maintaining exceptional service standards.• Owned operational communications and planning at the district level, supporting field leaders with issue resolution and ensuring timely rollout of all store initiatives.• Partnered cross-functionally with HR, distribution, and corporate teams to align operational processes and support market-level business goals.• Coached and developed field leaders, resulting in 18 internal promotions and a 20% increase in employee retention in 2022.• Represented Toronto market in business reviews and executive store tours, presenting insights and contributing to operational roadmaps. Show less • Managed HR operations, including recruitment, onboarding, performance management, and payroll for up to 140 employees.• Aligned 14 store leaders to deliver high-quality annual performance appraisals and quarterly career development conversations resulting in a 26% reduction in regrettable employee turnover in 2018. • Developed and executed workforce planning, reducing regrettable turnover by 26%.• Led hiring for flagship store expansion, filling 40+ roles within 8 weeks.• Analyzed customer experience data and developed strategies to improve service, increasing Net Promoter Score (NPS) by 16%.• Administered HR functions, including benefits enrollment, employee relations, and leave management. Show less

  • Store Director

    Apr 2019 - May 2023

  • Manager, Talent & Operations

    Oct 2015 - Apr 2019

  • Operations Team Lead

    Feb 2014 - Oct 2015
• 

  Self-employed

  May 2023 - now

  Digital Marketing Consultant

  • Led the development and execution of content strategies for B2C clients in wellness and healthcare sectors, resulting in a 42% increase in lead generation and 31% ROI improvement through SEO content and full-funnel campaign management.• Managed SEO including keyword research, metadata optimization, and on-page enhancements using SEMrush and Ahrefs to improve site visibility and engagement.• Oversaw CRM list segmentation and email campaign execution using HubSpot and Salesforce, ensuring timely delivery and campaign validation.• Utilized GA4 and Looker Studio to analyze performance, develop reporting dashboards, and support strategic decision-making.• Led regular client meetings to review KPIs, present insights, and provide optimization recommendations based on performance data. Show less

• 

  Lymphysio

  May 2023 - now

  Brand Strategist

  • Partner with brand founder to enhance customer acquisition and retention through digital strategies aligned with brand and business objectives.• Analyze performance metrics using Google Analytics and Looker Studio to inform optimization efforts, increasing client acquisition by 32% in six months.• Manage marketing automation and CRM systems (HubSpot), overseeing campaign setup, audience segmentation, and lead-nurturing strategies.• Support day-to-day execution of digital marketing campaigns across web and email channels, ensuring timelines, deliverables, and campaign goals were met.• Perform product-related content checks to verify accuracy and consistency across websites, landing pages, and marketing materials.• Create reports and visual dashboards for client deliverables, simplifying complex performance and product data for sales and marketing teams. Show less