Tom Beavington

Experience

• 

  Bertrandt AG

  Sept 2002 - Sept 2005

  Design Engineer

  Designed and modelled parts for the Ford Motor Company and its subsidiaries Aston Martin and Jaguar.

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  Johnson Controls

  Sept 2005 - May 2007

  Project Manager

  Project Manager for a number of Blue Chip clients including GSK, BAE Systems and Ericsson.

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  Crayon London

  May 2007 - Mar 2010

  Head of Dealer Marketing Team delivering a dealer marketing service to a network of 190 Honda dealerships across the UK and NI. Also responsible for production of Quarterly Marketing materials - DM, HTML templates, Point of Sale. Member of Dealer Marketing Team delivering a dealer marketing service to a network of 190 Honda dealerships across the UK and NI.

  • Head of Dealer Marketing - Honda

    Jan 2009 - Mar 2010

  • Dealer Account Executive - Honda

    May 2007 - Jan 2009
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  HPS Group

  Mar 2010 - Apr 2011

  - Brought on board to nurture the newly acquired 'Dealer Direct' Dealerships* within the Mazda Dealer Network(*dealerships that require a higher level of service retain us as their marketing agency for a monthly fee).- Drawing on my previous experience on BMW I manage and develop the relationships of our new clients- Create and develop multi-channel, quarterly Marketing Plans for my clients- Utilising 'Google Analytics', 'Adwords', 'Places' and 'Display Network' to full effect to ensure my clients' online footprint is maximised- Develop multi-variant Facebook PPC campaigns with a resulting increase in site traffic of 145%- Since taking on my new role the average increase in site traffic over four client websites is 92%- A Google Adwords campaign set up recently for one of my clients resulted in contributing towards a record month for car sales, where previously there was no PPC campaign in place.- Using the EPiSERVER platform I manage and create website content on behalf of my clients Show less • Managing team consisting of two Senior Account Executives and one Account Executive.• Maintaining relationships with Dealer Principals and Marketing Managers across 17 BMW / MINI dealerships• Developing and creating marketing plans and strategies for the quarter for each dealership.• Ensuring the plans are efficiently executed on time throughout the quarter.• Working with my team to deliver DM, email templates, PoS, event support and third party sponsorship opportunities.• Managing fast turnaround ad-hoc requests such as press ads and promotional support.• Managing and maintaining dealer websites.• Increasing web traffic through utilisation of SEO techniques and PPC campaigns.• Pitching for new business from dealerships with a focus on offering digital packages. Show less

  • Account Manager - Mazda

    Dec 2010 - Apr 2011

  • Account Manager - BMW and MINI

    Mar 2010 - Nov 2010
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  Autotorq

  Apr 2011 - Oct 2013

  - Responsible for the delivery and roll out of the Volvo Cars UK official dealer website program across the UK and N.Ireland. (Desktop and mobile)- Responsible for the roll out of the Volvo 'Selekt' Used Car locator website across 10 international markets. (Desktop and mobile)- Ongoing responsibility for official dealer website program across 10 European markets, in 8 different languages, for Chevrolet Europe. (Responsive)- Responsible for the ongoing success and development of the national official dealer website programs for Citroen UK and Vauxhall. (Desktop) Show less

  • Account Director - Volvo Cars (Global), Chevrolet Europe, Citroen UK and Vauxhall

    Apr 2012 - Oct 2013

  • Senior Account Manager - Citroen, Chevrolet and Vauxhall

    Apr 2011 - Apr 2012
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  Brandwidth Digital part of the Brandwidth Group

  Oct 2013 - Jun 2014

  Senior Account Director - Toyota and Porsche AG

  - Manage various client relationships and digital projects for Toyota GB's website: www.toyota.co.uk that is designed and built by Brandwidth Digital.- Currently managing the client and internal team of Producer / developers / testers on the build of the Android version of 'Porsche Car Connect' for Porsche AG, Stuttgart along with managing the ongoing maintenance of the iOS version of the app.Part of the Brandwidth Group, Brandwidth is an award winning and NMA Top 10 Digital agency. Show less

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  LIDA (M&C Saatchi Group)

  Jun 2014 - Mar 2016

  Retail Consultant (Automotive) - Land Rover
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  Spark44

  Apr 2016 - Apr 2019

  - Integrated Programme Manager for the Jaguar Land Rover UK market- Responsibility for managing the resource requirements across the six multi-channel business areas; National Comms, Digital, CRM, Retail, Aftersales and Fleet & Business.- Responsibility for recording and tracking all UK workstreams, ensuring efficiencies and maximum ROI for all campaigns and projects- Ensuring the efficient and successful delivery of all projects according to project scope, budget, timings and resources on the account.- Working closely with the two Business Directors and Head of UK Accounts, ensure the project pipeline is monitored and that all incoming work is scheduled within the constraints of the retained resource. Show less

  • Project Director (UK) - Jaguar Land Rover

    Nov 2017 - Apr 2019

  • Programme Manager (UK) - Jaguar Land Rover

    Apr 2016 - Oct 2017
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  At home

  Apr 2019 - Aug 2019

  Sabatical
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  BBH London

  Sept 2019 - Jan 2022

  Digital Programme Director - Audi

  Management of delivery of UX + UI + Content for Audi.co.uk

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  Cheil UK

  Jan 2022 - Oct 2024

  Programme Director - Samsung UK

  Delivery and Operations Lead for Samsung UK website