Kat Hughes

Kat Hughes

Research Manager, The Market Research Group

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  • Timeline

  • About me

    Hampshire County Council

  • Education

    • University of Surrey

      2006 - 2008
      MSc Social Research Social Research Distinction
    • UCL

      1995 - 1998
      BA (hons) History History 2:1
  • Experience

    • Bournemouth University

      Jan 2002 - Dec 2006
      Research Manager, The Market Research Group

      Direct management of over 40 research projects, taking each from sourcing, tendering and client liaison, through co-ordination of budget, suppliers and management of research staff, to analysis, reporting and presentation of results. This encompassed qualitative, quantitative, online and desk based research across a wide range of sectors including tourism, retail, local government, arts and heritage.

    • Borough of Poole

      Jan 2007 - Jun 2010
      Senior Research Officer

      Delivery of a comprehensive research and intelligence service including design and implementation of postal and online survey questionnaires, depth interviews, citizens panels, mystery shopping, and focus group moderation. This involved working with a number of specific design (SNAP, Teleform), profiling (Mosaic), analysis (SPSS/PASW, NVivo) and reporting programmes (MapInfo, QPR, web development tools), in order to support policy and strategy development and service delivery both across the Council and to local strategic partners. Supervision and training of research officers. Editor of the ‘Research Bulletin’ internal staff newsletter. Council lead on data protection and freedom of information. Show less

    • Southampton City Council

      Jun 2010 - Oct 2011
      Research and Evaluation Manager

      Organisation lead for market research, delivering insight to inform policy development and direct support to the Leader of the Council, Chief Executive and Board of Directors. Managing corporate research projects, negotiating tenders. Guidance and training for staff undertaking research across the organisation. Research to inform and evaluate key communications and marketing campaigns, and guide brand development, using traditional methods, as well as online techniques and social media.

    • EDigitalResearch (maru/edr)

      Oct 2011 - Nov 2016
      Associate Director

      Working with a wide range of blue chip and international organisations in the retail and finance sector to get under the skin of their business and provide bespoke voice of the customer solutions that deliver real outcomes based on accurate feedback.

    • Maru/edr

      Nov 2016 - Aug 2017
      Director Of Client Services
    • Hampshire County Council

      Aug 2017 - now
      Head of Insight & Engagement
  • Licenses & Certifications

    • The Market Research Society Advanced Certificate in Market Research

      Market Research Society (MRS)
      Jun 2004