Andrew Glenister

Experience

• 

  Hollywood Bowl Leicester

  Apr 2003 - Oct 2006

  Team Leader

  A selection of responsibilities:• Provide customers with high levels of service on a day to day basis across multiple business areas• Cash reconciliation

• 

  Hollywood Bowl Watford

  Oct 2006 - Aug 2007

  Duty Manager

  A selection of responsibilities:• Increase revenue through improved processes and better staff training• Ensuring that key performance indicators were met across the business

• 

  Loughborough College

  Sept 2007 - Jan 2014

  Assistant Manager

  A selection of responsibilities:• Working with national sporting bodies to ensure premises suitability and availability• Day to say facilities, team and customer management• Developing and managing relationships with local businesses and sports clubs• Staff development and training

• 

  Win Marketing (UK) Ltd

  Nov 2013 - Dec 2013

  Market Researcher

  A selection of responsibilities:• Contacting relevant businesses and speaking with stakeholders of all levels• Data management

• 

  Real Russia

  Jan 2014 - Sept 2020

  An independent online travel agency, Real Russia have been a market leader in Russia and Trans-Siberian travel for more than 15 years, specialising in tours, rail tickets, visas, excursions and other travel services.My role touches every area of the business, ensuring that the right message is presented to the right people, in the right way, at the right time; growing leads and increasing conversions.Skills and responsibilities:- Leadership and management- Branding - growing and maintaining the companies online presence- Website development - branding, styling, function and the customer journey - Communications - across multiple channels- SEO - ensuring the website is optimised and bringing in qualified traffic- Strategy and planning - formulating and managing the direction of Real Russia's marketing efforts- Content creation - creating relevant content that engages, informs and inspires- Product management - reviewing the product range and ensuring it meets the markets needs- Analytics and reporting - review, analyse and action data from multiple sources Show less A role that grew to encompass other product areas within the business, including tours and excursions due to success within the business. Marketing responsibilities were added as time passed, giving scope to manage the product chain from inception to final promotion and management.The primary goal of this role was to ensure that Real Russia continued to present exciting and relevant products to customers in order to drive growth of the business.A selection of responsibilities:- Customer research - analysing customer responses to improve the product offering- Price and margin management - maintaining margin integrity while ensuring competitive pricing- Tour itinerary builder - build, maintain and manage a flexible itinerary builder for the sales team- Cost forecasting - build and maintain a cost forecasting system for rail tickets- Product strategy - directing the development of new products and services Show less

  • Marketing Manager

    Jul 2017 - Sept 2020

  • Rail Product Manager

    Jan 2014 - Jul 2017
• 

  Freelance

  Sept 2020 - Feb 2021

  Digital Marketing Manager

  A COVID redundancy casualty, I took time out to work on myself and my skills, before taking the next step in my career.During my redundancy, I split my time between studying for my CIM Level 6 (now completed), beginning the renovation of my house, and general upskilling.

• 

  Anuncia.co.uk - PPC Specialist Agency

  Feb 2021 - now

  Senior Digital Marketing Account Manager

  Anuncia is a specialist pay-per-click (PPC) digital marketing agency based in Leicester. We provide charities and businesses with some of the best specialist digital marketing skills money can buy to achieve their goals.My role entails the day to day management of client accounts, particularly those in the charity sector.As well as speaking directly with clients on a regular basis, presenting reports, offering ideas, and answering questions, my responsibilities also reviewing account performance, preparing client reports, and managing return on investment.In addition, I am utilising my experience to help create new internal management processes to ensure that Anuncia is in the best place possible to continue its growth. Show less