Sofia Vasquez Orrego

Experience

• 

  Aukan

  Dec 2012 - Jan 2013

  Innovation Internship

  1. Help and guide the clients in their new innovation projects.2. Help executives day by day.3. Creation of new activities for the clients.4. Search for new methodology to implement in the meetings.

• 

  Nielsen

  Jun 2016 - Dec 2016

  Internship Trainee

  In charge of NIS (Nielsen International Solutions)1. In charge of Nielsen International Solutions: Contact with International Nielsen to ask for quotations and information of the Market in other countries. (All in English)2. Support the executives of Nielsen in their Market analysis for differents Brands of retail.3. Help new clients to understand our services.

• 

  ModaCL

  Feb 2017 - Jul 2017

  Advisor

  ModaCL is a small company wich principal purpose is to support the Chilean Costume Designer. - Implementation of the Store “ModaCL” in the “E.N.D” of the GAM museum and the Project ModaCL Focus, Conference of Fashion in Chile.- Obtain Sponsors who financed ModaCL Focus in a 70% of the cost.

• 

  Personal

  Feb 2017 - May 2024

  CONSULTANCY AND FREELANCE EXPERIENCE

  Consultant in Talent Development for Startups (Jan. 2021 - Present)YOM (Jan. 2024 - Present) | Full RemoteAI Services B2BDesign People Strategy for Colombia and Chile.Automate processes and analyze the flow of contact between departments and the final product to identify opportunities for improvement in systems and process automation.Spearhead the implementation of Onboarding, Training, Feedback, Rituals, and SymbolsCapitaria (Apr. 2023 - September 2023) | Mexico City, Mexico - RemoteFintechCollaborated in the launch of Capitaria Mexico by analyzing the market and developing a People Strategy aligned with it. Led the recruitment of the initial sales force and marketing team.YOM Mercado (Jan. 2021 - Jun. 2022) | Santiago, Chile - RemoteMarketplaceHead the foundation of the company Culture, creating values and vision, and recruiting the Founding Team.Scale the company from 4 people in 1 country to 70 people in 2 countries in less than a year.Design all People Systems for the company, implementing an agile culture.Train 90% of the staff in the Reforge Growth Series and teach the Lean Startup course.Vestuá ( Jan. 2022 - Jun. 2022) | Full RemoteE-CommerceEstablish the foundations of Vestuá's Culture, including vision, values, recruitment and selection processes, integration, rituals, Onboarding and symbols.Train the C-Level on People and Culture FoundationsConsultant in Business DevelopmentModaCL (Feb. 2017 - Jul. 2017) | Santiago, ChileFashion PlatformImplement the "ModaCL" store at the GAM museum and the ModaCL Focus project, a fashion conference in Chile.Achieve obtaining sponsors who financed 70% of the costs for ModaCL Focus. Show less

• 

  CCU

  Sept 2017 - Aug 2018

  Product Marketing Analyst

  Analyzed sales trends of Manantial's core products, identifying and integrating complementary products (such as water bottles, thermoses, and lunchboxes) to enhance consumer engagement and boost sales. Leading to a 20% increase in sales of the main product.Engaged directly with customers to uncover opportunities for improvements and new products, ensuring Manantial’s offerings were both user-friendly and ahead of market trends.

• 

  KIA Motors Corporation

  Aug 2018 - Feb 2019

  Product Manager

  Conduct Market analysis to ensure positioning and maintain innovation.Manage a portfolio of five different models (Best Sellers), coordinating with Marketing, Sales, and Pricing, overseeing their performance and market strategies.Develop demand projections to determine optimal order volumes and set sales targets.Train a sales force of 400 people, enhancing product knowledge throughout the country.

• 

  I2B Tech

  May 2019 - Sept 2021

  Lead the transformation of a traditional consultancy into a customer-centric and agile organization, focusing on improving product development and user satisfaction.Head the adoption of Agile methodologies, including Scrum and Lean Startup, for Chile and Colombia.Facilitate tech trends and AI awareness sessions to align product features with market demands. Achieve a 14% improvement in employee satisfaction in one year (measured through NPS) and a 10% reduction in talent turnover by developing role-specific performance evaluations and personalized training programs, ensuring alignment with product goals and continuous skill enhancement. Show less Conduct an analysis of the company's Human Resources processes to identify and implement key automation opportunities. This will enhance work agility, efficiency, and optimize processes.Led projects by creating User Stories, the Backlog of the Product and the sprints- Reduce hiring time by 90% by automating interview scheduling and optimizing the selection process- Automate the onboarding process, including automatic scheduling of meetings and organization of emails, surveys, and evaluations for new employees.- Increase the participation rate in 34% of the feedback process with teams by automating reminders and tracking feedback sessions.- Created and led the implementation of a recruiting game for hiring, which contributed to a 70% improvement in the tech talent pipeline. Show less

  • People and Culture Manager

    Jan 2020 - Sept 2021

  • Project Development Manager

    May 2019 - Dec 2019
• 

  Merity

  Jun 2022 - Oct 2022

  Co-Founder

  Co-founded a B2B startup specialized in automating compensation analysis, raising $100,000 USD in investment from one of the largest accelerators in LATAM, Platanus Ventures, and securing a spot in the Startup Chile pre-seed program.Conducted comprehensive market research focused on compensation and benefits for professional workers across various industries and levels of tenure.Spearheaded the customer discovery initiative using Design Thinking principles, resulting in the development of two new product lines by leveraging insights from over 50 company interviews and continuous prototype (MVP) testing sessions.Collaborate closely with the Tech team to coordinate enhancements and develop new product modules, ensuring alignment with customer needs and business objectives. Show less

• 

  YOM

  Jun 2024 - now

  Chief of Staff

  Automated Customer Support, reducing response times from 1 hour to 5 minutes and decreasing L2 escalations by 90%.Transformed the organizational culture, implementing values, the Golden Circle, and activities that fostered trust, agility, and a results-driven mindset.Structured the customer lifecycle, defining responsibilities and key documents to prevent project bottlenecks.Automated processes in Admin and Finance process that eliminated manual calculations and optimized invoicing.

• 

  WhalesBot

  Aug 2024 - Nov 2024

  Marketing Assistant

  Motivated by my desire to experience life and work in China, I joined Whalesbot, an EdTech company specializing in educational robotics, where I contributed to their international expansion and content strategy. - Created and managed engaging educational content for social media (LinkedIn, Facebook, YouTube, Instagram), promoting Whalesbot’s robotics kits for children aged 3–12. - Led product storytelling for launches like the Eagle Drone and U20 Pro, highlighting their technical upgrades and classroom impact. - Developed weekly content series like Think Thursday, focused on STEM fun facts, teacher empowerment, and creative use of robotics in education. - Collaborated with teachers using Whalesbot products, amplifying their tutorials and classroom experiences to inspire new educators. - Initiated and nurtured partnerships in Latin America by reaching out to potential clients and exploring strategic alliances for market expansion. Show less