David Hughes

Experience

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  Dole Food Company

  May 1999 - Apr 2000

  Research Analyst

  Conducted market research and business intelligence for the Dole Fresh Fruit division, the largest division within the company. Reported directly to the President of Dole Food Company on volumes, pricing and competitive market conditions.

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  Accuride International

  Aug 2000 - Oct 2004

  Market & Product Manager

  Led product development for our Enterprise Network and Industrial markets. Grew the business year-over-year, within my segments, during the steepest, most protracted decline in U.S. manufacturing history. Led the transformation of the business in order to better meet the needs of the major computer hardware brands. Reimagined the business as an Electronic Manufacturing Services supplier vs. just a singular component supplier. This transformation condensed the pre-existing value chain thus saving our end users money while capturing a greater share of the economics for the business.Major clients included Dell, HP, IBM and major brands within the automotive industry. Show less

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  Yamaha Motor Corp

  Nov 2004 - Sept 2011

  New Business Planning

  The Yamaha Motor Corp New Business Planning group was responsible for developing profitable, new product and business opportunities for the business. We created a user-centric design and innovation process that started with understanding user rational and emotional needs instead of starting with a technology in need of a market. This team of three comprised of a mechanical engineer, an electronics engineer and myself, the business modeling and research design expert. Together we created new-to-the-company products and businesses that are now mainstream successes in the marketplace. Full Size Off Road Sport VehicleFreestyle Snow BikeBoth of which addressed the emotional and rational needs of non-current Motorsport customers while appealing to current Motorsport customers - thus increasing the market potential for the business. Show less

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  DIRECTV

  Aug 2011 - Aug 2015

  The DIRECTV Design Thinking team was an internal design and innovation consultancy group that worked collaboratively to address meaningful user and business challenges for the company. We leveraged our diverse skill sets (visual and industrial design, research and marketing, engineering, technology, etc.) and our user centric design process to drive product, service, customer experience and business model innovation for the company.

  • Sr. Manager - Design Thinking

    Aug 2012 - Aug 2015

  • Sr. Manager - Consumer Insights

    Aug 2011 - Jul 2012
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  AT&T

  Aug 2015 - Jul 2019

  Our AT&T UX Formative Research and Strategy mission is to create novel, rewarding and delightful entertainment and connectivity experiences for our millions of users across the world. As the leader of our Formative team, we strive to uncover new experience opportunities across all AT&T EG business segments (Pay TV, OTT, Broadband, Mobile) and platforms. We utilize our user-centric design approach to identify leading-edge customer behaviors, attitudes, expectations and values which we synthesize into design opportunities and recommendations for our UX/UI design teams and sell into the larger organization. Show less

  • Director User Experience Research - Video and Broadband

    Mar 2019 - Jul 2019

  • Associate Director User Experience Research - Video and Broadband

    Aug 2016 - Mar 2019

  • Sr. Manager UX Formative Research and Strategy - Video

    Aug 2015 - Aug 2016
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  Macy's

  Jul 2019 - Jul 2020

  Director, User Experience Research
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  Meta

  Jul 2020 - Jun 2023

  User Experience Research Manager

  Facebook App Monetization

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  Travelers

  Oct 2023 - now

  Experience Design Research Director, Personal Insurance