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Alessandra Salfi

Alessandra Salfi

Research Director

Followers of Alessandra Salfi462 followers
location of Alessandra SalfiBologna, Emilia-Romagna, Italy

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  • Timeline

  • About me

    Consulente per la trasformazione digitale presso CINECA

  • Education

    • Ninja Academy

      2014 -
      SEO & SEM Online Course

      Inbound Marketing Campaigns, Long tail query, Social Search, Google Analytics, Content Marketing, Search Engine Advertising (Adwords)

    • Ninja Academy

      2014 - 2015
      Master's degree Digital Marketing

      Web Analytics e performance marketing, digital PR, e-reputation management, content strategy,social media strategy, digital storytelling, viral DNA, online crisis management, web design & userexperience, mobile & apps, digital projects, e-mail marketing, digital legal, SEO & SEM strategy

    • Professional Data gest

      2004 - 2006
      Master's degree marketing and communication

    • University of Bologna

      1998 - 2009
      Bachelor's degree Business/Managerial Economics

  • Experience

    • SWG s.r.l.

      May 2004 - Jan 2016
      Research Director

      Qualitative and quantitative research for companies, public utilities, trade associations and multiutilities.Customer and citizen satisfaction research.Brand positioning and brand equity research.Pre and post advertising test.Surveys supporting communication plans and territorial marketing policies for local development.Observatories on quality of life, lifestyles and consumers' behaviours.Development of new community research methodologies (web discussion, web focus, co-creation, crowd-sourcing) for citizen participation, customer loyalty and prospect engagement. Show less

    • Piaggio

      May 2005 - Sept 2005
      Talent recruitment project participant

      Quantitative and qualitative research about “I servizi a valore aggiunto nel mercato dello scooter targato”.Clinic test and price elasticity.

    • Epoca

      Jan 2016 - Apr 2022

      Qualitative and quantitative research

      • Client leader

        Apr 2016 - Apr 2022

      • advisor

        Jan 2016 - Apr 2022

    • CINECA

      Apr 2022 - now

      Consulente per la trasformazione digitale

      • Consulente senior

        Aug 2023 - now

      • Requirement manager

        Apr 2022 - Jun 2024

  • Licenses & Certifications