PEI YU KUO

Experience

• 

  文案的美

  Jul 2019 - Aug 2019

  Marketing Intern
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  Hour Loop, Inc. (NASDAQ: HOUR)

  Aug 2020 - now

  Project Manager / Business Analyst

  Saved 1% of YoY return cost (= bring 1% pure profit) by aligning more cost-efficient purchase strategy with 10+ business managers (stakeholders) through product-line-level cost analysis.Saved 1-2 hours of data organizing time by building an advertising performance dashboard with locker studio, which is widely used in communicating with stakeholders.Drive 30% of YoY advertising sales growth by devising an effective bidding strategy to leverage key product lines.Saved 40% of advertising spend while maintaining the same level of sales for low efficiency product lines by adjusting to suitable bidding based on their category, units sold, conversion and cost per click, ect.Built a sustainable shipment reimbursement stream and brought over $10k income by initiating a new way of reconciliation. Saved 2-3 hours of operation time per week by using R studio to manipulate millions-rows data. Show less