Talk to sales Try for Free
Eric Pritchett

Eric Pritchett

Internet Marketing Intern

Followers of Eric Pritchett645 followers
location of Eric PritchettNew York, New York, United States

Connect with Eric Pritchett to Send Message

Connect

Connect with Eric Pritchett to Send Message

Connect

  • Timeline

  • About me

    Group Vice President, Integrated Marketing | Digital Advertising Strategist

  • Education

    • James Madison University

      2011 - 2015
      Bachelor of Business Administration (B.B.A.) Marketing

      Activities and Societies: Madison Marketing Association

  • Experience

    • Meridian Group

      May 2014 - Aug 2014
      Internet Marketing Intern

      Supported the Account Management team in coordinating Internet marketing activities of active agency clients. The bulk of my responsibilities included:- Crafting and maintaining digital advertising campaigns (search, and social)- Campaign reporting- Content creation- Research

    • Method Savvy

      Jun 2015 - Jun 2017
      Digital Advertising Specialist

      Responsible for assuring the success of paid search and digital advertising campaigns for Method Savvy's clients. Day-to-day tasks involve regular campaign creation, optimization, and analysis using search, display, video, and paid social advertising platforms.

    • Reprise Digital

      Jun 2017 - Feb 2020

      - Oversees and guides day-to-day paid search related deliverables for all reporting team members- Manages standard search, GDN, and YouTube campaigns- Leads client and vendor communications/relationships- Collaborates with the broader cross-functional planning teams to inform strategic and tactical paid search recommendations Responsible for developing, optimizing, maintaining, and communicating the digital strategy for our clients paid search efforts.

      • Manager, SEM

        Oct 2018 - Feb 2020

      • Senior Analyst, SEM

        Jun 2017 - Oct 2018

    • The Media Kitchen

      Feb 2020 - May 2020
      Senior Strategist

      - Oversees and guides day-to-day digital related deliverables for all reporting team members- Manages paid search, and Programmatic campaigns via Google Ads, Bing Ads, TTD, and DV360- Helps to leads client and vendor communications/relationships- Collaborates with the broader cross-functional planning teams to inform strategic and tactical paid search recommendations

    • Ketchum

      Jun 2020 - Aug 2024

      • Vice President, SEM

        Feb 2023 - Aug 2024

      • Director, SEM

        Feb 2022 - Feb 2023

      • Associate Director, SEM

        Jun 2020 - Feb 2022

    • Ruder Finn

      Aug 2024 - now
      Group Vice President, Integrated Marketing

  • Licenses & Certifications

    • Bing Ads Accredited Professional

      Microsoft
      Aug 2015

    • Analytics Certified Professional

      Google
      Mar 2015

    • AdWords Certified Professional

      Google
      Apr 2015

  • Honors & Awards

    • Awarded to Eric Pritchett
      Collegiate ECHO Marketing Challenge Semifinalist Marketing EDGE Jul 2014 Crafted an extensive marketing plan for Domino's in the 2014 Collegiate ECHO Marketing Challenge. Out of 200 groups, my group's plan made it into the semifinal round.