Mridul Natraj

Experience

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  Godrej & Boyce Mfg. Co. Ltd.

  Jun 2016 - Jan 2020

  Assistant Manager

  1) Achieving Monthly, Quarterly and Yearly Sales and Prfitabilty targets by actively driving an monitoring channel sales and institutional sales through field sales executives and Channel Sales Representatives for Karnataka Market.2) Develop Channel to increase market penetration by adding new channel partners in high potential market areas.3) Monitoring Visual Merchandising, hygiene of the products to increase the visibility of the category by expanding the retail network in unrepresented geographies.4) Prepare Annual Marketing Plan including strategy development, competitor activity, sales forecast and analysis and marketing activity planning for consumer reach.5) Identify, apporach, define, negotiate and close TOT: brought accounts on board like Girias, Harsha Retail.6) Plan promotional activites for general an modern retail channel to drive sales, monitor implementation and success rate. Show less

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  Dahua Technology India

  Jan 2020 - Jul 2020

  Business Development Manager
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  Hepo India Pvt. Ltd.

  Nov 2020 - Oct 2021

  Territory Sales Manager

  HePo India Pvt Ltd., a Hettich and Poddar as company ventured into Organized Distribution ship with substantial growth path. - Handled responsibility of entire Tamil Nadu for Distribution business vertical Sales and marketing.- Strategy planning and execution for Urban and rural development.- Focus on effective BTL activities for brand awareness and product visibility.- Handled a Team Size of 6 including AM and Sales Officers.- Secondary Sales Tracking and Forecasting.- Product placement at retail level and developing effective demand generation activity by planning local secondary schemes- Dealer and Distributor Development and Team Management.- Manpower’s Training, Development and retention.- Monitoring outstanding collection and maintaining Payment realization for the region.- Organized Carpenters meet to increase tertiary penetration. Show less

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  Ozone Group

  Nov 2021 - Nov 2024

  Handling a team of 6 members ASM, Assistant Manager and Sr. Executives Channel & Business Expansion:- Appointing Distributors, Direct Dealers & Retailers in Karnataka, Tamil Nadu and Kerala.Handling Modern trade accounts for Ozone security products across South region with 7 promoters as an additional responsibility.Handling specialized product training to internal and external stakeholders to educate the importance of safety and security products to create impact and awareness at consumer level. Show less - Channel & Business Expansion:- Appointing Distributors, Direct Dealers & Retailers in Karnataka. - Product Placement & DisplayManagement:- Product Placement &Ensuring hygienic Display at the Retailer Endto enhance Visibility of Product & thusincrease Sales.- Service Channel Expansion:- Coordinatingbetween Technician & Service Dep't toensure ASP Placed in required location toensure smooth functioning of ProductInstallation, Demo & Breakdown Calls.- Visual Merchandising:- Ensuring POPMaterial as Posters, Danglers, Flanges &Other POS Material to be deployed at theRetailer & Direct Dealer to increase theAwareness of the Product.- BTL Activity Management:- Coordinatingwith Marketing Team for the BTL Activity inthe Region and thus synchronizing with ATLActivities from the HO to increase awarenessof the Product in the Market.- CRM Software:- Working On CRM Software,thus reporting on real time basis, andmanaging secondary & Primary Sales.- Team Handling:- Handling Team, Monitoringtheir Performance, Evaluation, feedback &driving Sales- Outstanding Collection:- EvaluatingOutstanding and driving to close as per TimeLimit. Show less

  • Assistant Regional Manager

    Jul 2023 - Nov 2024

  • Area Sales Manager

    Nov 2021 - Jul 2023
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  3M

  Dec 2024 - now

  Sales Manager - South India

  Handling CBTD - Architectural market Division for South India