Flory Brito

Experience

• 

  The Coca-Cola Company

  Mar 1999 - Mar 2000

  Customer and Account Manager

  - Spearheaded the strategic development and execution of Coca-Cola International's business initiatives across Venezuela, ensuring alignment with corporate objectives.- Led the successful implementation of Customer Relationship Management (CRM) systems and the Customer Satisfaction Index (CSI) to enhance client engagement and feedback mechanisms.- Directed the deployment of Contact Center solutions and advanced Telematics to optimize customer support operations.- Drove the consolidation and reinforcement of Coca-Cola's brand identity and market presence in Venezuela, achieving significant improvements in brand recognition.- Enhanced communication efficiency by optimizing various channels within the national customer Call Center, leading to improved service delivery.- Standardized customer service operations across Coca-Cola/Panamco distribution centers in 15 cities, which resulted in a substantial increase in brand recognition from 15% to 85%. Show less

• 

  B&B Enlace Creativo Advertising Agency

  Feb 2000 - Oct 2007

  Director / Partnership - B&B Enlace Creativo Advertising Agency

  Strategic planning and business consulting for Marketing, Sales, Service and Branding.Advice on strategic planning in terms of financial commercial, communication & advertising strategy development.Business Plan Development. (360º process from Business Plan – Sustainability, ROI, Startup)Planning and implementation of Global Business Plan 2001-2006 based on Sales and Marketing Textile Sector, resulting in 35% overall cost savings.

• 

  Agrícola La Giralda CA

  Feb 2003 - Oct 2004

  Key Account Manager - Alimentos La Giralda Food Manufactured

  Responsible for developing and implementing marketing strategy for Alimentos La Giralda products range for the Venezuelan supermarket chain network.Planning and implementation of marketing and sale projects (Market Research, Brand Tracking, Customer Relationship Management (CRM), Product Management)Development of new marketing projects designed to differentiate products from competitors.Continually improving the sale cycle by monitoring and forecasting from new and existing accounts.Responsible for 15% in Increase in total market share to 38.2% (2004) Show less

• 

  Diario El Universal

  Feb 2007 - Oct 2015

  Key Account Executive - El Universal Newspaper

  Managed both printed and online media sales for select accounts, by establishing and maintaining long-term key client relations. Developing new business opportunities, and implemented strategies to grow portfolio. Representing the newspaper at industry events.Leading year-on-year growth of portfolio by preparing and presenting strategic yearly sales plans, and negotiating contracts. Increased national wide market share 25% by streamlining demand scheduling

• 

  Nineteen Structure Corp

  Feb 2017 - Oct 2017

  Territory Manager

  • Cultivated territory growth from inception to exceed $600K in annual revenue. • Directed the brand's impulse strategy, effectively positioning its flooring products in the Miami-Dade and Broward County markets. • Oversaw distributor and wholesaler relationships, shaping marketing and merchandising strategies. • Played a pivotal role in inventory management, warehouse operations, and delivery scheduling.• Advised on marketing tactics, enhancing the company's portfolio, and opening 100 new accounts. • Leveraged a deep understanding of retail business finances to provide consultative guidance to dealers regarding retail pricing, advertising, promotions, and return on investment. Show less

• 

  Diario las Américas

  Nov 2017 - Mar 2018

  Account Sales Manager

  • Devised and executed dynamic sales strategies, driving the integration of new products into the key accounts’ portfolio.• Spearheaded the development of online customer relationships, fostering publisher connections to enhance market reach. • Successfully managed a diverse spectrum of clients, including direct clients and advertising agencies, overseeing both print and online sales negotiations for targeted accounts.

