Senga Kean

Experience

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  North East Business and Innovation Centre (BIC)

  Mar 2006 - Feb 2010

  Marketing Executive

  Within my role at the North East Business & Innovation Centre (BIC) I updated and managed the BIC website including web content. I had responsibility of budgets and projects for individual departments and producing monthly statistic reports for the websites. I organised events and exhibitions and provided general marketing support.

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  Empire Theatres Pty Ltd

  Feb 2010 - Aug 2010

  Marketing Officer

  This position involved creating marketing plans for individual productions and having the responsibility for the budget for the shows. I designed and scheduled adverts for local newspapers and online promotion. Producing media releases was a large part of my role including liaising with local media to organise interviews and develop relationships within the community. I was also responsible for uploading new content onto the website and involved in the initial stages of redesign for the company website. Show less

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  Stagecoach Group plc

  Jan 2011 - Jan 2015

  As the UK Bus Marketing Coordinator I work with the UK Bus Marketing Manager to design, deliver and measure various campaigns, projects and initiatives, in particular those of a digital nature, to help drive forward customer growth across the UK Bus business. This includes; affiliate, PPC, SEO, web development, display, social, analytics and mobile, as well as specialised projects. The position entails management, administrative and general support activity and involves liaising closely with colleagues and senior staff across the organisation as well as close working with external agencies and partnerships. Show less

  • Marketing Manager Coaches and Special Activities

    Feb 2012 - Jan 2015

  • Marketing Coordinator

    Jan 2011 - Jan 2012
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  ScS - Sofa Carpet Specialist

  Feb 2015 - Jun 2015

  Digital Marketing Manager

  As Digital Marketing Manager at SCS I was responsible for a small team, in order to manage the day to day running of the ecommerce website. Assisting the Head of Digital to develop the digital marketing strategy to drive the acquisition of new customers while retaining existing customers.

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  Dodio - The Do Studio

  Jun 2015 - now

  Director

  As Marketing Director at the agency I am responsible for developing our client's marketing strategies to lay the groundwork for their marketing activity in order to produce the maximum ROI.