Aleksandar Grbic

Experience

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  ABB

  Sept 2017 - Mar 2018

  Master Thesis Student

  - Working in the Electrification Smart Power Division- Supporting and bringing advanced technical solutions for meeting the new data center market requirements with complete ABB product portfolio

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  ABB

  Jul 2018 - Mar 2024

  - Responsible for Electrification - Smart Power Division business in the field of Data Centers (around 40% of total ABB Data Center budget)- For the last two years leading a cross-functional team aimed to develop specific Data Center Segment solutions. In 2022 team exceeded the main sales KPI by 140%- Business development strategy set-up and execution for 37 country sales teams, resulting in double digit year-by-year growth in Data Center Segment- Definition of go-to-market strategy, key portfolio offering, marketing and promotion activities on a global level and across countries - Leading Data Center Segment roadmap for product, software and solution offering, marketing tools and materials, promotional activities and events. - Management of 4 key Data Center accounts for Electrification - Smart Power Division - Deep customer engagement, including around 200 customer meetings yearly- Definition and execution of marketing and promotional activities globally Show less - Part of the Global Marketing & Sales team, Electrification - Smart Power Division- Leading Division toward a solution-oriented approach with a focus on intelligent & connected power distribution devices and applications for Electric Distribution and Energy Management- Development and promotion of applications by combining ABB products into solutions for customer end-use requirements by segment. Around 12 new applications developed, including over 30 application documents and tools- Value-proposition creation and communication expert. Selected as the main referent person and value-proposition champion for Electrification - Smart Power Division Show less

  • Global Data Center Segment Manager - Electrification Smart Power

    Jun 2020 - Mar 2024

  • Global Application Specialist

    Jul 2018 - Jun 2021
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  Hitachi Energy

  Mar 2024 - now

  Global Data Center Solution Manager

  Definition and promotion of Hitachi Energy solutions in the Data Center segment:- Supporting Hitachi Energy's strategic positioning in the data center market based on market trends and customer needs- Portfolio management and coordination of strategic activities related to the development of specific solutions for Data Center market- Driving innovation in the segment by running technical and innovation workshops with customers on specific concepts, offerings, technologies, and business models- Maintaining a segment roadmap in close collaboration with the Product Management and Technology Management organization to support the growth strategy - Marketing strategy definition and implementation - Promotion of Hitachi Energy Data Center solutions at events and in customer meetings to meet business objectives and increase market share- Close collaboration with customers to ensure Hitachi Energy solutions meet their expectations and support projects Show less