Ilinca Radu

Experience

• 

  SC COMPA SA

  Jul 2015 - Aug 2015

  Intern
• 

  Endava

  Jul 2016 - Oct 2017

  Software Developer
• 

  Innovation Labs Romania

  Mar 2017 - Jun 2017

  Participant
• 

  Peecho

  Oct 2017 - Oct 2022

  • Responsible for defining the vision and strategy for the entire product suite (order management system for admins and clients, API, product configurator and checkout) • Increased the books, magazines and wall decoration products checkout conversion by 15% (B2B2C product), by performing usability tests, data analysis and rapid iterations in collaboration with design and engineering• I have been collaborating closely with the engineering team and the UX designer in a fast, iterative approach.• I have been making data informed decisions by working with Mixpanel, Hotjar, Google Analytics and running my own SQL queries when needed as well as using qualitative data via usability tests. Show less

  • Head of Product

    Sept 2020 - Oct 2022

  • Product Manager

    Mar 2018 - Sept 2020

  • Software Developer

    Oct 2017 - May 2018
• 

  Nuntacrunta.ro

  Mar 2018 - now

  Co-Founder

  • Built the UI from scratch and coded the front end part of the application (B2B vendors and B2C clients) after extensive market research and user testing.• Led the acquisition of 300+ vendors by designing and developing a wedding marketplace together with another three co-founders• Helped more than 1000 couples plan their wedding

• 

  Sourceful

  Oct 2022 - now

  • First PM hired in the company of around 60 people (currently 100+), trusted to set the original standards for the role and establish the first PM framework in the team. • Responsible for the entire back office product suite (order management system, warehouse management system, supplier facing portal) and the e-commerce platform for recurring clients, cutting order process times by 50% and boosting customer retention by 30%. • My work includes creating and refining the product roadmaps, including engineering, design and business stakeholders in the process, while driving every stage of the product delivery.• I am leading and evangelising the product, influencing, informing, and mobilising others to achieve shared vision. Show less

  • Senior Product Manager

    May 2023 - now

  • Product Manager

    Oct 2022 - May 2023