Jorge Armando Herrera Echauri

Experience

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  Tips de la Web / Gameplay Center

  Oct 2010 - Jan 2014

  Content Director & Founder
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  Freelance (Self employed)

  Jan 2012 - Nov 2017

  • Freelance Graphic Designer

    May 2017 - Nov 2017

  • Freelance Wordpress Designer

    Jan 2012 - Nov 2017
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  Blockbuster

  Jan 2013 - Jan 2014

  • Shift Coordinator

    Jul 2013 - Jan 2014

  • Customer Service Representative

    Jan 2013 - Jul 2013
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  AfterLife Gaming

  Jan 2013 - now

  Team Owner
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  Fuel Flex México

  Mar 2013 - Mar 2014

  Web Developer
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  UNIVA

  Jan 2014 - Jan 2015

  Junior 3D Animator
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  Polar Studio

  Jan 2014 - Jul 2014

  Practicum Student
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  LoL México

  Oct 2014 - Jan 2015

  Web Content Writer
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  Aram! Publicidad

  Mar 2017 - May 2017

  Community Manager
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  Sentinel Studio México

  Nov 2017 - now

  Agency Owner
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  Sentinel México

  Nov 2017 - now

  Company Owner

  • Lead and collaborated closely with creative specialists to transform client requirements into successful projects.• Explored, integrated, and leveraged visual communication technologies to consistently enhance digital creative outcomes.• Determined the style, typography size, and graphics that best aligned with the media objectives needed for the client's project.

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  UT Columbia

  Mar 2019 - Feb 2021

  Graphic Design Teacher
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  Sentinel Records

  Jul 2019 - now

  Product Owner
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  Universidad Tecnológica de México

  May 2020 - Jul 2020

  University Professor
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  Qvic Corporation

  Oct 2021 - Jan 2021

  Graphic Designer
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  Saktesi Telemetría

  Jan 2022 - Jan 2023

  Identity Leader

  • Led Communication, Marketing, and Design Departments, overseeing a team of 2 individuals.• Created and developed internal and external communication strategies to reach B2B clients and enhance engagement with personnel.• Managed SEM, SEO, and keyword optimization for social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.• Redesigned website landing pages, creating prototypes using XP and WordPress to enhance user experience and functionality.• Developed both the main brand and sub-brands, constructing comprehensive brand briefs specifying brand objectives, industry, history, philosophy, goals, challenges, and opportunities that drive the company.• Defined buyer personas and user personas, conducting competitor analysis to inform brand guidelines in terms of technology, colors, and typography.• Responsible for the UX/UI design of B2B apps and launched new services and products on web platforms, targeting the B2C market. Mostrar menos

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  Qdigital México

  Feb 2022 - Jan 2022

  Head Of Marketing

  • Managed the creation of 100% of the company's graphic materials for both internal and external purposes.•Collaborated in the implementation of platforms like SAP, contributed to marketing strategies, and played a key role in developing the brand identity.• Achieved a 2% increase in return on purchases through a targeted email campaign strategy, resulting in an 8% rise in email open rates.• Conducted a complete rebranding and developed a new company identity.• Designed and recommended strategic positioning through digital and communication channels to secure substantial, long-term market share. This included managing a social media presence and hosting webinars.• Formulated marketing and communication strategy, ensuring consistent messaging tailored to the target audience, primarily on social media platforms such as Facebook, LinkedIn, Instagram, and Twitter in B2B contexts. Mostrar menos

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  Devil's Twin Shop

  Sept 2022 - now

  Shop Owner
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  Short This App

  Feb 2023 - now

  Product Owner
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  Efimeral Mail

  Oct 2023 - now

  Product Owner
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  Esencia Mental

  Jan 2024 - Jun 2024

  Design and Marketing Leader
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  Maquinox

  Jan 2024 - now

  Marketing Leader
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  Webstaurant México

  Nov 2024 - now

  Project Leader