Mathilde D.

Experience

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  EDITIONS PAYOT & RIVAGES

  May 2008 - Aug 2008

  Assistante d'édition
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  Flammarion

  Apr 2009 - Aug 2009

  Assistante service de presse
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  Sagarmatha - le public système

  Oct 2010 - Jan 2011

  Assistante chef de projet événementiel
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  Whirlpool France

  Jan 2011 - Feb 2016

  Oversaw a team of 4 people while working directly with the sales team to ensure product training and product marketing materials were available. Drove creation of communication and marketing materials to support product changes and launches.Key Achievements:- Successfully launched around 100 new products per year on the French market (benchmarks, forecasts, business plans, communication plans, and KPIs). - Played an integral role in coordinating the European Wpro’s new Brand identity. Performed crucial reviews and assessments for the entire product packaging in collaboration with the HQ team and the UK market for the rest of Europe - Involved from conception through the completion for all product lines including product management, product development, and business development.- Improved sell-out, created bundles, and kits personalised for retailers while enhancing productivity by serving as Category Manager. Show less Monitored the restructure of a showroom of more than 100 sqm. Prepared press releases, organized press events and interviews. Crafted creative copy for catalogs, circulars, direct mail, print and signage for the new Whirlpool ADV campaign (2012).Key Achievements:- Successfully developed strategic communication plans in support of specific projects or initiatives of Whirlpool operations.- Effectively managed social media platforms to establish effective response times and convert leads to sales. This included recruiting 40 000 fans on the Facebook page. Show less

  • Chef de produits Accessoires et Consommables - France

    Aug 2013 - Feb 2016

  • Brand specialist Whirlpool - France

    Oct 2011 - Aug 2013

  • Brand marketing assistant

    Jan 2011 - Sept 2011
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  Whirlpool Corporation

  Feb 2016 - Oct 2018

  Headed product innovation in EMEA including benchmarks, consumer insights and researches, business plans, communication plans, and KPIs. Developed, monitored and controlled brand management budget. Key Achievements:- Consistently met and exceeded client expectations and project requests on time and below budget. Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects for 2018-2020.- Spearheaded the implementation of the brand guidelines in EMEA while leading a team of 3 people to improve productivity. Show less Held accountable in defining the brand strategy and architecture for the region including consumer target, brand pillars, brand positioning, a reason to believe and tagline. Built merchandise displays, maintained inventory integrity, and installed point of purchase materials. In charge of the central budget.Key Achievements:- Coordinated with the HQ product development team in launching new products to meet company expectations, strategies and goals.- Generated over 150 pictures and 10 lifestyle videos to enhance products online while introducing Wpro accessories on various new platforms including Hotpoint and Indesit.- Improved efficiency by developing a new logistics process for orders to simplify the work of warehouses with MOQ (minimum order quantities). Show less

  • Regional Product and Brand Manager Accessories and Consumables - EMEA

    Jun 2017 - Oct 2018

  • Regional Brand Manager Accessories and Consumables - EMEA

    Feb 2016 - May 2017
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  Whirlpool EMEA SpA

  Nov 2018 - Jun 2020

  Regional Brand Manager - EMEA

  Lead and direct all aspects of brand communication, positioning and advertising for Cooling & Air Treatment categories with an omni-channel approach (ATL, BTL, PR, in-store, digital). In charge of the central budget. Hold accountable for several countries with a concentration on France, Italy, Poland, Spain, Portugal, and Nordics.Key Achievements:- Attained business goals by defining brand strategy and brand portfolio strategy, redefinition of the brand positioning, purpose, and regional visual brand identity.- Administered the New Cooling campaign Management with consistent media investment, 10 markets, 4 months. (+2ppts Awareness / +1ppt Consideration). Show less

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  Whirlpool France

  Jun 2020 - Mar 2024

  Category Manager Cooking

  Achieve product leadership through the delivery of consumer inspired innovation to drive growth and profitability of core business. Scope covering all cooking categories: ovens, microwaves, hobs, hoods and FS Cookers for all brands of the portfolio (Whirlpool - Hotpoint Ariston - Indesit - KitchenAid). Key Achievements:- Successfully launched the new Whirlpool Steam Oven becoming #3 player volume (GFK data)- Played an integral role in coordinating the New Cooking 360° campaign including TV spots and a complete digital package Show less

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  Beko Europe

  Apr 2024 - now

  Category Manager Cooking

  Achieve product leadership through the delivery of consumer inspired innovation to drive growth and profitability of core business. Scope covering all cooking categories: ovens, microwaves, hobs, hoods and FS Cookers for all brands of the portfolio (Whirlpool - Hotpoint Ariston - Indesit). Key Achievements:- Successfully launched the new Whirlpool Steam Oven becoming #3 player volume (GFK data)- Played an integral role in coordinating the New Cooking 360° campaign including TV spots and a complete digital package Show less