Vatsal Sharma

Experience

• 

  GrocNow

  Jun 2016 - Aug 2016

  Operational Specialist

  • Managed Operations in College.• Ideated several online and offline publicity measures.• Developed partnerships with 20 food clients under GrocNow.• Improved the delivery system leading to 200% improvement in sales.

• 

  Xponential Growth Ventures

  Jun 2016 - Aug 2016

  Data Analytics and Marketing Intern

  1) Performed Market Research in Noida using Data Analysis, developed insights for Marketing campaigns for the organisation to encourage sports in India from grass roots level.2) Conceptualized Marketing Campaigns targeting runners in NCR region.3) Analyzed the differences and similarity between company and competitor's SM accounts, websites and visible marketing campaigns to make more effective marketing plan.

• 

  Vendkart Solutions

  Jul 2016 - Aug 2016

  Content Writer

  Writing Blog Articles

• 

  Fabrify

  Sept 2016 - Dec 2016

  Digital Marketing Freelancer

  • Devised Marketing Campaigns targeting young women in urban regions• Created Marketing Pitch for Fabrify• Handled Social Media Management for 4 SM accounts.• Executed Keyword Research on company website -www.fabrify.com• Generated 500 leads.• Conducted a pilot project to provide a valuable customer feedback• Analyzed the differences and similarity between company and competitor's SM accounts, websites and visible marketing campaigns to make more effective marketing plan.Quantifiable Result - Increase in revenue by Rs. 4,00,000 Show less

• 

  TailorBros

  Dec 2016 - Mar 2017

  Content Marketing Freelancer

  • Ideated and created Marketing Campaigns targeting young men in urban regions• Conducted Social Media Management on 6 SM accounts.• Generated 2,000 leads. • Authored 16 blog articles.• Analyzed the differences and similarity between company and competitor's SM accounts, websites and visible marketing campaigns to make more effective marketing plan.• Surveyed customer preferences and analyzed statistical data to tweak marketing strategy.Quantifiable Result - increase in SM reach by 30,000 impressions. Show less

• 

  KLJ Group - India

  Dec 2016 - Jan 2017

  Industrial Trainee

  Analyzed industrial processes used in the production of plastics and plasticizers

• 

  Fitnano Technologies

  Jun 2017 - Jul 2017

  Marketing Freelancer

  • Conceptualized Marketing Campaigns targeting young parents in urban regions• Developed Marketing Pitch for KidFit by Fitnano.• Carried out Social Media Management on 5 SM accounts.• Executed Search Engine Optimization on company website - www.fitnano.com.• Generated 1,000 leads.• Authored 10 blog articles.Quantifiable Result - increase in reach by 10,000.

• 

  Renault India

  Apr 2019 - May 2019

  Market Research Intern

  Objectives:Identify the major touch points for the consumers across different stages in Purchase CycleAnalyze the current Media Consumption Trends of automobile consumers in both Traditional and New Media channelsStrategize and recommend campaign ideas for various media channels mapped according to Purchase StagesDeliverables/ Recommendations:Successfully conducted exploratory market research across 8 Renault dealers in NCR region to identify customer insightsregarding media behaviour during Car Purchase journey.Executed multi-level analysis using Excel on a sample size of 200 respondents to derive insightsDevised a Media Plan proposing 10 campaign ideas across all mediums and optimizing current marketing tactics. Show less

• 

  Hiringplug™

  Oct 2019 - Nov 2019

  Marketing Specialist

  ○ Optimized 4 Social Media accounts, conducted SEO analysis○ Strategized and implemented a Content and Social Media Calendar consisting of 6 blogs, 3 infographic and 1 webinar

• 

  SAARTHAK MENTAL HEALTH SERVICES PRIVATE LIMITED

  May 2020 - Jun 2020

  Digital Marketing Specialist

  ○ Masterminded highly successful digital strategies for various platforms to attract customer engagement.○ Built, implemented and updated effective SEO strategies.

