
Yiru Wang
Freelance Journalist

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About me
Recruiter for Early-Stage Technology Startups
Education

The Wharton School
2025 - 2030Doctor of Philosophy - PhD ManagementIncoming PhD student starting in Fall 2025

High School Affiliated to Fudan University
2014 - 2017High School Diploma International Baccalaureate 44/45
London Business School
2022 - 2023Master of Science - MS Management Distinction (Top 10%)Activities and Societies: Student Ambassador, The Blockchain Society Highly Commended Student of 2023

University of Toronto - Rotman School of Management
2017 - 2020Bachelor of Commerce - BCom Management, focus in finance Cumulative GPA: 3.88/4.00Activities and Societies: Model United Nations Finished four-year programme in three years, Highest Distinction, Dean's List 2018, 2019, 2020,New College In-course Scholarship, New College Admission Scholarship, UofT ScholarExchange Experiences: The Chinese University of Hong Kong Business School, Fall 2019; Ewha Womens University (Seoul, South Korea), Summer 2019; The University of Hong Kong, Summer 2018.
Experience

NetEase
Oct 2017 - Jun 2018Freelance JournalistCompiled articles on selective world news, social issues, and other relevant topics to 100,000 online followers

China Renaissance 华兴资本
Aug 2019 - Sept 2019Summer Analyst
Panopath Education and Technology
Nov 2019 - Aug 2022• Prepared company’s business plan and pitch deck materials to secure Series B funding, established networks with 50+ global business partners including leading MNCs and university student associations• Operated company's social media accounts with multimedia content and initiated digital marketing campaigns (SEO, SEM, SMM, H5, video, influencer), attracting approximately 300,000 followers• Recruited and trained freelance editors to write articles (8000 views on average), analysed user statistics and adjusted marketing strategies• Recruited and designed SOPs based on data analytics for operations team, monitored performance and generated 500+ marketing qualified leads per month• Tracked data of follower activities, customer behaviours and sales revenue using CRM software, coordinated with sales team to increase average conversion rate from 17% to 25% Show less
Digital Marketing Manager & Editor in Chief
Sept 2020 - Aug 2022Editor In Chief
Mar 2020 - Sept 2020Senior Journalist
Nov 2019 - Mar 2020

PwC Mainland China and Hong Kong
Mar 2020 - May 2020Management Consulting Intern
Haitong Securities
May 2020 - Jul 2020Wealth Management Intern
Alibaba Group
Jul 2023 - Sept 2023Product Management Intern• Collected and cleaned survey data from over 1000 sellers on Taobao & Tmall to give feedback to developers and engineers on the developing AI-powered marketing toolkit• Co-authored a user guide for the toolkit, enhancing its adoption among Taobao & Tmall sellers

London Business School
Oct 2023 - nowResearch Assistant of Department of Strategy & Entrepreneurship;Teaching Assistant of Sustainability Leadership (MBA elective)
Research And Teaching Assistant
Jan 2024 - nowResearch Assistant
Oct 2023 - Jan 2024

The Wharton School
Mar 2025 - nowRecruiter for Early-Stage Partner Startups
Licenses & Certifications
- View certificate

Professional Data Scientist
DataCampMay 2024 - View certificate

MIMIC PRO Search Engine Optimization Simulation
StukentMar 2023 - View certificate

Data Scientist Associate
DataCampApr 2024
Honors & Awards
- Awarded to Yiru WangGraduate with Distinction London Business School Oct 2023
- Awarded to Yiru WangHighly Commended Student 2023 London Business School Jul 2023
- Awarded to Yiru WangGraduate with High Distinction(H.D) University of Toronto, Faculty of Arts & Science Jun 2020
- Awarded to Yiru WangDean's List Scholar 2018-2020 University of Toronto, Faculty of Arts & Science Jan 2020
- Awarded to Yiru WangNew College Council In-Course Scholarship University of Toronto, New College Dec 2019 $1500.00 CAD in-course scholarship
- Awarded to Yiru WangNew College Admission Scholarship University of Toronto, New College Sep 2017 $2000 CAD scholarship
- Awarded to Yiru WangUniversity of Toronto Scholar University of Toronto, Faculty of Arts & Science Sep 2017 $7500 CAD scholarship
Volunteer Experience
Influencer
Issued by Xiaohongshu on Mar 2022
Associated with Yiru WangStudent Ambassador
Issued by London Business School on Sept 2022
Associated with Yiru WangAssistant Director
Issued by Harvard Model United Nations China on Dec 2017
Associated with Yiru WangDirector
Issued by Fudan University International Model United Nations Conference on Oct 2017
Associated with Yiru WangAssistant Director
Issued by Harvard Model United Nations China on Dec 2016
Associated with Yiru WangSecretariat & Chair Head
Issued by Fudan University International Model United Nations Conference on Oct 2016
Associated with Yiru WangAssistant Director
Issued by Peking University National Model United Nations on Dec 2016
Associated with Yiru Wang
Languages
- maMandarin
- enEnglish
- shShanghainese
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