Ramsha Khan

Experience

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  State Bank of Pakistan (SBP)

  Jul 2019 - Aug 2019

  Project Intern

  Conducted day-to-day project coordination, planning, andimplementation across multiple teamsCreated functional and technical application documents.Evaluated the current trends in finance industry of Pakistan

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  SkillSets Online

  Apr 2020 - Aug 2022

  Telemarketer
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  Bata Pakistan

  Jul 2021 - Dec 2023

  In my role as Area Sales Manager at Bata Pakistan, I led sales operations across multiple regions, implementing strategies that exceeded targets by 20% and strengthened brand presence by 25%. My responsibilities included planning and executing region-specific sales strategies, managing distribution networks, and optimizing resource allocation, which collectively improved market coverage by 10%.I leveraged my skills in sales forecasting, logistics coordination, and team leadership to enhance efficiency and drive results. By closely monitoring inventory and proactively managing damage control processes, I achieved a 15% reduction in product returns. My role also involved comprehensive reporting and documentation, providing valuable insights for decision-making and facilitating communication across teams.Key skills: Sales Strategy Execution, Market Expansion, Brand Visibility Optimization, Inventory Management, Data-Driven Decision Making, and Cross-Functional Collaboration. Show less

  • Area Sales Manager

    Jan 2020 - Dec 2023

  • Marketing Intern

    Jul 2021 - Aug 2021
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  SOFTMAX TRADING PRIVATE LIMITED (Rocket Diapers)

  Mar 2024 - Feb 2025

  Category Manager General Trade

  As a Category Manager – General Trade at Softmax Trade Private Limited , I am responsible for driving category growth and enhancing product performance within the general trade retail channel. My role focuses on optimizing product assortment, ensuring profitable pricing strategies, and maximizing visibility for Rocket Diapers across local and independent stores.Key responsibilities include:Category Development: Crafting and executing strategies that align with market needs to increase sales and market share for Rocket Diapers in the general trade sector.Market Insights & Trends: Continuously analyzing consumer trends, competitor activity, and market dynamics to inform decision-making and improve category performance.Vendor & Distributor Collaboration: Building strong partnerships with distributors and retailers to ensure product availability, negotiate favorable terms, and drive promotions.Merchandising Excellence: Leading the development of planograms and in-store merchandising solutions to improve product visibility and sales performance in general trade outlets.With a strong focus on data-driven insights and market analysis, I strive to maintain Rocket Diapers’ leadership position in the baby care segment, ensuring profitability and long-term growth. Show less

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  Gourmet Pakistan

  Feb 2025 - now

  National Key Account Specialist