Katrina L. Powell

Experience

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  WNET New York Public Media

  May 1999 - Aug 1999

  Production Assistant - "A Walk Through Harlem with David Hartman"

  • Helped plan and organize talent for production shoots. Worked on the film crew for field production shoots.

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  Ithaca College

  Aug 1999 - May 2001

  Park Productions, Production Assistant

  • Researched and investigated story ideas for possible video segments for Ithaca College.

• 

  Nickelodeon Animation Studio

  Aug 2000 - Dec 2000

  Production Coordinator - "Oswald the Octopus"

  • Assisted production team with administrative and post-production assignments.

• 

  Universal Television

  Aug 2000 - Dec 2000

  Production Coordinator, "Blind Date with Rodger Lodge"

  • Assisted writing and editing on-line copy, helped with talent relations and production shoots.

• 

  Fenton Communications

  Jul 2001 - Oct 2001

  Project Manager

  (Company downsized after September 11th attacks) • Tracked all advertising and design projects throughout the conceptual, editorial, design, and production phases, and ensured that all deadlines were met on time and on budget.

• 

  Video Labs

  Feb 2002 - Jan 2003

  Project Manager

  • Managed projects, such as video editing and media duplication, in a fast-paced production environment.• Led daily production meetings and managed high-priority client relationships.

• 

  Discovery Communications

  Jan 2003 - Mar 2007

  TV Production Coordinator

  • Executed global marketing and advertising strategies, fulfillment, and video production projects for The Discovery Channel, Discovery Health, Animal Planet, Travel Channel and HD Theater Networks.• Collaborated with Production Managers and editors on new video shows and television pilots.

• 

  SAS

  Oct 2007 - now

  •Lead, coach, and inspire a high-performing team of Enterprise Business Analysts and domain experts to define and execute a technology vision for creating, managing, and delivering digital content.•Oversee and guide the team's optimization of core marketing technologies, including Adobe Experience Manager (AEM), Google Tag Manager, TrustArc, and SAS DAM (OrangeLogic) to drive efficiency in email, web, and asset management.•Champion technology roadmaps to enhance marketing operations, improve our tech stack, and deliver strong ROI.•Lead Digital Asset Management (DAM) strategy, overseeing the technology, vendor relationships, and integrations, while ensuring best practices and alignment with business needs. Develop training programs and allocate resources effectively to meet both immediate and long-term objectives.•Leverage data and insights to drive informed decision-making and enhance marketing strategy.•Provide project leadership and hands-on support while identifying and managing risks, dependencies, resourcing, and constraints to ensure initiatives stay on track and drive team success.•Stay ahead of emerging trends in marketing technology, collaborating with stakeholders across marketing and the company to align team goals and maximize the impact of innovation and effectiveness. Show less •Manage a team focused on digital asset management, actively nurturing, developing, and empowering them for career growth.•Oversee vendor relationships and the implementation of our new asset management repository to enhance efficiency and accessibility.•Direct multiple system integrations and migrations to consolidate all digital assets into a single repository.•Champion asset management strategies to optimize marketing assets, playing a pivotal role in shaping the foundation of the system.•Guide a dedicated team in organizing, governing, and providing data-driven insights for our marketing assets.•Create streamlined workflows and processes to enhance asset storage, distribution, and reporting.•Collaborate closely with development teams to leverage system functionalities to improve processes.•Continuously evaluate and refine asset management practices to foster productivity, consistency, and effectiveness.•Coordinate the creation of instructional materials and videos, leading comprehensive and tailored training sessions across the organization. Show less •Develop, support and manage foundational UX global programs, including digital accessibility, web governance, global translations, and asset management. Build collaborative relationships with global marketing departments to help them maximize and implement web content. Directly manage and supervise digital marketing staff to: •Collaborate with and support global digital teams and departments to confirm goals, requirements, and priorities for improving SAS's digital presence through web governance, accessibility and translated content. •Lead the Digital Experience division in documenting and communicating corporate brand standards, accessibility requirements, and global translation methodologies. •Lead team in developing and executing a metrics-based approach to our foundational UX programs. •Identify and communicate current digital marketing best practices and emerging trends.•Establish and prioritize department responsibilities/objectives and ensure that projects are completed on time and according to established procedures.•Determine resource needs for equipment and staffing, which includes recruiting and hiring, setting/communicating standards, providing feedback, budgeting, and fostering professional growth.•Research and recommend technology, agencies and vendors when needed. Show less •Drive global alignment, strategy & execution of SAS’ digital presence and company business objectives through a comprehensive web governance program (SEO best practices, translation methodologies, UX standards, the Web Content Accessibility Guidelines (WCAG) and SAS’ brand strategy).•Establish web standards, creative workflows and documentation to ensure a global, one-voice approach for SAS websites. •Serve as a key digital marketing liaison for Go-to-Market (GTM) and regional event teams. Work to understand clients’ needs and provide creative strategies and technical solutions within SAS’ governance.•Direct creative meetings and collaborate with developers, writers, designers and UX researchers on building inclusive digital experiences.•Educate stakeholders and executive management of governance program in monthly global community meet-up. •Use marketing tools (i.e., Siteimprove, Google Analytics) to measure and run digital execution effectiveness across country websites. Provide recommendations to optimize websites based on performance data.•Manage SAS web accessibility efforts, resulting in a 10% increase in WCAG Level AA compliance (from 2021 to 2022).•Monitor, review and respond to global web governance, brand, asset, UX and accessibility requests.•Oversee and track projects from conception to completion in SAS’ creative workflow system. ` •Lead SAS’ Marketing Associates, interns and contractors for career performance, growth and progression. Show less

  • Marketing Manager, Digital Content & Delivery Technology - Digital Transformation & Operations

    Aug 2024 - now

  • Marketing Manager, Digital Asset Management (DAM) - Digital Transformation & Operations

    Mar 2024 - Aug 2024

  • Marketing Manager, UX Foundational Programs - Digital Experience

    Oct 2022 - Mar 2024

  • Global Marketing Program Manager - Digital Experience

    May 2015 - Oct 2022

  • Global Online Advertising Campaign Manager - Corporate Creative

    Oct 2007 - May 2015