
Bernardo Cunha E Silva
Waiter

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About me
Marketing & Communications Consultant | Digital Marketing | Tech & Innovation | Softinsa (an IBM Group Company)
Education

Universidade Lusófona de Humanidades e Tecnologias
2012 - 2015Bachelor's degree Film/Cinema/Video StudiesActivities and Societies: Conta Contos App: Led design & animation for a kids' interactive storytelling app. Lisboa 360º: Contributed to a 360º multimedia project showcasing recorded movies in different parts of Lisbon. Descendência: Worked on visual effects and multimedia graphics. Music Videos: Assisted in designing and editing music videos. Gaming & Apps: Developed multimedia apps and interactive games. During my studies at Universidade Lusófona, I gained a comprehensive understanding of audiovisual communication, multimedia design, video production, and interactive media. I worked on a variety of projects that allowed me to apply my skills in design, animation, visual effects, and multimedia development. These projects spanned across different media formats, including videoclips, gaming, and multimedia apps.
Experience

Pizza Hut
Jan 2012 - Apr 2012WaiterMy first part-time job as a waiter at Pizza Hut provided me with valuable customer service experience in a fast-paced environment. During my short time there, I was recognized for my dedication and exceptional performance. I had the honor of being acknowledged as one of the best employees in the Lisbon region in one of the months, and I also had a customer request the "book of compliments," something that hadn’t happened in the store for quite some time.Key responsibilities included:- Customer Service: Delivered friendly and efficient service, ensuring customers' needs were met and their dining experience was positive.- Order Management: Accurately took customer orders and ensured timely delivery of food and beverages.- Team Collaboration: Worked closely with kitchen and front-of-house staff to ensure smooth operations and efficient service.- Maintaining Cleanliness: Ensured dining areas were clean and organized, contributing to a welcoming atmosphere.This role taught me essential skills in communication, teamwork, and customer care, and reinforced the importance of being proactive and attentive to customer needs. Show less

SIC
Aug 2014 - Oct 2014Web Content DesignerDuring my internship at SIC, a leading Portuguese television network, I was responsible for managing and updating entertainment content on the website, ensuring that it was accurate, engaging, and aligned with the brand's objectives. I worked closely with the digital content team to ensure timely updates and a seamless online experience for the network's audience.Key responsibilities included:- Content Management: Updated daily entertainment content on the website, ensuring it was fresh, accurate, and aligned with the latest TV shows and events.- Content Optimization: Worked to ensure content was optimized for user engagement and SEO, contributing to higher visibility and user interaction.- Collaboration with Editorial Teams: Collaborated with editorial and marketing teams to ensure content was consistent with the network's programming and promotional strategies.- Multimedia Integration: Assisted in integrating multimedia elements, such as images, videos, and interactive content, to enhance the user experience.This role provided me with valuable experience in digital content management, working within a fast-paced media environment to create dynamic and engaging online content. Show less

Vustle Inc.
Jan 2015 - Aug 2016Vustle Start up Project: Co-FounderAs Co-Founder of Vustle, a Portuguese startup, I played a key role in shaping and executing our mission to provide users with a truly social and engaging experience. Vustle was designed to bridge the gap between virtual interactions and real-life connections, allowing people to connect in a meaningful way and make their online time truly count.Key responsibilities included:- Startup Development: Collaborated with the founding team to define and execute the overall vision, business model, and strategic direction of Vustle.- Product Design & Strategy: Contributed to the development of the product’s user experience (UX) and interface, ensuring it offered a seamless and impactful social experience.- Marketing & Branding: Created marketing strategies and campaigns to increase brand awareness and drive user engagement.- Community Building: Engaged with early adopters, gathering feedback to improve and refine the platform's features.- Business Operations: Managed key operational aspects, including partnerships, user acquisition, and pre-launch strategies.Vustle aimed to redefine how people engage socially online, offering a unique and authentic experience. The platform’s pre-registration was available at vustle.com, and our goal was to create a new and exciting way for users to connect. Show less

NOS Lusomundo Audiovisuais, S.A
Aug 2016 - Feb 2017Marketing Assistant - Warner Bros. & Portuguese Film CampaignsAs a Marketing Assistant at Warner Bros. Portugal, I was responsible for managing and supporting a variety of marketing activities for both Warner Bros.' international films and local Portuguese productions. My role was integral to ensuring that each film's marketing campaign was strategically tailored to reach the right audience and maximize its impact.Key responsibilities included:- Campaign Development: Assisted in the creation and execution of marketing campaigns for Warner Bros. films, including developing “Highlights Presentations” to effectively promote upcoming releases.- Portuguese Film Marketing: Contributed to the development and execution of marketing campaigns for Portuguese films, including strategy, content creation, and promotional materials.- Merchandising Coordination: Managed the merchandising for Warner Bros. films, including coordinating giveaways with media outlets offering movie tickets to their audiences.- Film Evaluation: Participated in private pre-release movie screenings with the marketing team to assess films and help determine the appropriate marketing strategies for each release.- Content Management: Managed Warner Bros.’ online content, ensuring accuracy and alignment with global brand standards.- Collaborative Marketing: Worked closely with cross-functional teams to ensure consistent messaging across campaigns and enhance the overall Warner Bros. brand presence.- This experience allowed me to develop a deep understanding of film marketing while gaining hands-on experience in campaign management, content strategy, and merchandising for both global and local film releases. Show less

