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Evan Burchfield

Evan Burchfield

Social Media and Digital Marketing Director

Followers of Evan Burchfield38 followers
location of Evan BurchfieldBirmingham, Alabama, United States

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  • Timeline

  • About me

    Digital Marketing at Fabricguru.com

  • Education

    • The University of Alabama

      2012 - 2016
      Bachelor of Science (B.S.) PSYCHOLOGY

    • University of Alabama at Birmingham - Collat School of Business

      2016 - 2017
      Graduate Certificate in Social Media Social Media in Business Post-Graduate studies

  • Experience

    • Fabricguru.com

      Jul 2016 - now
      Social Media and Digital Marketing Director

      Manage both advertising and outreach across various social media and search platforms, with a focus on Pinterest, Google, and FacebookContent creation for all social channels, in addition to website content, using Canva, Adobe Illustrator, and PhotoshopManage a robust Google Adwords account spanning several different types of campaigns, including Shopping, Dynamic, Performance Max, Remarketing, and Display Ads.Utilizing Google Analytics, Matomo, and SEMRush for crucial data analysis, using said data to implement new advertising and social media strategies based on historical website data.Manage all outreach solutions for FabricGuru, including reviews, email marketing (MailChimp, MyEmma), physical advertising, etc.Assist in business development, including additional points of sale, product acquisition, inventory management, payroll management, and accounting. Show less

  • Licenses & Certifications

    • Google Adwords Certified

      Google