Lianne Almeida

Experience

• 

  House of Heim

  Sept 2016 - Apr 2018

  Design Assistant & Illustrator

  - Provided executive assistance to the Creative Director while working directly with A-list celebrity clientele and industry professionals- Collaborated with celebrity stylists to assist in project completion and execution- Created fashion illustrations and tech packs, both hand-sketching and digitally-generating designs using Adobe Suite- Managed client projects from concept creation to completion, ensuring adherence to creative direction and timelines- Handled administrative tasks such as filing invoices, managing manufacturing contacts, and maintaining communication channels with fashion production personnel- Conducted in-depth trend forecasting research and analysis to inform collection and garment creation, staying abreast of future trends and textile innovations Show less

• 

  Trend Privé Magazine

  Sept 2016 - Jan 2021

  Senior Fashion Editor

  • Advanced from Fashion Writer to Senior Editor in two years.• Mentored a team of junior writers in the fashion department, fostering their growth and maintaining high editorial standards.• Spearheaded an innovative editorial strategy with celebrity personalities that significantly increased readership and engagement across print and digital platforms.• Led the creation of compelling headlines, interviews, and features, enhancing the magazine's editorial quality and appeal.• Covered and executed highly demanding fashion week content, delivering timely and impactful coverage.• Cultivated strong PR relationships, overseeing the execution of press releases and event representation at key brand events. Show less

• 

  Verity Creative Agency

  May 2018 - Jan 2019

  Public Relations Coordinator

  Verity was an internal extension of Trend Privé Magazine. I was invited to contribute to the department temporarily. - Mentored a team of two PR representatives (intern and part-time) - Enhanced lead conversion by providing consultation editorial prep materials aligned with client creative strategies- Produced & distributed press releases, media kits, and related materials to amplify brand presence - Assisted in casting for commercials, videos, photoshoots, and editorials, ensuring alignment with brand vision and objectives- Conducted comprehensive analysis of modern trends and industry news/events to inform strategic decision-making- Designed presentational mood boards using Adobe Suite for client projects, visually communicating concepts and ideas creatively Show less

• 

  Elite Home Fitness

  Jul 2018 - Jul 2019

  Creative Director

  - Achieved 200% startup revenue growth through refreshed sales materials, brand revitalization, and cultural transformation- Crafted compelling copy for diverse platforms (web, B2B presentations, sales collateral, print ads, social media, etc.)- Cultivated partnerships with local influencers to expand brand reach & create authentic content- Established strategic partnerships with local businesses, such as the Honeygrow® B2B collaboration- Implemented client experience enhancement strategies, including community events and referral programs - Managed a team of three copywriters to contribute to web & social content Show less

• 

  We Select Dresses

  Feb 2020 - now

  Fashion Editor

  • Directly collaborated with former British Fashion Council judges and retail buyers on content viewed by over 871K monthly viewers. • Executed, proofread, and assigned daily celebrity edits, brand features, and product roundups, curating compelling content that highlighted the best shopping options.• Stayed abreast of the latest trends and collections, ensuring content relevance and timeliness in the dynamic fashion landscape.• Implemented affiliate marketing strategies with leading retailers such as Harrods, driving revenue.• Managed and maintained highly successful SEO strategies, optimizing content visibility and organic search rankings.• Edited and managed existing content for evergreen display, ensuring ongoing relevance and quality across the platform. Show less

• 

  Designity

  Apr 2021 - May 2022

  Copy & Content Manager

  • Initiated a company-wide content refresh, creating new guidelines that enhanced brand consistency and engagement.• Executed all B2B and B2C copy across channels and departments.• Implemented A/B testing strategies that optimized copy effectiveness, leading to higher conversion rates.• Conducted competitor analysis and market research regularly, identifying trends and opportunities that informed decisions.• Collaborated with product and design teams to ensure cohesive messaging, improving the overall quality and impact of materials.• Provided training and support to internal teams on best practices, enhancing team skills and improving content quality. Show less

• 

  Stimulate

  May 2022 - Jun 2022

  Copywriter

  • Owned copywriting for email automations, email campaigns and SMS.• Collaborated with brand designers and clients to develop content strategies and brand positioning. • Executed high-performing copy with a steady open rate of above 51%.

• 

  COG Agency

  May 2022 - now

  Copywriter

  • Created high-performing copy for B2C and B2B email automations and campaigns.• Generated over $750k in sales through one-day holiday campaigns, significantly boosting revenue during key periods like Black Friday.• Contributed to 35% of brand sales through targeted email content.• Led copywriting efforts for independently curated content strategies across Google Ads, landing pages, and social media posts, enhancing brand visibility and engagement.• Collaborated with designers and directors to develop cohesive marketing strategies, ensuring alignment with brand vision. Show less

• 

  Enigmo

  Jun 2022 - Jun 2024

  Digital Editor & Merchandiser

  • Supported the Head of Global Marketing in successfully repositioning the 11.29 million member platform for the US market.• Executed editorials, product roundups, press releases, web copy, social content, and newsletters with zero revisions.• Managed merchandising of retail search results for brands like Gucci, optimizing product visibility and enhancing customer experience.• Conducted regular trend forecasting to identify top-selling products, ensuring the platform stayed ahead of market trends and demand.• Led the scriptwriting for connected TV ads aired nationwide, contributing to the platform's broad-reaching marketing strategy. Show less