Lisbon Treasures
Mar 2017 - Jun 2019E-commerce SpecialistAs one of the co-founders and operators of Lisbon Treasures, I successfully managed and grew an online retail business across multiple platforms including eBay, Catawiki, OLX, Coisas, Delcampe, Discogs, Etsy, Cardmarket, Bonanza, and more. I achieved and maintained PowerSeller status on eBay with an average 100% feedback score. The store was managed with a strong business mindset, ensuring operational excellence across all aspects of the business.Key responsibilities included:- E-commerce Management: Oversaw the day-to-day operations of multiple online selling platforms.- Purchasing & Inventory: Handled product sourcing, inventory management, and supply chain logistics.- Marketing & Advertising: Developed and executed online marketing campaigns to increase store visibility and sales.- Customer Service: Managed customer inquiries, ensuring a high level of satisfaction and timely responses.- Product Photography & Descriptions: Captured high-quality product images and wrote compelling descriptions to attract buyers.- Pricing & Quality Assurance: Set competitive prices, ensured product quality, and performed regular quality checks.- Bookkeeping & Reporting: Managed invoicing, bookkeeping, and prepared monthly sales reports for business tracking.- Shipping & Packing: Ensured timely packing, shipping, and order fulfillment to deliver a seamless customer experience.This role allowed me to develop a strong entrepreneurial mindset, deep knowledge of e-commerce platforms, and practical skills in managing a fully operational online business. Show less

IBM
Jul 2019 - Jun 2020Community & Social Media Manager - Marketing, Communications & CitizenshipDuring my internship at IBM Portugal, I gained hands-on experience in Marketing and Communications, supporting a wide range of daily activities to enhance external communications, social media presence, and marketing events. My key contributions included:- Managing and providing daily support for IBM’s social media channels, including Facebook, Twitter, and LinkedIn.- Assisting in the creation of digital assets such as videos, invitations, and presentations to support campaigns and events.- Translating press releases and ensuring consistency with IBM’s tone and messaging.- Editing and publishing newsletters for employees, covering a variety of topics to keep the workforce informed and engaged.- Collaborating on the planning and execution of internal and external marketing events.- This role allowed me to develop strong organizational and creative skills while contributing to IBM’s mission of innovation and excellence. Show less

Softinsa
Jun 2020 - nowMarketing & Communications ConsultantAs a Marketing & Communications Consultant dedicated to IBM Portugal, I play a key role in managing and executing strategic marketing and communications initiatives. My responsibilities combine creativity, organization, and technical expertise to deliver impactful results that support both internal and external stakeholders.Core Responsibilities:- Social Media Management: Daily management and content creation for IBM's official LinkedIn, ensuring alignment with the brand’s voice and goals.- Support to the CGM of IBM Portugal: Provide extensive support to IBM Portugal’s Country General Manager (CGM) by preparing speeches for internal and external events, as well as crafting pitch materials for media interviews to ensure consistent and effective messaging.- Digital Asset Creation: Design and development of engaging digital content, such as videos, invitations, and presentations, tailored to support campaigns and events. I’ve created videos for major clients such as Bankinter, Fidelidade, Ageas, Santander, Montepio, and Navigator.- Event Support: Planning, coordination, and execution of marketing and communications activities for internal and external events, contributing to their overall success.- Press & Internal Communications: Translation and localization of press releases, ensuring consistency with IBM's messaging. Creation and editing of newsletters for employees, covering diverse topics to keep the workforce informed and engaged.- Collaborative Campaigns: Partnering with cross-functional teams to deliver targeted campaigns that enhance IBM's visibility and support business objectives.My journey began as an intern at IBM, where I quickly gained expertise in marketing and communications. Afterward, I transitioned to my current consultant role, continuing to drive impactful projects and contributing to IBM's mission of innovation and excellence. Show less
Licenses & Certifications
- View certificate

AI Crash Course
SectionNov 2024 - View certificate

AI for Marketers
SectionNov 2024 - View certificate

IBM Blockchain Essentials V2
IBMMar 2020 - View certificate

Cognitive Practitioner
IBMOct 2019 - View certificate

Enterprise Design Thinking - Team Essentials for AI
IBMSept 2019 - View certificate

Enterprise Design Thinking Practitioner
IBMSept 2019 - View certificate

Intermediate AI Prompt Writing
SectionNov 2024
Volunteer Experience
Camera Operator
Issued by Missão Patas Felizes on Sept 2015
Associated with Bernardo Cunha E SilvaBackstage Tour Guide
Issued by Eurovision Song Contest on Apr 2018
Associated with Bernardo Cunha E Silva
Languages
- poPortuguese
- enEnglish
- spSpanish
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