
XU DONG
Electrical Director Engineer

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About me
China sales manager, Environment Solutions - Industry & Maritime — Yara International
Education

Wuhan Textile University
1990 - 1994Bachelor of Science (BS) Industrial Electrical Automation
武汉纺织大学
1990 - 1994工科学士 工业自动化
Experience

ASIA PULP & PAPER CORPORATION NINGBO DUANTANG FACTOR
Jul 1994 - Jul 2001Electrical Director Engineer• Championed the planning, solution establishing, design, specification finalization, equipment selection and procurement, installation, commissioning, operation and maintenance for whole electrical system of Co-Gen power plant, Water Purification Plant and Sewage plant including Power Generator System, Transmission and distribution system voltage ranged from 110V up to 110kV, Power Management and SCADA System, Relay Protection System, Tele-communication System, Electricity Automation System, Dust Extraction System, DC System, UPS System, Lighting System, Elevator System, Paging System, Dispatching System, Motor Driving and control System for Fan System and Pump System, Electrical and control System for SOx and NOx abatement system, etc. Great contribution to high quality paper production with high reliable Auxiliary systems.• Conducted the planning, solution establishing, specification finalization and championed the design, equipment selection and procurement, installation, commissioning, operation and maintenance for whole electrical system of refuse-burning plant. Completely solved the refuse treatment for paper mill.• Championed the planning, design, specification finalization, equipment selection and procurement, installation, commissioning, operation and maintenance for Construction Site Temporary Electricity System with high reliability and economical cost. • Conducted the communication and co-ordination with Ningbo Power Supply Bureau for Grid connection permission, Energy buy and sell, Grid Dispatching, etc.. Show less

ASIA PULP & PAPER CORPORATION NINGBO XIAOGANG FACTORY
Jul 2001 - Jul 2003Electrical Director Engineer• Conducted the planning, solution establishing, specification finalization and championed the design, equipment selection and procurement for whole electrical system of Co-Gen power plant, Water Purification Plant and Sewage plant including Power Generator System, Transmission and distribution system voltage ranged from 110V up to 220kV, Power Management and SCADA System, Relay Protection System, Tele-communication System, Electricity Automation System, Dust Extraction System, DC System, UPS System, Lighting System, Elevator System, Paging System, Dispatching System, Motor Driving and control System for Fan System and Pump System, Electrical and control System for SOx and NOx abatement system, etc. Great contribution to high quality paper production with high reliable Auxiliary systems.• Conducted the planning, design, specification finalization, equipment selection and procurement, installation, commissioning, operation and maintenance for Construction Site Temporary Electricity System with high reliability and economical cost. • Conducted the communication and co-ordination with Zhejiang Electric Power Company and Ningbo Power Supply Bureau for Grid connection permission. Show less
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ALSTOM GRID (FORMERLY AREVA T&D, ALSTOM T&D) CORPORATION
Aug 2003 - Dec 2013Area Sales Manager• Responsible for Area Sales for ALSTOM Grid. Leading sales team for business promotion of 5 PLs (GIS, PTR, ITR, CBR, DSC), re-export, service and comprehensive solution covering Utility Grid, Power Generation and Infrastructure & Industry segments. • Increased O/I up to 171% of FY2012 target in fierce competition market of China EP T&D.• Championed significant break-through in China UHV market especially on UHV DCS, Wall Bushing and OCT, as a milestone, conducted winning more than 12M Euro Order in DC800kV ZheXi project in FY2012.• Championed significant break-through in China VDC market, as a milestone, conducted winning 1M Euro Order of OCT in Zhoushan VDC project (the first Multi-terminal and the biggest VDC project in China) in FY2013.• Great contribution to occupy 100% 500kV DCS market and >60% of 220&110kV market from FY2003 to FY2005 and dominate DSC market as TOP1 player among all JV and LOCAL suppliers for 10 years. • Conducted completely reversing weak CBR market position and won 77% CBR market share in FY2011• With excellent strategy, successfully conducted to re-enter PTR Utility market in FY2012• Championed broke-through of 500kV CT in FY2004 and Ocuppied 100% market in FY2004 and FY2005• Conducted mapping, planning and strategy establishing & development for market & business with extensive market research, micro-trend and macro-trend analysis, Voice of Customers (VOC), SWOT and competitive analysis. Championed to complete the first integrated Key Account Mapping of EPC and KA Action Plan. • Implemented comprehensive channel/partner strategy including channel/partner selection and screening, KPI development, performance evaluation and conflict co-ordination and management between channel/partner and direct sales.• Marketing information and VOC collection for decision-making level on product management, engineering improvement and new product development. Show less

Yara International
Oct 2014 - nowChina sales manager, Environment Solutions - Industry & Maritime• Responsible for Yara China business. Leading sales team for business promotion of Environmental Solutions especially focusing on DeNOx in Industry & Maritime.• Conducted partnership establishment and Partnership Agreement Signature with SINOMEC. • Conducted DeNOx project opportunity exploration and developing more than 20 projects which total value more than 4M Euro.• Conducted breakthrough into boiler SNCR solution and business promotion in Waste to Energy segement.• Conducted China DeNOx market mapping, planning, strategy, action plan establishing & development for China DeNOx market and business with market research, micro-trend and macro-trend analysis, Voice of Customers (VOC), SWOT and competitive analysis. • Developed and implemented comprehensive channel/partner strategy including channel/partner selection and screening, KPI development, performance evaluation and conflict co-ordination and management between channel/partner and direct sales.• Conducted partnership establishment with key account customers and EPC partners focusing on Boiler segment and Waste-to-Energy segment.• Marketing information and VOC collection for product lines and company decision-making level on product management, engineering improvement and new product development for updated market requirement. Show less
Licenses & Certifications

工程师
Languages
- enEnglish
- 中文中文
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