Shivam Sharma

Experience

• 

  Inox Leisure Limited

  Aug 2012 - Dec 2016

  Sales Marketing Manager

  Doing Advertising & Marketing budgeting for all Pune units, considering footfall, food revenue’s, advertising revenue’s, marketing spends, etc.• Oversees all ATL and BTL marketing. • Handling the Social Media & Digital Marketing campaigns in coordination with vendors & inter-department for the movie based promotion (Premiers, Pricing, events etc..) • Monitor performance of units (Multiplexes) on a monthly basis and put in place action plans for achievement of targeted footfalls, ON Screen & Off screen sales targets & ensure visibility of INOX as a brand• Responsible to draft & edit all media material for INOX e.g. Press releases, profiles, regular movie ad’s etc• Responsible to develop strong local alliances with Corporate Partners that have upscale customers who can be converted into Inox Patrons• Working with the units (multiplexes) on formulating the most efficient and cost effective marketing & media plans for promoting INOX. • Understanding of market dynamics, competition & Target Customers.• Working in close conjunction with Media agencies in the elaboration of various promotional strategies & plans.• Conceive and orchestrate large promotional initiatives and plans.• Help in cross pollination of ideas, best practices, etc between multiplexes so (multiplexes) may learn from each other and bring up the standard of the region as a whole.• Ensure all marketing, advertising, communication and other materials strictly adhere to INOX brand/creative guidelines.• Involve in cost effective barter tie ups of effective display of INOX as a brand.• Responsible to monitor and control customer service loyalty program, and CRM activity at INOX.• Have done National deals & Western region deals –Off-screen & On-screen• Major contributor for the launching of 8 screen multiplex in Pune• Handled Star Visit for movie promotion.• Involved in national level tie up’s/ pitches with the corporate’s for working out branding & activation/events. Show less

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  Mirchi

  Aug 2017 - Jul 2018

  Sales And Marketing Specialist

  Involved in marketing, sponsorship, promotions, events, publicity and programming. • New Client Acquisitions to enhance business revenue via different approaches. • Ensure that station output supports revenue generation and that clients receive a consistently high quality of service. • Establishing and developing long-term business relationships; sourcing, identifying and securing new business opportunities; generating creative solutions for clients; presenting campaign proposals; making the sale; and delivering accurate reports and forecasts of revenue. • Resourcefully planning, organizing, managing and executing events and promotions. Plan & Execute Strategic Campaigns for various clients for Advertising, PR, ATL/BTL, Digital marketing. Strategizing marketing solutions to help brands to get their ROI. Show less

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  Media Hermits

  Aug 2018 - Oct 2020

  I am a qualified and high performing individual with excellent professional skills achieved via rich cross-functional exposure of 9+ years across the industry.My core competencies are in the domain of Sales & Marketing, Cinema Advertising (On-Screen & off-Screen), ATL & BTL Marketing Activities, Advertising- OOH, Business Operations, Strategic Media Planning, Social Media & Experiential marketing.

  • Business Partner

    Aug 2018 - Oct 2020

  • Business Development Specialist

    Aug 2018 - Oct 2020
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  Elpro City Square

  Oct 2020 - now

  Senior Marketing Manager