Paula Forero Valbuena

Experience

• 

  Talento Nutresa

  Jan 2017 - Feb 2019

  Responsibilities:● Create and evaluate financial models and scenarios to increase profitability in line with strategic objectives through the creation of dashboards for KPI tracking.● Design and monitor the annual budget for each business line, analyze monthly variations, and prepare financial reports to support decision-making by senior management.Achievements:● Designed from scratch an Integrated Management System using the Balanced Scorecard methodology, achieving an 85% alignment of strategic objectives with performance indicators and operational activities.● Reduced financial reporting time by 80% through automation in Visual Basic and Tableau, significantly improving efficiency in financial decision-making. Show less

  • Operations Analyst (Control Management)

    Jul 2017 - Feb 2019

  • Control Management Intern

    Jan 2017 - Jun 2017
• 

  Belcorp

  Feb 2019 - Feb 2022

  Operations Strategic Planning Sr Analyst

  Responsibilities:● Develop strategies to optimize supply chain efficiency and drive innovation using agile methodologies (SCRUM) for improved productivity and profitability.● Manage safety stock levels across company nodes to ensure availability and efficiency for the end customer.● Lead operations teams in Colombia and Peru, oversee KPI performance, and support continuous improvement through data-driven insights from Tableau dashboards.Achievements:● Spearheaded the Early Adopter Program with Coupa Software, leading the design of the company's digital end-to-end network twin, resulting in a $1 million USD saving through optimized raw materials transportation costs.● Generated a $400K USD in savings by designing and executing an optimization model for the procurement team, which conducted an end-to-end analysis by comparing prices of raw materials from various vendors. Show less

• 

  DiDi

  Feb 2022 - now

  Responsabilities:● Lead the successful launch and expansion of DiDi Tu Negocio across LATAM, defining operational strategies, establishing key performance indicators (KPIs), and optimizing business processes to ensure smooth market entry and sustainable growth.● Develop and implement initiatives to enhance user adoption, engagement, and revenue growth by fosteringcollaboration and driving effectiveness across Commercial and Product teams throughout the LATAM and China regions.● Leverage data analysis with tools like Excel, SQL, and Python to conduct data-driven decision making.Demonstrate strong project and stakeholder management skills to build deep insights, drive operationalproductivity, and ensure a positive user experienceAchievements:● Designed the first scalable strategy for launching a last-mile delivery service in LATAM through market, consumer, and competitor analysis.● Executed a go-to-market plan that enabled the business a significant increase in orders in 2024.● Awarded the Value Star 2023 for surpassing expectations with a data-driven mindset. Show less Responsibilities:● Lead data analysis and industry benchmarking to identify market trends and insights, define key performance indicators (KPIs) for delivery efficiency (e.g., delivery times, customer satisfaction, and order fulfillment), and develop strategic initiatives to optimize last-mile logistics.● Design and implement a competitive pricing model to enhance the value proposition for couriers, ensuring fair rates, performance-based incentives, and additional benefits while standardizing operational procedures (SOPs) to improve courier experience and service efficiency.Achievements:● Increased new courier acquisition by 20 pp through the implementation of a dynamic, performance-based pricing strategy that enhanced both profitability and courier attractiveness.● Achieved a 95% courier retention rate by designing and implementing an incentive structure by competitive benchmarking. This strategy effectively enhanced courier engagement and loyalty. Show less

  • Operations Supervisor

    Jan 2023 - now

  • Operations Senior Analyst

    Feb 2022 - Jan 2023