Emma Lyons

Experience

• 

  McGaughs Gardening Complex

  Jan 2004 - Aug 2010

  Office & Admin, Shop Assistant

  Customer care and serviceMaintenance of E-POS (electronic point of sale) system.Marketing

• 

  Sentinel Fuel Products

  Aug 2010 - Aug 2011

  Marketing Executive

  Business Development: Lead identification, client sales, business plan development.Online Marketing: Updating and monitoring of the company’s social media accounts as well as Google Webmaster Tools and Google Analytics. Involved redesign of the company website and implementing Search Engine Optimisation. Media: Dealing with all media communications including writing press releases.Marketing Campaigns: Initiate worldwide product campaigns through direct email marketing to a segmented database.Market Research: Analysing new markets to enter as part of a global roll out of the product, in conjunction with Enterprise Ireland. Identifying and building databases of potential clients and compiling reports about these consumers.Design & Print Work: Redesign of company’s marketing material and management of this material. Managing a graphics design team for the creation of a “motion graphics” style animation. Show less

• 

  Maverick Intl

  Jul 2011 - Mar 2014

  Marketing Strategy & PlanningPay-per-click Advertising Analytical Skills Research, planning, management of all agency PPC accounts.Using analytics software to report and analyse all PPC activity, and suggesting new opportunities to explore.Liaise with the SEO specialist and other marketing team members to produce the best results for our clients.

  • Lead Marketing Specialist

    Jul 2011 - Mar 2014

  • PPC and Analytics Marketing Specialist

    Jul 2011 - Jul 2012
• 

  Vivid Lime

  Mar 2014 - Sept 2014

  Senior PPC Account Manager

  Managing all aspects of clients PPC accounts - strategy, planning, implementing, testing, and reporting.

• 

  Eight&four

  Sept 2014 - Sept 2017

  Leading a 5 person team on the strategic implementation of multi-channel media campaigns. Planning and managing multi-channel digital media campaigns for a number of top UK and international brands, predominantly in the education, travel, and lifestyle sectors.

  • Head of Digital Media

    Sept 2016 - Sept 2017

  • Paid Search Manager

    Sept 2014 - Sept 2016
• 

  Maverick Communications International

  Oct 2017 - Sept 2022

  Marketing Director for a number of ambitious and progressive B2B clients across the industrial and engineering sectors. - Directing and planning marketing strategies and roadmaps designed to meet my clients commercial objectives. From key account marketing, to brand awareness and demand generation, I am responsible for planning the unique mix of strategies, channels, and tactics required to meet agreed upon KPIs.- Leading the implementation of marketing tactics and optimisation across channels such as PPC, SEO, direct marketing, social advertising, social selling, PR, content marketing, email marketing. I enjoy working across a number of marketing channels (no one channel meets all objectives!), whilst maintaining that all important balcony view of business performance. I have a particular passion for digital channels.- Delivering clear, tangible marketing ROI through reporting, assessment, and analysis of all results and client KPIs. I love digging deep into data to uncover tangible, actionable insights, implementing the actions, and tracking results and changes. Data and insights are at the heart of every marketing strategy I create. - Engaging with stakeholders from a range of teams across my client’s organisations (marketing, sales, product, design, production, the C-suite) to assess business performance, marketing deliverables and results, and marketing plans. I firmly believe in forging strong relationships with my clients, and that open and honest communication and collaboration together as one team will deliver optimal results. Show less

  • Marketing Director

    Oct 2019 - Sept 2022

  • Senior Marketing Manager

    Oct 2017 - Sept 2019
• 

  Zeus

  Sept 2022 - now

  Marketing Communications Manager, Programs and Activation

  My role involves planning, managing, and analyzing marketing programs, activations, and campaigns across the Americas, EMEA, and APAC regions. A key element of this includes partnering and collaborating with key stakeholders and other cross-functional groups throughout the organization to translate business and divisional strategies and goals into marketing plans, programs, and integrated marketing campaigns to fuel revenue growth through enhanced brand and product awareness, and increased leads and sales. Show less