
Joel Pennington - MBA, BSME
Sales Manager

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About me
VP Sales | Director Sales & Marketing | National Sales Manager | Head of Field Sales | Area Sales Manager | General Manager | Project Manager | Plant Manager | Operations | Quote to Cash | SAP | SalesForce | SYNCROTESS
Education

University of Phoenix
-Masters Business Administration and Management, General
Stanford University
-Certificate of Completion - Executive Management Sales & Marketing
The University of Texas at Arlington
-Bachelor's degree Mechanical Engineering
Experience

Tarmac Texas
Jan 1987 - Jan 1994Sales ManagerGeneral Sales Manager, Customer Experience, Sales, and Distribution, with 10 sales and distribution resources. Increased business volume 250% in 7 yrs from 400k to 1M cubic yards production across 5 locations to $45M revenue. Achieved these goals by diversifying the organisation from a single channel to omni channel market segment business model providing the business more certainty and less cyclicality during economic fluctuations. During the recession of 92' our business weathered the economic slump better than the competition with zero loss of market share. Show less

Hanson Australia
Jan 1998 - Jan 2005SAP - S&D Lead on Business re-engineering project focused on improved Customer Experience while rationalisation of 5 state region distribution sites into a single point of contact best in class customer contact centre, with a new front end order capture, new central front office (ie. - Call centre) and centralised back office (ie - Shared services facility), supporting 240 concrete and aggregate plants and greater than $1.5 B. Lead golive team to successful roll out of project, managed team through remaining states, and acted as Key Business Unit liaison to project during each state rollout. SD project lead for creation of business case and presentation to AEC and EC steering committee. Won special mention for business performance and rollout success with Open/Closing Ceremony tickets to 2000 Olympics in Sydney. All business case benefits fully realised in 5yrs with a notable mention in the Fin Review. Subsequent acquisition by Heidelberg Cement has led the parent organisation to adopt project blueprint to be rolled out globally throughout all business units. Show less
Director Sales Marketing, GM, Project Manager, Project Lead SAP – SD/FICO/ PP, Customer Experience
Jan 1982 - Jan 2005Project Lead - Customer Experience, CTC, SAP - Sales & Distribution
Jan 1998 - Jan 2001

Martin Marietta Materials
Jan 2003 - Jan 2006Area General Manager - SalesCustomer Experience, Sales, Distribution, Order and delivery allocation with 5 direct reports across 3 state region & $70M revenue and 10M tonnes of aggregate sales. Significant customers included HB Zachry, Texas Bitulithic APAC (aka Oldcastle), Chaney Transport, East Texas Asphalt (aka Oldcastle) and Houston Aggregates MM Hanson Construction Materials, Gocrete Concrete and Southern Star Concrete.

Pumpco Inc.
Mar 2008 - Mar 2009VP Sales & MarketingCustomer Experience, Sales, Management 23 sales and branch resources across 6 state regions in the Southeast USA with $30M in service sales. Involved in the Atlanta Hartsfield Parking Garage project with Austin Commercial/Prad Group, Beckley West Virginia Underground Coal Mine with Bechtel Mining & Metals, and Steel Mill in Mobile Alabama with ArcelorMittal/Nippon Steel JV. The entity was unfortunately a casualty of the GFC as banks sought to clear their balance sheets of debt and rightsize their companies in the wake of Government bailouts. Show less

Hardware & General Supplies Limited
Jul 2015 - Jun 2021Head of Field SalesCustomer Experience, Sales, Management with 20 direct reports across 5 locations in Sydney. Advisor to CEO and member of Executive Committee with $130M sales 60% attributed to field sales with 30% overall increase in business volume and revenue in 6 years. Negotiated a strategic alliance with Dincel Structural Walling for exclusive distribution rights in the Northern Beaches and Eastern Suburbs. Managed relationship with 2 MBA division offices representing the largest branch membership for NSW. Show less

Shift
Jul 2021 - nowNational Sales Manager - Construction & TradeSecured strategic business alliance with the 2nd largest Building Materials buying Group HBT ~ $1B, and 1000 members building material merchants. Also, secured alliance with Paint Place buying group ~ 40 member group. Secured alliance with Dincel Structural Walling as a key customer. Broadened the Shift brand by securing trade show involvement with Sydney Build 22' and 23', HBT Conference 22' and 23', Paint Place Conference 22', and marketing and advertisement with Hardware Journal the oldest and premier periodical to Building Materials industry. Worked with Product Team to improve Customer Expereince at all touch points. Show less
Licenses & Certifications
- View certificate

The Crucial Perspectives of Effective Leaders
LinkedInMar 2024 - View certificate

EdX Verified Certificate for Introduction to FinTech
EdXJun 2022 - View certificate

The Six Morning Habits of High Performers
LinkedInMar 2024 - View certificate

Top 10 Rules for Highly Effective Leadership
LinkedInMar 2024 - View certificate

Solution Sales
LinkedInJun 2024
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