• 

  Eastpoint Suppliers Inc

  Mar 2018 - Dec 2020

  Territory Manager

  • Cultivated strong relationships with existing clients and prospective key accounts, resulting in an impressive year-over-year revenue growth of $595K. • Directed sales efforts across the South Florida territory, encompassing Broward County and West Palm Beach, while effectively commercializing Laminate, Porcelain, Vinyl, and Accessories. • Innovated by creating new sales routes within both regions, expanding market reach and customer engagement. • Demonstrated unwavering commitment to fulfilling commitments promptly and consistently, building trust with customers. • Addressed customer claims and issues, conducting thorough research and needs analysis based on market insights. • Orchestrated meticulous management of displays, samples, and sales tools to optimize customer accessibility and product visibility. • Strategically positioned products for maximum exposure, including inventory tracking, delivery coordination, and distribution of point-of-purchase displays. Skillfully negotiated by leveraging volume-based strategies, contributing to successful sales outcomes. • Maintained accurate records of customer interactions, order details, delivery schedules, and inventory tracking, enhancing overall operational efficiency. Show less

• 

  Novamex

  Jul 2019 - Feb 2020

  Retail Sales Representative

  • Managed sales, replenishment, and merchandising for designated accounts of Brand JARRITOS, SIDRAL MUNDET SODA y MINERGUA across Broward and West Palm Beach counties. • Oversaw back inventory levels and conducted weekend sales demos, ensuring effective inventory management and customer engagement. • Prioritized excellent customer service through consistent communication, adept problem-solving, and diligent follow-up. • Maintained impeccable merchandising standards to enhance product presentation and organization. Show less

• 

  CPF Floors LLC

  Jan 2021 - Aug 2023

  Territory Manager

  • Achieved top seller status, consistently generating the highest revenue for three consecutive years (2021, 2022, 2023).• Spearheaded remarkable growth, propelling the territory's revenue from ground zero to over $1.3 million annually.• Identified and pursued new business prospects, expanding client base and market presence.• Managed end-to-end customer interactions, including quoting prices, order processing, payment handling, delivery scheduling, and prompt resolution of concerns.• Provided expert guidance and training to customers, imparting in-depth knowledge across a diverse product portfolio encompassing 5 product lines, baseboards, and flooring accessories.• Demonstrated an adept understanding of the South Florida flooring market and competitors, effectively positioning products for competitive advantage.• Leverage technology to the fullest by proficiently utilizing CRM tools, websites, apps, catalogs, and brochures to promote and showcase company offerings.• Orchestrated pricing discussions credit term negotiations, and skillfully prepared sales contracts, tailoring approaches for varying volume and significant projects.• Maintained immaculate displays, samples, and sales aids, ensuring customer accessibility to key selling materials.• Consulted with dealers on strategic aspects, including retail pricing, advertising initiatives, promotions, and return on investment (ROI). • Played a pivotal role in resolving customer issues swiftly, addressing claims, delivery concerns, returns, and credit matters. Show less

• 

  LAMINATE FLOORS, INC.

  Aug 2023 - Jan 2025

  Territory Manager

  . Built B2B sales in the three county region (Miami-Dade/Broward/WPB) . Developed and implemented territory sales plan and go to market strategy. . Design and execution of merchandising strategies (stores) to improve product visibility and store aesthetics.. Responsible for; quoting, order processing, payment handling, delivery scheduling, and prompt resolution of concerns. Coordinated delivery requests, optimizing logistics to ensure timely and satisfactory customer experiences. Processed payments and managed financial transactions accurately, maintaining customer account integrity.. Coordinated with warehouse staff to facilitate smooth product pickups and delivery.. Addressed and resolved customer service concerns promptly, maintaining high standards of customer care.. Use solution selling skills; Determine customer needs and budget. Present products/ solutions (features and benefits), effectively communicating value proposition (ROI) to customers leading to Upsell when possible.. Develop and implement competitive selling strategies. Stay current on all competitors offerings. Negotiated terms and conditions of sales, ensuring favorable outcomes for both the customer and the company.. Resolved customer issues and concerns with diplomacy, reinforcing positive customer relationships and satisfaction.. Sales Growth Achievement: Led the team to surpass sales targets by 20% in the first quarter following the implementation of a new sales strategy, contributing significantly to the branch's annual revenue. Show less