• 

  Indag Rubber Ltd

  Aug 2020 - Dec 2022

  Marketing Manager

  • Program Manager for Customer Loyalty Program for increased engagement with 2000+ secondary channel partners that led to 70% increase in average customer throughput and reduced customer churn by 15%• Strategized on increasing sales by creating targeted marketing communications focusing on usage-application, product USPs & F-A-B, resulting in 224% Y-o-Y growth.• Managing all-India Point of Sale Branding involving identification of high – visibility areas, STP mapping and installing effective branding elements.• Spearheaded an exercise to reduce finished stock inventory by 30% by analysing industry acceptance, improving forecasting process and rationalizing product portfolio Show less

• 

  WeddingWire India

  Dec 2022 - Jul 2023

  B2B Marketing Manager

  • Achieved 130% of Marketing Lead Generation quota in the first half, generating €120k in revenue.• Initiated 5 monthly webinars, 8 lead magnet guides, 18 blogs, 9 testimonials series and 1 national sweepstakes leading to a 510% YoY growth in lead generation. • Improved quality and relevancy of leads by 33% through customer segmentation of marketing campaigns using email, social media, SMS and popup channels.• Executed a B2B networking conference with 100 key customers in Leela Ambience with 2 influencer sessions, 1 panel discussion that led to accelerated conversion of 40 new contract and 25 renewals.• Overhauled Vendor Lifecycle Communication by mapping key touchpoints with targeted communications to build brand loyalty and engagement Show less

• 

  Mosaic Wellness

  Sept 2023 - Mar 2024

  Senior Manager Ecommerce

  • Oversaw Amazon, Flipkart and TIRA marketplaces with a 12% QoQ growth in Contribution Margin• Facilitated new product development via regular comp. market analysis, keyword tracking within HPC & Beauty categories with effective GTM across Marketplaces, scaling them to 40 units a day with 12% TaCOS • Strategizing and executing full-funnel advertising on marketplaces, for brands like Man Matters, Be Bodywise and Little Joys, improving average ads conversion to 24%• Implemented Listing Optimizations by refreshing PDPs, A+ & RPDs images to reflect customer needs, updating title & description for keyword density, leading to 36% improvement in PPV conversion rate • Reduced overall Logistics cost by improving Regional Utilization to 83% overall from 58% Show less

• 

  Me N Moms Pvt. Ltd.

  Mar 2024 - Jul 2024

  Senior Manager Ecommerce

  • Responsible for a profitable & 17% QoQ growing business on FirstCry, Meesho, JioMart and Snapdeal, overseeing a total business of 2.4 crore monthly and marketing spend of 7.5 lacs per month in both marketplace and outright / inventory business models • Onboarded 2 new business channels – Pharmeasy & Netmeds with favourable CODB terms, initial rebates and marketing visibility support from platform, ensuring INR 3.5 lacs business each in first month only• Implemented Listing Optimizations by refreshing PDPs, A+ feature images, Product videos to reflect customer needs, updating title & description for keyword density, leading to 36% improvement in conversion rate • Contributed to improving business efficiency by identifying need, negotiating with vendors and onboarding Rubik AI tool for listing hygiene, CoinTab for payment reconciliation and BIVA for data reporting Show less

• 

  Vedic Sadhana Foundation (Sadhana App)

  Sept 2024 - now

  Growth Marketing Manager

  At Vedic Sadhana Foundation, I drive growth initiatives to expand our global reach and deepen our connection with diverse audience segments, including spiritual seekers, wellness enthusiasts, and cultural guardians. My role focuses on creating and executing data-driven marketing strategies that resonate with our audience, promote Vedic teachings, and enhance engagement across digital platforms.I collaborate cross-functionally with product, sales, and community teams to ensure our message is authentic, impactful, and aligned with our mission of preserving and promoting Vedic knowledge in the modern world. Show less