Sarah Van Weerden

Copenhagen Business School

This programme provides students with insights that help to understand consumer decision-making through social, psychological, and neurological theories as well as real branding cases to create effective marketing strategies that engage and connect with target audiences. The courses teach how to strategically manage brands and build brand equity by aligning marketing metrics with financial performance.Master’s Thesis: A Comparative Study of Human and Virtual Influencers: The impact of… Show more This programme provides students with insights that help to understand consumer decision-making through social, psychological, and neurological theories as well as real branding cases to create effective marketing strategies that engage and connect with target audiences. The courses teach how to strategically manage brands and build brand equity by aligning marketing metrics with financial performance.Master’s Thesis: A Comparative Study of Human and Virtual Influencers: The impact of hyper-realistic influencers on perceived authenticity and consumer-brand relationships. 𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲𝘀: • Strategic Brand Management• Consumer Behaviour• Marketing Communication• Brand Strategy and Business Processes• Neuroscience of Branding Show less

SKEMA Business School

As an exchange student at SKEMA, I completed a semester of the International Strategy and Influence programme. Taught by academic researchers, senior executives from top consulting companies, and intelligence specialists, this master's programme enables students to strategically analyse business performance, formulate effective strategies, successfully manage projects and consult clients, as well as navigate various information systems to strengthen decision intelligence skills.

Copenhagen Business School

As a BSc BLC graduate, this programme has facilitated a deep understanding of how cultural differences impact international businesses. Covering subjects within language and culture, economics, finance, marketing, and organisational dynamics - and with a strong emphasis on sustainable business practices - students develop skills to tackle intercultural business challenges effectively.𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲𝘀: • Microeconomics• Globalisation Studies• Financial… Show more As a BSc BLC graduate, this programme has facilitated a deep understanding of how cultural differences impact international businesses. Covering subjects within language and culture, economics, finance, marketing, and organisational dynamics - and with a strong emphasis on sustainable business practices - students develop skills to tackle intercultural business challenges effectively.𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲𝘀: • Microeconomics• Globalisation Studies• Financial Accounting• Organisation and Corporate Communication• Quantitative Business Research Show less

Head of Brand Communications

Associated with Sarah Van Weerden

Marketing Executive

Associated with Sarah Van Weerden

CBS Buddy Programme for International Exchange Students

Associated with Sarah Van Weerden