Anna Butrick

Experience

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  Betsey Johnson

  Aug 1999 - Jun 2008

  Northwest Regional Manager

  Oversaw the top seven grossing stores in the company; produced $7.3 million of company’s annual sales. Drove and cultivated sales in a variety of locations from Hawaii to Silicon Valley. Surpassed sales goals up to 83% during my several management rolesImplemented weekly regional management sales meetings; tracked quantity and quality of sales, staff scheduling, employee evaluations, inventory maximization, and adherence to payroll goals-always minding corporate budgets and growth objectivesIdentified emerging trends and developed business strategies outlining strengths, weaknesses, new opportunities and threats to form a more productive merchandise line, maximize consumer demand, and drive regional salesFostered a positive teamwork environment aligned with company image and upheld the highest customer service standards and employee morale Show less

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  Prima Studio

  Jun 2009 - Jun 2014

  Online Retail Producer, Content Manager, Project Manager

  Developed brand with CEO and managing partners to introduce Prima Studio in contemporary women’s active wear market Analyzed and created cohesive brand strategy. Wrote, distributed, and designed content for all social channels, email communications and policies. Increased site traffic 30% through effective email and social media marketing campaigns Managed the item setup process by working with web developer and the Prima Studio team to ensure the setup of new products with rich content and competitive price messagingProvided system management; hired web developers, mediated and streamlined processes between creative and upper managementSupervised weekly meetings with marketing partners and digital media team to manage content acquisition. Created promotional calendar and launched weekly events for SEO campaigns Show less

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  Serpentine

  Aug 2014 - Nov 2017

  Operations Manager

  Evaluated overall performance by gathering, analyzing, and interpreting data to translate into actionable items. Collaborated with founders, marketing, and other cross-functional teams to promote and develop new businessImplemented new HR policies, facilitated new hire orientation, accurate and efficient processing of employee status changes, manage new hire paperworkDeveloped new training systems and collateral. Trained staff from multiple departments and provided constructive feedback, coached for great customer experience, and ensured efficient work processes Createded and maintained documentation to track and communicate actionable items and knowledge across multiple departments Show less

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  George P Johnson Experience Marketing

  Jul 2018 - Oct 2021

  Content Curriculum and Speaker Management
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  Tableau - A Salesforce Company

  Oct 2021 - now

  Content Strategy Manager - Salesforce
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  Salesforce

  Jun 2023 - now

  Content Strategy Manager