Julie C. Hsueh

Experience

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  Taiwan Tourism Bureau in Los Angeles

  Sept 2012 - Oct 2013

  Increase awareness of Taiwan as a travel destination for US citizens through social and print media.• Assisted in organizing and launching press conferences to promote Taiwan tourism through over 20 media outlets, such as Taiwan Fun on Tropic of Cancer Press Conference( co-opt with China Airlines in Honolulu), TTB’s Taiwan Tourism Travel Mart & Workshop Press Conference in LA, tourism product press release (co-worked with LA18 for new traveling program, “Travel to Taiwan with Celebrities, Part 3”)• Coordinated among major tour operators, media outlets, airline companies including LA Times, Travelscope, LA 18, China Airlines, Eva Air, Tea Station to run public relation initiatives.• Participated in planning and executing major tourism events such as Dodgers Taiwan Community Night, Taiwan Lantern Festival at Dodgers Stadium, LA Times The Taste Event, LA Times Travel Show (winning “Best Booth in Show” award).• Represented Taiwan Tourism Bureau at fairs including LA County Fair, Long Beach Dragon Boat Festival, Taiwanese American Festival to increase brand awareness. • Managed diverse promotional interactive campaigns on “Tour Taiwan” fan page to boost Facebook traffic and increased “Facebook Like” by over 50%. Show less

  • Marketing Intern

    Sept 2012 - Oct 2013

  • Research Assistant Intern

    Sept 2012 - Dec 2012
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  Taiwan Trade Center, Los Angeles

  Oct 2013 - Jul 2019

  Deputy Manager

  Strategically promote Taiwan trade shows to showcase Taiwan’s products to potential US buyers. Facilitated over $4 million dollars in business deals per trade show. • Managed booths at major expos such as CES, AAPEX, and ISC WEST to promote over 100 Taiwan products.• Corresponded with trade show management team, PR companies and vendors to launch international press conferences within the budget of 50,000 USD, and assisted live video streaming on corporate Facebook account that accumulated over 200,000 views in 5 days.• Reached over thousands of small business in the US with over 100,000 impressions by promoting expos/events through press conferences, social media, newspaper and local radio.• Served as a liaison between Taiwanese manufacturer and US businesses to invite over 1000 buyers to the major tradeshows. • Published over 10 white papers a year on the major US industries on Trade Insight business journal in Taiwan. • Be responsible for various office administrative works such as monthly performance report of the whole office, petty cash, new employee training, office supplies purchase, equipment maintenance...etc.• Interviewed and managed part-time employees in the office and at the tradeshows. Show less

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  Seville Classics

  Jul 2019 - Jan 2020

  Purchasing

  Purchasing-Coordinate with oversea branches and factories to facilitate procurement and shipping process.-Communicate with the factories for lower unit costs to reach target price point and margin. -Promptly react to order and shipping issues coming from the factories. -Analyze and monitor inventoryProduct Development-Work with designers and sales team to gather necessary information then communicate with factories for better product quality, shorter lead time, sample preparation.-Monitor consumer reviews and product quality, working with QCs and factories to resolve production and QC problems Show less

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  Sunlite Industrial Corp.

  Feb 2020 - Sept 2020

  Account Manager/Product Developing Team/Amazon E-Commerce Team

  Product Development-Work with the team to finalize the designs of the products, logos, manuals and packaging.-Gather information from the stakeholders to communicate with the factories for better design and quality, shorter lead time, sample preparation.-Communicate with the factories for lower unit costs to reach target price point and margin.-Conduct market research for targeted product categories.-Monitor consumer reviews and product quality, working with the factories to resolve production and QC problems.E-commerce-Manage company accounts/listings on e-commerce platforms such as Amazon, Zulily and Etsy.-Monitor and download Amazon sales data to generate Amazon sales reports.-Monitor and analyze Amazon inventory level. Plan for inventory replenishment.-Fulfill Amazon seller/vender central orders and orders from other ecommerce platforms. Deal with occasionally Amazon vendor central shipping issues from Amazon.-Participate in optimizing Amazon ads placement to increase the overall converse rate.-Maintain other non-ecommerce accounts Show less