Yash Goyal

Experience

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  Woxsen Marketing Club (Crowdcore)

  Sept 2017 - Mar 2019

  Woxsen Marketing Club is one the most active club of woxsen school of business which provides its executives a deep insights on marketing, event management, pitching Sponsorships and digital marketing.It is a great learning experience for me being in Woxsen Marketing Club as we took different live projects and organised several events.

  • President

    Oct 2018 - Mar 2019

  • Executive

    Sept 2017 - Sept 2018
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  Karvy Next

  Apr 2018 - Jun 2018

  Intern

  Project Title - B2B Marketing Strategies on Social and Digital Media.• KarvyClick status analysis (PESTEL, SWOT, Porter's 5 etc.)• Paid marketing for KarvyClick (Adword, PPC, Display advertising, Video advertising, remarketing etc.).• Analytical tools to generate marketing requirements (Konnect insight, Google analytics, Adobe Analytics, Think with Google etc.).• Organic marketing (SEO)• Direct marketing, Touch points, Website optimization (Meta tags, H1, H2, H3, alt tags etc.), Location based Marketing. • Social media marketing (FB, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Behance etc.)• Analytical tools(Backlink watch, SEMRush, Spyfu, Woorank, Majestic, Google developer tool)Operational Activities• Reporting & QC• Supervising agents• Pitching Deck & presentations Show less

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  Market Insight Consultants

  Aug 2019 - Jul 2020

  Research Executive

  Market Insight Consultants (MIC) is India’s Leading Decision Support Consulting firm that assists its clients to take decisions based on high-quality strategic inputs. MIC has a track record of over 15 years in assisting business firms all over India and Globe. My line of responsibilities was:• Part of various Marketing Projects where we successfully developed strategies like STP, Pricing Strategies, Go to Market strategies and Integrated Marketing Communications.• Pro-actively taping new business opportunities in the form of consulting projects by targeting startups. Successfully managed 3 clients by being a representative of the company and delivered all their requirements on time. • Successfully conducted 4 surveys for a client (EPCH) by leading the teams of 20 or more contributors, was survey manager for a large-scale research project with a team of 90 contributors across India for NABARD. Show less

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  Better

  Jul 2020 - Jul 2021

  Analyst

  Better.com is one of the fastest growing home ownership startups in the country, having grown 3.5x year-over-year and funding over $4 billion in mortgages a month. The fintech disruptor dismantled the home-financing ecosystem, replacing it with a digitized process that eliminates commissions, fees, unnecessary steps, and time-wasting appointments.I was Responsible for:• Handling clients’ accounts by Analyzing the credit history of a client and Processing the self-verified Documents of client by using data driven approach and benchmarked solutions.• Regular dealing with 3rd party US banks for our daily demands and relationship management over Calls, Emails and FAX for different client accounts.• Responsible for Daily problem solving which comes up in different parts of process and escalating all the major issues to upper management regarding the process.• Successfully completed 10 additional analytics projects (6 Detailed & 4 flash), which support the process on tools like JIRA, Tinman etc. with 4 mentees. Show less

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  GradRight Inc.

  Jul 2021 - now

  Partnerships Manager

  GradRight is an Ed-FinTech company based between United States and India, committed to driving transparency and accountability in the global higher education sector.GradRight is a SaaS platform that brings together students, banks and universities to power smarter ‘Selection' and ‘Financing’ of college education. Using data science, technology and strategic partnerships across the industry, we are enabling students to find the ‘Right University’ at the ‘Right Cost’. Over the past two years, GradRight’s platform has processed loan requests of over $1.75 billion (INR 14,300 crore) and assisted more than 55,000+ students. The platform offers students a choice of 15 lenders and 13,100 programs across 1,000 universities. With a significant user base of students from Tier 2 and Tier 3 cities across India, GradRight is bridging the equity gap in accessing global higher education. Show less